What is Cloud Computing with AWS?



hello and welcome to this AWS webinar my name is Ian massing ham I'm a Technical Evangelist with Amazon Web Services here in Europe and I'm going to be your host for this session today this is an introductory level session entitled what is cloud computing with AWS and we're going to focus on three topics during the session today the first thing we're going to do is explain to you what cloud computing is and what are the benefits that your organization could realize by moving services to the cloud and we're going to take you through a few examples of customers organizations that are using AWS today and explain to you how they're using it and what some of the benefits are that they're getting in in real world implementations with AWS and then thirdly we're going to talk to you about how you can use AWS services to run your workloads and in this third section we're going to run through an overview of a variety of different AWS services and talk to you a little bit about how you can use them if you have questions during the webinar today you can submit your questions using the Q&A panel that you can see the top right of your screen and you can also see a files panel in the webinar interface as well and that files panel will show you a link where you can download a PDF of the materials from today's webinar quite a few of the slides that we're going to be showing you today have got URLs on them links on them you can use to access more information so please download the slides you can then click those links you don't need to make any notes while you're watching the webinar today and I'd also encourage you to take a look at some of the other webinar series as that AWS runs here in Europe in the English language for example you might want to take a look at our journey to the cloud Series webinar which you can see in the links panel and these webinars provide an intermediate level overview of tackling different business challenges using AWS services so take a look at the journey through the cloud webinars if you're interested in learning more about AWS on the webinar platform ok so let's get started what is cloud computing what are the potential benefits so in its simplest terms cloud computing is the provision of IT resources on demand using a pay-as-you-go model over the Internet where you can self-serve for the services that you need to build your IT and structure or when your applications AWS does a little bit more than that though which is to provide this broad and deep platform that help helps customers build sophisticated and scalable applications on those resources and we come to the latter part of the webinar today hope to illustrate to you how AWS the AWS cloud is more than just the provision of basic resources how it can really help you boost productivity all phases of your applications lifecycle from development through deployment into operations and management of your apps so I'd like to show you that today but bear in mind that those simple primitive resources are also available so if you just want to consume compute network and storage resources on demand and access those services via the Internet controlling them through a simple interface that's also something that you can do with AWS as well as using those application services so why are companies adopting cloud computing and AWS so quickly there's a very simple answer to this which is that by using the cloud by using AWS you can inject some much-needed agility into your organization so resources will be available to you when you need them you can control them through a simple interface or with other automation tools and when you don't need those resources you no longer have to pay for them so it provides an increased level of business agility because of both of those characteristics they're available when you need them but when you don't need them you don't have to be paying for them breaking that down a little bit more the five areas that customers tell us they get most benefit from when they're using AWS as far as follows firstly that they can convert capex into op X so you no longer have this up for an investment that's required to buy and build your IT infrastructure rather than that you pay-as-you-go for the services that you consume we also work really hard at AWS to minimize our prices and to lower cost to the greatest extent that we can so you will normally find that by using the cloud your total cost of operations of ownership will be lower you no longer need to guess the amount of capacity that you need to run your applications the environment is elastic in nature and you can access as metal as much as look the resources as you need in order to support your application you can scale up and down it's not a matter I've only been able to scale in one direction normally talk about this idea of not having to be involved with undifferentiated heavy lifting so we take care of the operations of the platform of scaling the platform of making sure the platform our parts of the platform are secure for you and that can avoid remove the need for you to do a lot of stuff which can help you run a more lean organization which is more focused on meeting the needs of your customers and lastly because AWS services are largely globally standardized in other words the same services are available here in Europe in the u.s. in the asia-pacific region you can create application environments IT delivery environments around the world which are standardized and use the same deployment tools the same automation tools so it's very easy to take an application from one AWS region and we'll talk more about what regions mean later and then deploy that application on another AWS region somewhere else in the world you can do that very quickly and very simply and if that experiments not successful of course you can you can stop it and stop paying for it so you've got that global capability as well and what we're hear from customers that have adopted this is that they find that they're able to drive a culture of innovation through their organization so we're the delivering IT enabled innovation they're able to experiment much more often and much more frequently if they're using the cloud because those experiments have much lower risk of failure you're not heavily invested in IT infrastructure if you want to try something new go right ahead and try it if it works fantastic you can scale it on the cloud with a linear or better than linear cost model if it doesn't work you can stop your experiment with no ongoing commitment and try something else and this is something that we see a lot of customers tell us is one of the major areas of benefit that they kept from using AWS so who is using AWS today and what are they using it for and the broadly speaking customers fall into two categories so the first category is high-growth startup organizations that are building new or next-generation applications on the AWS services and there's a lot of very well recognized and well-respected startup brands here that have built very high scalability applications on eight you can find out more about AWS case studies in general if you follow the URL that you can see at the bottom right of the screen there AWS amazon.com slash solution slash case studies you'll find several hundred written up in video case studies their customers from all segments of all sizes that are using AWS to deliver their applications and I'm sure you've heard of organizations like Dropbox air B&B Foursquare LinkedIn tumbler Shazam Flipboard many of the other organizations on this slide that are using AWS to inject some agility into their startup organizations and deliver applications very rapidly that really meet the needs of their target customers very very well just digging into one quick example air B&B a very large AWS customer obviously they're disrupting the accommodation the hotel business quite significantly allowing individuals to sell rooms in their homes through a marketplace where they connect people that have got properties or space in their properties with travelers that are interested in accessing unconventional hotel accommodation or lower cost hotel accommodation that might be available from major brands and Airbnb is quite interesting coming they're growing very rapidly they have about 150,000 people that are hosted in air B&B properties around the world on any given night and that's been a really rapid rate of growth so back in September 2010 they had very very low penetration they're really in sort of stealth mode with very very few customers but over the last four years the business has exploded for Airbnb and they've really grown very very rapidly the end of June this year that halved over 15 million guests stayed in Airbnb properties and that was a growth of over ten million guests in one year which is a phenomenal rate of growth and that's obviously driving quite significant AWS resource consumption so they've got around about 1300 AWS ec2 instances that's virtual machines that are supporting the applications that air B&B running in order to deliver their business but the public facing applications and also applications that are internal to their organization so a very large infrastructure supporting that high-growth startup and when asked why a B and B are using AWS this was their response to that question so they've got those around about 1300 ec2 instances they've got many many other AWS resources that are built into their application they have an Operations team of five people that are running that and they say that AWS allows them to devote their resources and mine so they're cut to their core business which is of course providing the best accommodation experience through that vibrant marketplace to their customers and disrupting those traditional hotels such as those traditional accommodation businesses so get some quite spectacular ratios of infrastructure to operations personnel and also you can move very quickly if you adopt a cloud and embrace the cloud and it's not just startups maybe we started with startups but we've had significant success over the last few years in driving adoption of AWS amongst more established brands more enterprise orientated organizations and a lot of this is to do with these organizations looking at startups that are moving very quickly innovating very fast and delivering some really great products and thinking to themselves we quite like a bit of that please and investing in delivering applications on AWS with those same kind of approaches those agile delivery methods and those DevOps style practices that can help them get applications to market very quickly and continue to evolve those applications in a way that makes means that they can match the needs of their customers very accurately but as well as those new applications we have other adoption patterns within the enterprise and we're now going to talk to you about seven different patterns that we see for adoption of the AWS cloud by more established organizations so the first pattern that we see is customers opting to undertake development and testing for new applications using AWS so they've got a new application development or delivery project that they're kicking off and they need infrastructure for that and rather than buy that infrastructure for capital they are developing and deploying that infrastructure using AWS services and it's good for development for several reasons one of the key reasons that AWS is good for development is it's available on demand you can start your projects very quickly without a long lead time for hardware and software installations that you might need to do because it's available on demand you can also stop using it when you don't need to so once your development project is finished you can simply discard your environment and stop paying forward at that point so it's very good for the sort of transient environments that you see within these development environments an organization like Lionsgate the global media and entertainment company are using AWS for development and test of their SharePoint and s ap environments so it's not just for new applications that might be developed with what you consider next-generation development environments is also for traditional enterprise applications where you need to do development or deployment work with those applications you want to do that in a sandbox with these very very low-cost and agile characteristics the Tokyo Stock Exchange using AWS for development of Oracle applications and a large chemical company in North America called galatic chemicals they've achieved a 70% reduction in operational cost for their development environments by using AWS as a platform upon which to develop their SOP environment so you can see there's pretty broad adoption of AWS for development and testing it's very prevalent with new software that's been developed using new programming languages from the ground up but it's also very prevalent in enterprise organizations that are deploying more traditional applications now once you've developed those new apps you're going to want to put them into production and this is another area where we see real strong demand and a very clear pattern identify emerging for customers that are using AWS which is to deploy new applications that your organization's developed onto AWS rather than on to traditional on-premises or owned IT infrastructure and you can see here very wide adoption amongst across a broad range of different sectors and organizations of different sizes from gaming and software with Ubisoft and Adobe through to consumer electronics with Samsung life sciences with Life Technologies and travel obviously with Qantas and others so got very very broad adoption here organizations that have got new apps they're bringing to market and rather than build those on traditional infrastructure is you have to pay for up front and is not particularly flexible they're building on AWS for lower cost and for better agility now the third pattern we see is a hybrid pattern where customers are looking to supplement existing IT workloads and they're supplementing them with resources from the cloud and there's quite a few scenarios in which you might do this but three different examples are shown on the slide here one is adding analytics to existing applications where you might want to access large amounts of computing power to run operational analytics against large datasets that you have and it's something non stack use AWS for you might want to improve your compliance posture by improving your dr or recover a recoverability position by using a cloud-based resources as a dr or recovery environment it's very simple to do that with AWS and we'll talk about tools you can use for that later in today's session but sudden power a solar power company in north america are using AWS to provide support that disaster recovery environment that they need in order to meet their compliance needs and Nakia are using AWS for operational data analysis so this is a data warehousing application that's been run on a service that we have called Amazon redshift which is a low-cost petabyte scale data warehouse and knock you have integrated that with existing applications that they had in order to improve query performance and reduce the costs of running those data warehousing workloads so you see there are examples of customers that are supplementing existing workloads with cloud-based resources you can do this the reverse way around which is to have a large infrastructure or application environment running on AWS and then have a smaller application component you might have running on your on-premises infrastructure and a great example of this is Samsung with the Samsung Smart TV platform you may have one of these units you'll know there's an application on it called the Smart Hub which allows you to access third-party services it might be Netflix it might be Amazon Instant Video it might be Samsung applications that you can download and install on your TVs and consumer electronics unit in your hair that's a hybrid application where the majority of the application runs on AWS and they served into the TV content and data is served into the TV platform from AWS it's a small part of the application that resides back in Samsung data centers which deals with processing financial transactions for example payments for content that you might want to view so that's an example of reverse hybrid model where the majority of the application is in the cloud and a small small part of the application remains on-premises with integration between the two components that's a fourth pattern that we see fifth pattern that we see is targeted application migration where customers are moving particular applications or classes of application to the AWS cloud to great examples of this a Unilever who have migrated a large number of their websites so they have many many brands around the world as I'm sure you know for different products that you need leave in manufacture they retail these in different countries and the different brands and they have a large number of web properties that support these and they've moved to a standardization model where all of these websites these web properties are being migrated to the AWS platform consolidated on to the AWS platform the migrating about 1700 in total and the main driver here for Unilever has been speed so the fact that it took them up to two weeks to deploy a new product website previously they can now do that in just a couple of days using the AWS platform and tooling so much much more responsive for them if they want to spin up an experiment or launch a brand in a new territory they can do that very much more quickly using AWS Adi as they could with traditional infrastructure and then another example of targeted application migration is bristol-myers Squibb so this is a pharmaceutical development company that develops drugs drugs and they've migrated at a large scale at HPC workload a high performance computing workload onto AWS which is a platform for clinical trials simulations and here what they've been able to do is reduce the time taken to run these applications very dramatically from 60 hours down to 1.2 hours which is something like a 92% or even greater than that 94% reduction in the amount of elapsed time to run the simulations and that's achieved by paralyzing the workload using a lot more resources to run the workload much more quickly and by getting the elapsed town time down not only if they reduce the costs of running that workload by 64 percent they've also improved the research outcomes that they are able to drive by being able to drive many many more trials and they might have done historically so a great example of a customer that's getting financial benefits but also getting better outcomes for their customers and ultimately the patients that they're serving as a result of being able to access more resources with AWS than they might have done if they were operating with traditional infrastructure and then you have a horizontal type of migration where rather than targeting a particular application or class of applications you're targeting a horizontal and a great example of this is News Corporation they're migrating 34 of their data centers around the world to AWS and they're going to close down 34 data center sites which they estimate will save them of about 100 million dollars and they're going to migrate around about 3,000 applications to AWS over the course of the next six months now but they started this project a little while ago and they've said part of their driver part of their decision criteria criteria really was the transparency that AWS could provide so using the api's and some of the features that we have around for example service tagging for cost control they're able to get better visibility of what their costs are and better visibility of what the key drivers are for their costs using the cloud once again than they are with traditional infrastructure so there's many many benefits that can be driven and many different reasons that customers hope to use AWS and I hope those six examples illustrate that and the seventh pattern that we see is complete IT migration now this might be built in the cloud in the way that Netflix was built in the cloud they've said quite clearly from day one operating data centers is not a competency that Netflix want to invest in so they rely on AWS to deliver that they want to have the best original content in the world the data center and delivery platform is a necessary evil really in their business so AWS our delivery partner for Netflix obviously they're a very very large scale customer but you've got other organizations that have been more traditionally minded in terms of doing their IT in house you are also treading that same path and a migrating their entire IT infrastructure to AWS and the real reason for that is customers want to focus on what's core to their businesses rather than focusing on this and it and differentiate heavy lifting of operating and maintaining iTune Kempinski hotels are a great example of an organization of started that journey and Suncorp they've already made substantive progress in migrating significant proportion of those 2,000 applications that they have over onto AWS so organizations that are getting out of the IT business and it relying on the cloud as a platform for them to deliver their IT services in the future so those are a quick tour of customers that are using AWS today the next thing we're going to talk about is AWS services and maybe more importantly how you can use AWS services to run your workloads we've got quite a broad portfolio of services that compute network and storage that we talked about has been those foundational building blocks for cloud computing we've created many services that sit on top of that which can make it easier for you to deploy well develop deploy manage and operate your applications on AWS than it might be with traditional IT but all of this is built on this foundational infrastructure layer of regions availability zones the CDN and points of presence and that infrastructure layer is global in nature so we have ten regions around the world today from the west coast of the US in Oregon and California to the east coast of the US in Virginia South America in SAP hollow here in Europe in Ireland in EU West one region and then four regional locations in Asia including a newly opened region in Beijing in China and three and APJ in asia-pacific in Japan so these regions region is not a data center a region is a collection of availability zones so look at the EU West as a local example we have three availability zones in EU West one in that region and each one of those availability zones is one or more facilities one or more physical data centers so it's very easy for individual developers to build application that have got really good availability characteristics really good failure tolerance by making use of those availability zones that we make available in each one of the regions within which we operate so a region is not a data center a region is a collection of availability zones in addition to that we have our CDN and content delivery pops in these 51 edge locations around the world and a couple of services that make use of those edge locations which we'll talk about in a moment but that's the basic infrastructure platform that supports AWS and the other component which you can sit and consider part of that foundational layer is compliance and security controls AWS so compliance and security controls of an absolute priority for Amazon Web Services they're built into everything that we do here from the ground up we take the security and privacy of customers extremely seriously and if you require for example a compliance accreditation that you don't see on the slide there today you can let us know about that via the contact us form on the website and if we see substantive demand from customers for new compliance standards will aggressively pursue those but we already have relevant here in Europe ISO 27001 accreditation we have PCI DSS level one service provider accreditation we have a number of the US federal government accreditations as well and the sock 70 SS 70 sock controls that are required for organizations that are listed on the stock market in the US as well so no matter what your accreditation and compliance requirements are it's likely that we have them or can work towards them for you so those are compliance meditations and then secondly the hard security of the platforms so a familiar security model including physical network system and people in process controls obviously audited as part of that 27001 compliance statement validated by this extensive customer ecosystem that have done extensive due diligence on AWS and have certified it as suitable for their workloads partner ecosystem of tools that you can add into AWS foundational services to provide extra security controls or visibility if you need to do that for a particular workload and because the platform is standardized every customer benefits from that foundational infrastructure both those regional locations the availability zones but of course the security features that we build into the service as well so it's a secure and compliant platform upon which you can run your IT workloads beyond that foundational layer of regions availability zones and the CDN EMM pops obviously have those other foundational services that sit on top of that a compute network and storage services and we'll just focus on each of those briefly now to give you a flavor of what we have the compute services include ec2 instances so the elastic compute cloud instances what we call our virtual machines that you can run on the AWS cloud as well as features for auto scaling your workload so that is creating or destroying AWS ec2 instances in response to demand or lack of demand and also load balancing features that will allow you to distribute traffic across a large pool of ec2 instances in order to deal with high scalability workloads or the demand of extreme levels of traffic that you might see see on your application so you can use those three services in conjunction with one another instances auto scaling and load balancing to build a compute environment that will meet the needs of your application and the instances themselves are available in a broad range of different types and these different instance types are optimized around particular workloads so the general-purpose instances the M 1 and M 3 they have balanced CPU and memory resources in them so in the middle of the chart I guess you could consider them then we have compute and memory optimized instances so the C 3 and the R 3 the latest generation of those instances and these will give you either better CPU performance per dollar or cents spent or better memory performance or larger amounts of memory per CPU or sense sense bed so you've got a workload that you need to optimize for memory or for CPU performance you can do that using those optimized instance families and then we have other instance families that are optimized for storage and i/o or optimized through the provision of GPU hardware so if you need to perform lots and lots of floating-point operations you can access the GPU resources that are in the g2 instance family and that will give you the capability to use those GPU resources to run your floating-point operations on so no matter what your workload is is likely to be an AWS ec2 instance which is a good fit and you can run the instance which is most appropriate for you and we recently introduced something called the t2 instance family which is a lower cost instance family that offers very good price performance for bursty CPU workloads so this is one example of innovation AWS where we've released a new instance family which is ideal for example for web workloads where you often have a requirement for consistently low levels of CPU performance which occasionally bursts and these t2 instances enable you to access that particular type of resource extremely low cost so you can run a t2 micro instance on demand for 9.50 450 per month so very very low cost compute resources that you might use for development testing or for running web applications so that's the ec2 instance families quickly explained this is wrapped in a set of security networking and access control services that we provide something called iam identity and access management which allows for granular control over AWS resources and lets you control who or what can do what inside your AWS account so for example here you can do things like restrict the ability to start up or shut down instances to particular users that you might have in your organization and you can optionally protect those activities with multi-factor authentication devices you might create storage services which we'll come to in a second which are accessible only from specific IP addresses on the internet so you've got all this granular control by the virtue of using this AM service that we provide a very very powerful tool for controlling you can do what within your AWS account then we provide other security services like cloud trail this allows you to have visibility in audio or all api actions that are carried out on your AWS account so you can see after the fact exactly who's done what when and where from on your AWS account and you can feed that into third party analysis or compliance tools that you might want to use to analyze those logs and they can be used to help you meet your own compliance or security requirements whilst benefiting from the cost and agility benefits that you get from using the cloud so cloud trails a tool that you can use to provide that security visibility we have something called the cloud HSM hardware security module which allows you to store your encryption keys in the tamper proof device within AWS and to use those encryption keys to encrypt information you might be storing within the AWS cloud so that only you will have access to it and if anybody tampers with the device that's storing your encryption keys the device will wipe itself so you can achieve very high levels of security in the AWS cloud by combining those three products together those three services together and then in networking the VPC allows you to build your own network topology inside the AWS cloud using your own address space your own subnets and your own networking layout and to bring in your own address space from your own wide area network if you wish to do so so you've got complete control over how your networks laid out and what rules for inter connecting or allowing or denying traffic flows between different subnets on your V PC or virtual private cloud might be so you've got a lot of granular control over the network within AWS then we have a couple of other networking services route 53 which is a global dns resolution service it's distributed across those 51 points of presence that I talked about earlier and it's a high-performance way for ensuring customers that can access your applications and it supports some advanced features like latency based routing so for example that would be a way to support multi region operations where customers in Asia would be directed to an AWS region close to them in Asia whilst those in Europe would be directed to the EU West one region you can do that with route 53 using localized dns resolution as part of that service and Direct Connect is a mechanism for doing what it says providing Direct Connect actions from your network directly into an AWS region so this gives you a low latency high bandwidth network connection between your data center or network for private access to your V PC and can potentially offer more consistent and higher performance than carrying your information across the internet as well so if you want to build a private network connection from your location to AWS then Direct Connect is one of the tools that you can use to do that moving on from networking we offer a variety of different options for storage so once you've got your information you want to move that information into the AWS cloud there's a few different ways in which you can store it one of those is Amazon s3 the simple storage service this is highly durable and highly available cloud storage so it provides 411 nines of durability it provides regional assurance that your data will not leave the region that you place it within so if you put your information into the EU West one region in Ireland nobody AWS will move that data out of that location you can copy it to another region if you wish but you will achieve that 11 nines of durability while storing your information within that particular region as many advanced features in AWS own Amazon s3 as well so whilst it's called the simple storage service is actually very well evolved with security encryption access control information lifecycle management and other features that make it a really effective and low-cost place to store large volumes of information over long periods of time so take a look at that if you're interested in storing information in the cloud or doing backup to the cloud that's a service that you can use for that Amazon Glacia it's integrated with Amazon s3 but it's extremely low cost again highly durable cloud archive storage service so this again offers 11/9 of durability it's a very very low price of roundabout one cent per gigabyte per month for information that you store in it it has a retrieval delay so it'll take you three to five hours to get your information back from Glacia so it's intended for applications where you require very infrequent access to your data but there are many compliance and archiving requirements that customers might have that map match that pattern and Amazon gliese the glacier is a great tool to use to service those at very low cost and Amazon EBS is a persistent block level storage volumes for use with ec2 instances so you're creating file systems on these volumes and storing application or database data there that you need to access with good performance characteristics in order to support the needs of your application and we've actually enhanced that quite recently with something called EBS general-purpose SSD volumes this provides obviously solid state storage for ec2 instances very consistent performance with the ability to burst up to three thousand I opt per volume so you can a lower the cost of i/o intensive workloads that you might have but also boost the performance of those i/o intensive workloads this is now the default storage type for ec2 you can still select the magnetic volume type if you want a lower cost EBS volumes but this is a tool for connecting high performance storage devices to ec2 instances and I've certainly taken advantage of this in some of the apps that I run for myself on AWS and the performances that dramatically improved over the previous so very very useful tool to use if you've got high performance app requirements moving on from storage or maybe not quite moving on from storage but it's like a different take on storage we provide a number of managed services for running databases in the cloud or their relational non-relational or caching databases and three services that we have here that are relevant are something called RDS the relational database service which makes it easy for you to create and manage my sequel Postgres SQL oracle or microsoft SQL databases running on AWS simple as typing in a few parameters into the AWS management console and you can have a database instance running in a few minutes which will be distributed across two of those availability zones that we talked about it will be backed up by AWS using snapshot backups and minor version upgrades of the database software will be handled on your behalf as well so you can run relational databases once again avoiding a lot of the Firenze eight heavy lifting that you would have traditionally had to do in installing and maintaining those very simple to run them using the RDS service provide something similar for non-relational databases or no sequel databases with a service called Amazon DynamoDB if you need to access high and consistently performing key value or document store in your application you can use the AWS SDKs to build integration into DynamoDB and access this high scalability very very consistent performing non-relational data source within your applications we recently recorded a webinar on this a master class so if you're interested in that take a look at that it's on the AWS webinars YouTube channel lastly in databases Amazon ElastiCache which allows you to insert a caching layer between your application and your relational data sources and dramatically improve the performance of your application and also reduce the i/o budget that you need to carry in the RDS infrastructure and lower the cost of running your RDS instances as a result of that so many applications have this cacheable workload profile where you can insert this caching tier and get better performance at lower cost and we provide a managed service for that also call it elastic cache and we have services in other categories that we're not going to spend a lot of time on but if you've got analytics workloads that you need to run on AWS you can use a dupe for that with the Amazon Elastic MapReduce service a really powerful tool for creating Hadoop clusters on demand with access to a broad range of different Hadoop ecosystem tools you can stream data real time using Amazon Kinesis a service for high performance high throughput data streaming applications that you might use for IOT mobile applications or real time analytics on trading data those are three use cases for Canisius and we see pretty broad adoption of that across all three of those different areas we have the data warehousing service redshift that I talked about earlier that fast low-cost petabyte scale data warehouse you can use existing ODBC or JDBC tools with that but you're going to find it about 1/10 of the price of running a traditional on-premises data warehouse from a major vendor so definitely worth a look at if you're running large scale analytics credit query on two orientated workloads and you want to look at cost opt and then we have a service called the Amazon data pipeline which can help you integrate data workflows across all these different tools once again useful for integrating on-premises data sources with AWS services for example to move data from an on-premises unstructured data store or warehouse into a dupe or redshift for processing so those are our analytic services we provide a broad range of app services so this is for application developers that want to for example access queuing services so to create a loosely coupled architecture with a message bus in the middle of a middle of it we have something called sqs the simple queuing service which can make it very easy for developers to access that kind of application service without having to build it and then manage the scaling resilience and recovery of that service in the event of failures we provide that as a simple API based service where you just pay for the number of messages that you put through the API and we deal with scaling and the other heavy lifting that's required to operate that service and we have services across app streaming application orchestration transcoding email and search as well in this same area so if you're interested in that you can shoot us a question about any of those via the Q&A panel and we can get somebody to talk to you about them in more detail then we have deployment and management tools these are a really key part of the services that AWS provides actually in customers use these deployment and management tools in order to minimize their cost and improve their agility so one example of that might be creating complex application environments in the morning when you developers coming to work building out everything you need on demand at that point using these deployment and management tools for example services like cloud formation our resource templating tool allow you to build out complex AWS environments programmatically run your development activities during the day and then when 5:00 or 6:00 p.m. arrives shut down all of those resources securing the knowledge that you can recreate them in exactly the same way the following day and you won't be paying for those resources when they're not being used so you can literally cut 2/3 of your infrastructure budget for development whilst at the same time managing consistency of the invite moments that you're using so these development and management tools are really powerful tools we've got a series of web browsers running at the moment or we're focusing on DevOps and in that series of webinars a couple of which are available on demand and the rest of which we're going to be running over the next coming weeks you can learn more about using these automation tools to streamline your use of AWS and make your access to AWS resources more automated and more efficient and lower your cost by doing that so take a look at those webinars if you're interested in knowing more about deployment and management on AWS and then lastly mobile services this is a bit of a new area of focus for us we announced several new products a large event that we ran in New York in July and AWS summit and those news products were as follows we announced something called Amazon kognito this is a service that enables mobile developers to manage identity authorization of identities to use AWS services within mobile apps and also to help developers synchronize applications stay across different devices not just different devices on the same platform but also to work in a multi-platform environment where you might have for example an app that using on an iPhone during the day and then switch over to an Android tablet when you get home and amaz incognito would make it possible makes it possible for you to synchronize applications state information across those different devices without having to do a lot of development work to do that so we provide it as a service with a Mobile SDK makes it very simple to access that synchronized application data store and also deal with those identity aspects that I talked about earlier as well so Cognito is a service for helping mobile developers reduce the amount of work they have to do to deal with those particular aspects of application development on mobile Amazon mobile analytics is similar but it obviously focuses on providing application analytics so one of the key things that mobile developers need to know is how is usage of their application going is it being heavily utilized is usage increasing we can weekday on day or is it declining if they've got different variations of their app out for a/b testing how are those different variations changing the way in which users use the application and the way in which users get value from the app and Amazon mobile analytics can provide a simple mechanism for developers to gather and observe and run analytics on that data again by using a simple set of SDK hooks in the application to provide tracking data which is then made available to the developers through a dashboard so that's mobile analytics the SDK as I've said wraps those preceding two services but it also provides access to a number of other AWS services from directly within the mobile application environment so for example you could access objects in an Amazon s3 bucket and I'm as an s3 storage bucket from you within your app and you can do that in a very secure way you might access a dynamo DB non-relational data store table directly from within your mobile application to saw your session state data and without having to build any back-end infrastructure to do so so you can make mobile developers much more productive and also allow them to build applications that have really really good scalability characteristics so that's the SDK and we also announced updates to SNS Mobile push this is the service for enabling developers to deliver notifications to mobile handsets once again without having to build that themselves they push the notifications into an API that we provide and then we will handle managing time to live in the notifications and delivering them to the endpoints that are subscribed to them so very again a very very scalable service that can reduce the amount of heavy lifting that mobile developers need to do this is a key area focus for us obviously and then lastly on services we announced last year in November something called Amazon workspaces our virtual desktop service so enables you to provide a Windows desktop experience but to run those Windows environments in the AWS cloud and access them from a lightweight client running either on a mobile device an iOS Android or iOS tablet or on a traditional computing device like a laptop or desktop so you can quickly and easily start up and manage virtual desktop environments on AWS once again at very low cost and we announced much more recently something called Amazon zocalo which is a collaboration and sharing tool again it's intended to improve productivity in this enterprise desktop environment it easy for users to share documents with one another in a secure way and to enable a collaboration workflow for users that are sharing documents with one another with comment review and feedback loops built within the product so that's began a very new product but it's well worth looking at if you need to identify and user tool to improve document orientated collaboration within your organization then you can take a look at Amazon DeCarlo for that and this theme of integration with on-premises resources is something that AWS continues to invest in and we talked about quite a few products today so what to call out a few integration points that can help you move this model where you've got AWS integrated with resources that you might have on your premises or resources that you might own in akola or other facility so the first thing is VPC for integrated networking this idea that you can extend your wide area network into AWS and you can integrate AWS resources in the same addressing schema and do that with high performance with tools like AWS Direct Connect so integrated networking is a focus area and something you might want to take a look at similarly on access control you can federate your Active Directory or LDAP directory into AWS and you can use that for example to control access to Amazon workspaces for that desktop environment or to federate roles into I am to control who can do what from an administrative perspective on your AWS account you can manage all that using familiar tools like Active Directory or LDAP so access control is integrated you can integrate backup services with things like the AWS Storage Gateway or third party backup tools or third party gateways so you can have localized backups on your premises and back your data upon to the AWS cloud into s3 and archive it into Glacia if that's something that you want to do for long-term storage we have many many customers that are using it in that way and then lastly management tools are integrated so there's a broad variety of different third-party ecosystem management tools that allow you to manage Amazon Web Services resources in a single view with traditional IT management tools that you might have one example would be the Amazon Web service plug in for VMware vCenter that allows you to integrate management of AWS into your VMware environment but there was a broad variety of other management tools that offer similar functionality as well so those are some areas of innovation that we continue to work on and innovations a really hot topic at AWS so a few things we can say about it are we operate this model with small autonomous teams that are working on individual services many of the services that we talked about today and others as well and the fact that those teams are autonomous means that we can respond and iterate really fast on the basis of customer feedback so if you're an AWS customer today and you have feedback or if you're not using the services because you think there's some area that we could improve upon then please let us know about that please ask a question or send us a note via the contact us form on the website or you can tweet me or one of the other accounts that I'm going to show you at the end the session today we'd love to get your feedback and understand if there are things that we can in do do to improve the services and products for you and that's Illustrated really by the fact that we tend to launch products quickly and get those products into the hands of customers as quickly as we can and work on this feedback loop to try and get get feedback to help us optimize the products and drive the products in the right direction so if you've got feedback in any form we'd love to have that from you really and we very have been very very aggressive and quick at launching new services so in 2013 we launched 280 new services and major features and in 2014 we just hit the 280 account again about a week ago so we're on track this year to substantially exceed what we did in 2013 and a lot of that is driven by customer feedback so like I say if you've got anything you feel we haven't delivered that we should have delivered or features that you feel are missing in the products that are hampering adoption and please let us know we'd love to get that feedback from you and when we do release new features or new services we announce them and release them for immediate availability in most cases to all customers so take those t2 instances that I talked about earlier all those general-purpose SSD volumes we made those available immediately across all applicable regions immediately the point at which they were announced this is a contra really to what you can with on-premises infrastructure or owned infrastructure where in order to take advantage of new features you might have to do a lot of work in upgrading or changing software or hardware configurations that you have one of the final benefits of the AWS cloud that we'll just quickly touch upon is this idea that new features are available globally automatically and immediately and you can immediately start taking advantage of them and we tend to drip the features out as I've said on that previous slide rather than batching them up into large feature releases with hundreds of releases hundreds of features in them we tend to release features as they're available and ready to go so you can immediately take advantage of them just keep an eye on the AWS blog or Twitter if there are features there that you think might be useful for you then you can immediately start using them without having to wait a long time for them to be baked into a large-scale release so that's a quick tour of AWS services or a longer section of the session today just close up with a few comments on next steps and places that you can go to to learn more about AWS the first thing to say is that there's a free tier available to you so you can get started with AWS at no cost something called the AWS free tier allows you to get hands-on experience with a broad selection of products and services you can find more details at AWS amazon.com slash free and if you go there you'll see a list a longer list like this which shows you all services that you can access within the free tier and you'll see there's a small amount of every service available to you so you can access for example 750 hours per month of a t2 micro instance for Linux and another 750 hours for Windows so you can run one Linux and one Windows instance all month every month for a year at no cost using the free tier if you want to experiment with them you can access a small amount of s3 capacity and so on so take a look at the services that are listed there particularly if you're a developer you can build quite sophisticated applications using AWS services at no cost make sure their feature complete and then launch them without having to spend anything until you get to launch and you start to get a volume on the app so it's quite a cool feature if you're interested in this from an architecture perspective you might want to take a look at the AWS architecture center which you can find AWS amazon.com slash architecture and if you go there you'll find around about 40 different application patterns that have been developed using best practices that we've gathered from working with customers around the world which show you how to assemble AWS services into an architectural pattern which will support particular application workloads that you might want to run everything from high scalability ad tech ad serving on AWS through to disaster recovery for existing Oracle applications there's patterns there for pretty much everything you can think of so before you do anything substantive with AWS please take a look at that don't reinvent the wheel like we've already done the legwork for you you might as well we use what we've developed and proved with other customers around the world if you want to do stuff with AWS but you don't want to build up your AWS expertise in-house we have a broad range of different systems integration partners that can help you either get started with AWS or help you with substantial migrations of existing applications onto AWS everyone from global s is like Capgemini and Accenture through to local consulting partners here in the UK for example we have people like cloud reach and smart fortwo one smaller organizations that are helping customers move individual applications to AWS and you can find good examples on the case studies section of the AWS website about some of the work that these partners have done there's a very interesting case study here in the UK about the national rail inquiries journey planner which was migrated to AWS with the help of smart fortwo won one of our consulting partners here in the UK so you can take a look at that if you want to see an example of what's possible with consulting support a very complex application with many integration points that's being run on AWS today rather than on traditional infrastructure we also have many ISV partners that work with or on the AWS platform and if you're running any of the any of the software from any of the vendors that you can see listed here then that software is certified in many cases for use with AWS and in fact for the larger vendors of SA P Microsoft and Oracle if you go to aws.amazon.com / sa p / oracle or / microsoft you'll find a lot of information about licensing and migrating these major ISV products on to the AWS platform so if you're interested in that take a look at those vendor specific sections of the AWS website and you can learn more about how you can run those commercial applications on the AWS platform and benefit from that lower cost and more agile infrastructure platform last thing to say is that if you've had your appetite wet by what you've heard today and want to learn more about AWS we have self-paced labs that are available several at no cost actually so you can gain hands-on experience of AWS technologies at no cost by working with sandbox environments the lab application will create for you so if you're interested in that you can see the URL on the left of the screen there we have a classroom training program delivered by AWS and partners and we have a global training catalog now at AWS Amazon comm slash training we can find out more about AWS course offerings around the world and visit a classroom environment to be trained on AWS and you can validate those AWS skills through our certification program to become an AWS certified Architect developer or systems operations professional so take a look at the certification if you're interested in validating your AWS skills ok so that's all the content that we have for you today if you want to stay up to date with AWS there's a few social media accounts that you can follow here at AWS cloud you will find a stream there containing all AWS service announcements customer references and events that we're running around the world if you visit as a AWS underscore uki you can stay up to date with our in-person events here in the UK and also with our webinar program here in the UK and lastly you can find me on twitter at um if you want to stay up to date with what i'm doing here in the evangelism team here at AWS i'm going to pop a link on your screen now so the journey through the cloud webinar series that's a good next step which will take you to some more in-depth content about individual AWS solutions there that you might be interested and if you want to attend a hands-on event where you can learn more about AWS here in the UK we're running a cloud school event in London on the 4th of September which is a hands-on demonstration led workshop where we will show you how to use many of the AWS services that you've heard about during the session today that's a free event which you can sign up to if you can get yourself to London on the 4th of September to join us would appreciate that be great to see some of you there and if you've got any questions we're short on questions today but if you've got any questions we've got a few minutes left so submit any questions that you might have via the Q&A panel and I'll attempt to answer them for you now if we can't answer them during the session we'll get one of our solutions architects to follow up with you there's a question about the availability percentage of s3 so the availability percentage of s3 is four nines over a month so 99.99% that's the availability commitment that we give and that's coupled with that durability commitment of eleven nine so the durability commitment is higher than the availability commitment and that's all the questions that we have for the session today if you do have questions I will leave the webinar platform open you can enter any questions that you might have in the questions box after the event and we'll follow up on those with you we'd also love you to give us a rating so you can probably see a ratings box now at the bottom of your screen if you've got a second just to give us a numerical rating that'd be cool and if you've got any quantity qualitative feedback that you want to leave don't be shy you can leave that in a question for us and we'll use that to improve the experience in future sessions that we run like to thank you for joining us today for this session please check out those journey through the cloud webinars if you want to learn more about AWS and please follow us on the social media accounts that you can see on your screen I would love to see you follow us there so you can stay up to date with what we're doing thanks for joining us bye bye

12 Comments

  1. 杨雯凯 said:

    Well organized video ! Thank you.

    May 23, 2019
    Reply
  2. Zam Malik said:

    I can't find the Pdf format webinar note here you mentioned in the video. Could you please direct where to get that? Thanks

    May 23, 2019
    Reply
  3. Melika Ahmadi said:

    Would someone transcribe this video for me, please? I need it very much

    May 23, 2019
    Reply
  4. Rony Pierrot said:

    excellent presentation…horrible microphone…spit swallowing is annoying…

    May 23, 2019
    Reply
  5. Joseph Waid said:

    www.twitter.com/edmeternal

    May 23, 2019
    Reply
  6. KIRAAQ K said:

    Sir, Iam the B.Tech Student. And I have a Small Doubt: What is CAPEX & OPEX?

    May 23, 2019
    Reply
  7. Aayush Nagpal said:

    where can I download the files?

    May 23, 2019
    Reply
  8. Bharath Vishwanadhula said:

    really good

    May 23, 2019
    Reply
  9. Bharath Vishwanadhula said:

    really good

    May 23, 2019
    Reply
  10. forgoting said:

    Is it possible to share this presentation?

    May 23, 2019
    Reply
  11. Franklin Lee said:

    Great explanatory video to know about Amazon Web Services. But, it's not reliable and scalable to manage them.

    May 23, 2019
    Reply
  12. anji gavara said:

    Thnq u sir

    May 23, 2019
    Reply

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