What is Cloud Computing with Amazon Web Services?



hello and welcome to this AWS webinar my name is Ian matigan I'm a Technical Evangelist with Amazon Web Services based in Europe I'm going to be your host for this session today this session is one of our three series webinar which is intended to introduce new users to the Amazon Web Services cloud and this is the first in the series entitled what is cloud computing with Amazon Web Services over the course of the next few weeks we'll also share with you some content related to taking your first steps with the AWS cloud and also a session on tricks and tips that you cannot use to optimize your costs when running IT workloads on the AWS platform so please stay with us for the three webinars in this series if you attend the first one you will receive a follow-up email inviting you to attend sessions two and three over the course of the next few weeks we have several other webinar series that we're also running this year one called journey through the cloud which takes a solutions orientated look at different AWS services and again you'll receive a follow-up email about that and then for more advanced users or users that are more familiar with AWS we're also running our regular master class series webinars where we focus on individual AWS services and deep dive hopefully show you how to get the most out of using those services going beyond the basics into some more advanced to use cases the materials for this webinar and in fact for all our webinars are available from the download panel that you can see in the webinar interface in front of you it's entitled files so you can grab a PDF of the webinar materials there will also make the materials available on SlideShare immediately after the session and if you have questions during today's webinar we're not going to take questions live today we've got a lot of content to get through but you will see a Q&A panel in the webinar interface if you'd like to submit any questions that you might have during the session today myself or another member of our team we'll get back to you over the course the next few days with answers to any questions that you may have so please don't be shy so many questions that you've got and we will answer those for you over the course the next few days also at the end of the webinar today you'll be given an opportunity to rate this webinar so we'll switch the interface slightly into Q&A mode giving you an opportunity to submit any questions that might not have answered during the session and also giving you an opportunity to give us some feedback and we'd love to get a feedback score from you on how good today's session has been introducing you to the AWS cloud you can scores from 1 to 5 where 5 is the highest constantly trying to improve what we do here a double us really helpful to us for us to know how successful today's session has been at meeting that objective and introducing you to the AWS cloud also show you some social media links at the end of the session today you can use to stay up to date with AWS stay up to date with our webinar program and also in personal events that we're running throughout the course of 2015 ok so let's get started what is cloud computing with AWS and there's three topics that we're going to cover during the session today first of all we're going to take a quick few minutes to introduce you to cloud computing talk a little bit about the high-level benefits that customers can derive from using AWS well then look at customers in more detail actually and take a look at some examples of customers that are using AWS today and work through some common use cases for organizations that are adopting the AWS cloud what the patterns that we see in the way that customers make use of AWS one of the typical journeys that customers go on when they start to use AWS for the first time and then lastly probably the longest social section of today's session I'm going to take a look at AWS services and how you can use AWS services to run your IT workloads in fact to develop deploy and operate applications that you want to run to be more specific so what is cloud computing it's a broad deep platform that helps customers build sophisticated and scalable applications so develop deploy and operate your applications in the cloud in the AWS cloud and you'll find that you have a whole lot less to do in terms of managing and operating the technology that you need to support those applications whether those are applications that are internal to your business applications that might service your customers or partners or they are in fact product that your organization provides to its customers you can use the AWS cloud to simplify accelerate and lower the cost of delivering those applications to your internal and external users so why are companies adopting cloud computing and AWS so quickly our AWS reinvent event last year in Las Vegas in November we announced that we had over a million active users making use of the AWS cloud that's a lot of customers so what is it that makes AWS attractive to these organizations and why do organizations decide to adopt AWS why have so many organizations adopted AWS today and if you talk to customers about that the primary reason that they will give you for moving their IT applications and other IT workloads to AWS in the cloud generally is to deal with the dirty now there's some fundamental characteristics of the cloud that just makes it more agile platform upon which you can build and operate applications and the five core tenants really of using AWS are that you can convert your capex to OPEX you can lower your total cost of operations whilst at the same time removing the need to guess the amount of capacity that you're going to need by virtue of the elastic nature of the AWS cloud you can de focus on things that don't really differentiate you that much the undifferentiated heavy lifting and operating data centers buying an operating server infrastructure and buying an operating many of the software components that you might need to support your applications you simply don't need to do that if you make use of AWS and we have this consistent global platform that can enable you to rapidly change expand or contract the geographic coverage area that you're going to support with your applications placing them close to your users in different locations around the world so those are the sort of five high-level areas of benefit that customers derive that contribute towards that improved agility and we often talk to customers that are making good use of AWS especially in more established companies companies that might not historically have been that innovative and some of that a restriction on innovation has been due to the inflexible nature of traditional IT and we hear back from customers is actually when they start making use of AWS it makes them more innovative I can experiment often and fail with maybe without risk is a bitter stretching it but certainly with a much reduced risk profile in comparison to buying and operating IT with capital investment this is something that we see leading to a lot of change in customers that are using AWS that become more innovative and become culturally more innovative experimenting often and failing without risk so who's using AWS today and what are they using it for you could say that AWS started with startups a lot of the early adoption of the AWS cloud was amongst organizations that were building new applications that's changed significantly now we have a lot of more established organizations making use of AWS and we'll talk about those in a few minutes but for sure many of the early adopters of the AWS cloud were startups and you can find out much more about all of the customers that you can see on this slide all of these organizations are using AWS today if you visit the URL you can see at the bottom right of this slide you can find video or written up case studies about every single one of the customers that you can see here describing how they're making use of the AWS cloud today will focus in on just one of these to talk about the benefits that you can derive or take a look at air B&B this is a very innovative marketplace business model as you know connecting individuals around the world that might have empty properties or space in their homes with people that want to buy accommodation different cities around the world so it's a marketplace connecting the supply side which is the house the column with the demand side which is the guests so people that want to stay in quirky or unusual properties or actually for that matter in regular apartments in cities around the world instead of using a traditional hotel booking site can make use of Airbnb I can stay in some pretty quirky properties I always say if you look to London close to where I'm from you can find their accommodation in the form of canal boats so you're not staying in an apartment or house you're staying on one of the canals in London which I think is that really really innovative and really cool actually so it's a very large business today they have over 200,000 people host on any given night and it's a business which is grown very quickly so they had a little penetration really back in 2010 but the business has grown dramatically now over 15 million guests by June 2014 and you can see that growth rate is accelerating if anything so very very successful organization with many many customers making use of the service and that drives a significant amount of infrastructure you can see here that in 2014 mid 2014 they had over 1300 ec2 instances so that's 1300 virtual machines running in the AWS cloud that were supporting their application so a pretty large platform they also have over 50 terabytes of user generated content so these are photographs reviews that the guests will stay will generate when they're staying in Airbnb properties around the world in order to inform other potential guests what their experience has been like and if you talk to our B&B about why they use AWS it's a couple of things where the first is they're using a broad range of AWS services which remove some of the requirement for them to focus on that and differentiate every lifting probably the most important word on this slide here is all relational databases so they've been very disciplined actually B&B about not doing things that can be delivered by using services from the AWS cloud and that action of not doing things is an important aspect actually of getting value out of using cloud computing generally about using AWS specifically because it can allow you to focus your resources on doing things that are more core to your organization you can see the Airbnb have been very successful about this really having only five people in their operations team managing those 1,300 ec2 instances plus about 50 terabytes plus a viewer generated content is really phenomenally high ratio way way better than the traditional industry average for managing server infrastructure that efficiency allows air B&B to focus more their efforts on developing the best developing and maintaining actually the best and most distinctive experience for their customers and that's what they regard as their core business rather than operating their IT infrastructure that startups actually as I said earlier AWS now getting significant usage significant penetration into more established companies companies that have been around a little bit longer and by virtue of that naturally have a more complex IT landscape than many startups a lot more applications in use here a lot of applications that might be considered legacy and this usage amongst this broad range of different startups which once again you can find much more details about if you check out that case of the link that you can see at the bottom of this slide as led us to observe a few patterns about the way in which more established companies tend to make use of the AWS cloud what we see quite often is customers will start with development and testing workloads and there's a couple of very good reasons that development and testing is a really good fit for operating on a cloud computing platform the first is of course that development projects by their nature can be quite short-term so you may not have to have a development environment all the time if it's relates to a commercial off-the-shelf software package like Oracle OSAP or SharePoint you can see some of the customers on this slide are using AWS for development and testing operations around you're quite often find that these software vendors are releasing software updates every one to two to three years and when they do so you may need a large number of development environments in order to allow you to test maybe update on modernize aspects of your application built on top of these application platforms and that can lead to in essence having a lot of idle infrastructure for the rest of the time and of course by using the cloud you can avoid that simply having as many development environments as you need for the period that you need them and paying for them only during that period that's one of the reasons that AWS is a good fit for development and test workloads secondly it's quite uncommon actually for development teams to work around the clock 24 hours a day seven days a week and there are further cost reductions available to you with AWS if you take the simple step of shutting down unused resources during their at the hours that they're not being used this is applicable particularly once again to development and test environments where you may have your dev and test environment from 8 a.m. to 8 p.m. during the world week but have it shut down 12 hours a day overnight and of course weekends can take significant cost out of the operational costs for running those dev and test environments that you need and you can see particularly gala to chemicals having a really good impact on their operational cost for SA P development by using some of the approaches I've just talked about there so you see many many customers using AWS in the first instance for development tests it's also a good workload to learn about using the cloud with because by its nature it's non production so if you gives you an opportunity really to familiarize yourself with operating applications in the cloud without having any potential impact on customers internal or external customers in the event that you have any issues as you're learning about the differences between using cloud-based infrastructure and using your traditional dedicated private on-premises infrastructure that's the first set of workloads that we see customers frequently moving after that customers will often put applications into production on AWS that they've been developing and we've got a very broad range as you'll see here of different types of customers in terms of segments and sectors and also a pretty broad range of different application types the customers deployed from software-as-a-service applications such as the Adobe Creative Cloud through two high performance computing with Life Technologies through two websites like the Qantas hotel booking website or Vodafone Italy's sim credit top-up application website which runs on the AWS cloud or video streaming or news distribution or gaming so very broad range new workloads that customers are choosing to put into production on AWS rather than on traditional IT infrastructure that they might own we can categorize these really into three different categories the first is websites and digital transformation already touched upon a couple of those there you can see we've got board usage organizations like Lamborghini Unilever moving over 1,700 websites to the AWS cloud then migrated 500 of those in less than five months and that allowed them to reduce the time that it takes them to launch new websites by 75% so very significant impact positive impact on you leave you leave this business through to publishers like as if Davis and even public sector organizations like the US Navy making use of AWS to reduce the cost of running some other where there were web operations by around about fifty percent so usage across all sectors and segments as I already said another common area that we see applications using see customers using AWS for new applications in the area of analytics has been a really big success actually some organizations the Financial Times here in the UK and they introduced Amazon redshift which is our petabyte scale data warehouse to allow them to enhance their analytics around their subscriber base so they could learn more about how their subscribers were making use of their digital products this is the online and mobile versions of the FT newspaper they provide them around 450,000 subscribers for that and actually the CTO of the FT told me that they were a little bit concerned when they first implemented Amazon redshift because they didn't think it was working and the reason I didn't think it was working is because they observed a 98 percent performance improvement in running some of their queries on the new data warehouse that had implemented so they had to double-check these queries to make sure the same results were being returned as were being was returned from their pre-existing going to warehouse obviously much much more slowly from that system they ran the systems in parallel for a few weeks and intermit determined that in fact yardie AWS Amazon redshift service was providing them with the same data and the performance improvement was due to primarily due to the architecture with the redshift product the fact that it's MPP columnar data warehouse which can offer really significant performance for query orientated workloads in comparison to using a traditional OLTP database engine for that sort of workload and you can see we've got board usage across a variety of customers for structured analytics workloads like the one I just talked about with the FT but also many many customers that are using our elastic MapReduce our EMR service which is a managed service running Hadoop work loads on the AWS cloud and also customers have said earlier using us for high performance computing people like Pfizer not on the slide but Novartis and others using AWS for large-scale computational analysis of large datasets for things like clinical trial simulations and others so there's lots of lots of use cases for running analytics workloads on the AWS cloud and then lastly in new applications also see a lot of clustering around mobile apps this is again due to a couple of reasons firstly that mobile applications actually very difficult to predict what level of usage you're going to get when you launch a mobile application these are applications that are often made public in app stores either the Android App Store the Apple App Store or of course the Kindle app store on Amazon's own devices and what you'll see here is that usage can be uncontrolled which can mean you have two situations really you can be in a negative situation because you might not have provisioned enough capacity to deal with the level of usage that your application sees and the elastic nature of the cloud can help you cope with that much more simply can also be in a negative situation if you buy provision significantly more capacity than you require because you don't see the level of usage the grand disobey which can leave you with you know financial overstretch well once again the AWS cloud can help you resolve that the on-demand nature of the services the fact that the services are commitment-free in many cases means that you can dial down the amount of capacity that you have if you don't need it this is led to almost ubiquitous use of the cloud for the delivery of the backend of mobile applications today and that AWS is powering many of these organizations like Qantas Newsweek HTC alcatel-lucent making use of AWS to power mobile applications and once again you can find a lot more detail about these if you check out the solutions case studies section of the AWS website so there's a new apps those three categories are common and then we're talking about hybrid architecture patterns where customers are adding cloud-based resources to applications that are already running so this is supplementing existing workloads with the cloud Kristin was like Nasdaq SunPower Nokia all taking advantage of AWS to add functionality ride features or in one case add compliance to pre-existing applications Nasdaq producing data products using Amazon Web Services analytics products Nokia optimizing their products using redshift for analytics and SunPower corporation using AWS to provide a disaster recovery service in the cloud once again the elastic nature of the cloud the AWS cloud means it's a very cost effective place to ndr workloads and ascend power just one example of a customer that doing that we have other customers here in the UK Haven power for example a commercial power utility here in the UK is using AWS to support its disaster recovery platform requirements it's a very common use case for the AWS cloud there's a reverse hybrid pan where you have a large application infrastructure running in AWS case of Samsung Smart TVs a really good example of this a large platform servicing their Smart Hub application within the Smart TV product integrated back into samsung data centers for financial transactions so the majority of the application running in AWS a small amount running back in the customers own data centers and migration patterns customers that are migrating existing applications to the AWS cloud Unilever we already touched upon bristol-myers Squibb another good example of a customer's driving really significant performance improvement by making use of AWS here we're talking about high performance computing workloads for clinical trials simulation they've got a 92% performance improvement in their workload these workloads these HPC workloads by definition they're already paralyzed so you can make really good use of large computing clusters inside the AWS cloud you can also make use of purchasing options like the ec2 spot market where you can buy computing capacity significantly reduced in comparison to normal on-demand price if you have some flexibility about when your workload runs might be a good purchasing option for you to investigate this is something that many of our HPC customers make use of bristol-myers Squibb doe managed to drive a 64% junctioning cost by making use of AWS for their HPC workload so these are targeted migrations focusing on particular applications on particular classes of application in these customers and others and then you have horizontal migrations like this one that's been undertaken at the moment by News Corp moving 3,000 applications to the AWS cloud and interestingly one of the key reasons that News Corp selected AWS was to do with visibility so the AP is and for example the feature within AWS that enables you to tag resources and then analyze your billing on the basis of the tagging that you've applied gives News Corporation enhanced visibility of where their IT costs are being consumed who in the organization which applications which projects which business units are making use of IT services and to what extent something that is quite hard to identify with traditional IT infrastructure where you might have to arbitrarily portion up the capital investments that you're making with AWS you can tag and analyze your resources or the usage of those resources to give you really good visibility about where your costs are being consumed and that's one of the key reasons that encouraged News Corp to migrate these applications to AWS and then lastly organizations that are simply getting out of the IT business really Netflix saying they have to be great at a number of things but operating data centers is not one of those things convinced key hospitality management organization not an IT services company and some Corp financial services organization from Australia who are migrating a large number of applications to AWS and are really D focusing their efforts on that and differentiated heavy lifting and operating the platform for their applications and focusing their efforts much more on the experience that their customers have through that application portfolio so all-in migration is quite often the final evolutionary step of customers that started with development and test workloads and move through a cycle of familiarizing themselves with AWS migrating applications and realizing that yes this is a robust reliable and low-cost platform that we can use as a replacement for in herre i T so that's a quick look at use cases let's move on now and take a look at AWS services and how you can use those to run your workloads and the first thing to say about this is we have a broad range of different services over 40 different services and if like me you've been in IT for a little while there's a tendency to always think about IT in terms of what you knew and for me that was compute in the form of server storage maybe in the form of enterprise storage arrays or Daz CDNs for content distribution and content caching assistant databases and networking services like LAN switches or firewalls or load balancers and you can see that those services are represented in AWS by those core services components that you can see near the bottom of the slide in blue here and you can certainly consume AWS like that now you can use ec2 instances to run your computer clouds you can use a variety of different services to store and retrieve or archive your data but there are also higher level services that allow you to enhance security control visibility of AWS resources or resources that are within AWS and even higher level services that comprise a platform upon which you can build analytics applications you can deploy and manage your services or you can build and scale mobile apps and enterprise applications on top of that you can use to enable your workforce to be more productive to share and collaborate and to communicate with one another and I'd like to encourage you really if you're new to AWS to try and think about the breadth of this stack and not spend all your time trying to map what you've known before into those primitives that you can see in that core services tier here but rallied rather to think about how you can make use of the broader range of services that AWS can provide to really transform the way in which you develop deploy and operate your applications because there are a lot of who finish efficiency gains a lot of speed gains and a lot of reliability and security gains within your grasp if you can just think about things in a different way and transform your IT slightly more fundamentally than simply mapping across what you already have into AWS sure you can do that it will be reliable probably more cost efficient than you used then you have today but there are still further gains avail if you think more about the breadth of the stack so we'll take a look at some of these services in detail but like to encourage you to open your mind and maybe think about this in a slightly different way second aspect of breadth is to do with geographic breadth an AWS have 11 regions around the world 9 of those regions are if you like standard regions that are publicly available and there are a couple of special regions one in the u.s. called gov cloud which is restricted to US government entities and entities that are sponsored for access by the US government so if you are working with US government customers and you have to comply with federal information security standards for example and you can take a look at the AWS good gov cloud for that use case we also have a region in Beijing in China which is slightly special because it requires a Chinese entity you have to have a Chinese entity in order to operate there so if you're interested in that you can sign up for a preview of that region and if you meet the criteria can be accepted for that fill up that preview then you can run applications and workloads in our Beijing region the other nine regions around the world they're publicly accessible with a single AWS account and regions are quite interesting they're not data centers is a kind of common misconception you can map a data center to an AWS region it's not the case the region's themselves they're constructed out of availability zones and we currently have 28 availability zones around the world so for example here in the EU West Region in Ireland we'd have 3 AZ s or availability zones in Frankfurt which we announced and opened in October last year we have two AZ's or availability zones and each availability zone comprises at least one physical facility so at least one physical data center per AZ so we have at least 28 Goethe centers around the world in practice there's lots more than that because actually each AZ comprises between 1 & 6 data centers but depending upon what the scale of usages in that particular region so you can distribute your applications across these availability zones so in separate failure domains then so in the EU s and Ireland you can spread your application across three azs be distributed across at least three physical facilities at least three physical data centers we connect them together high bandwidth low latency network and you can use that to build applications that have really good availability scalability and fault-tolerance capabilities really like customers to take advantage of that so we'll talk to you later about resources you can use to learn about how you can take advantage of some of these platform features but the takeaway from this slide is regional breadth as well as multiple facilities per region to allow you to build applications with good availability characteristics in addition to that we have these 53 edge locations these locations around the world where we provide our caching service our content distribution network and service cloud front and also where we have our DNS service route 53 distributed and those will ensure that customers that are making news your customers that are making use of the AWS platform will get the best and most consistent user experience best and most consistent access to content best and most consistent DNS service reqtest say API endpoints or applications that you might be running so again another important component of the AWS infrastructure you can make use of as a customer built on that platform on that infrastructure we have compliance and security features and these are really important features for customers definitely a priority for customers there's no question about now and we spend a lot of time AWS making sure that we comply with the compliance certifications that are important to our customers things like ISO 27001 the payment card industry digital security standard or PCI DSS they're very important standards our customers here in Europe tell us they need and we have a host of other compliance standards that we comply with in North America and in other markets around the world as well not going to go into too much detail about this on the session today but if you do want to learn more about compliance AWS visit AWS Amazon com slash compliance you'll find a lot of information there including details of how you can get hold of AWS compliance reports if you need that to comply with an audit or compliance requirement that your organization may have a statutory obligation to comply with so do check out that part of the website if that's your case and if you have any further questions about that of course you can submit questions via the Q&A panel in the webinar interface so you can contact us via the website or speak to your account representative here at AWS we can help you out any questions that you might have security is another important priority for customers and if you take a look at the security model AWS users you'll find that it's very familiar with the kind of familiar controls that you'll see probably within your own organization around physical network system people in process based security and this is a model that's been validated by some of the world's leading organizations customers like Shell Pfizer GE government entities like the CDC NASA and the Securities and Exchange Commission they've all taken a look at the way in which AWS secures the platform that it operates and found that it's appropriate for them to run some of their security critical workloads inside AWS so you can be confident really that some of the world's largest and most security-conscious organizations have already reviewed the way in which AWS secures its services and you'll find an extensive partner ecosystem that enables you to in combination with AWS core features like the VP see the virtual private cloud security groups are key management system for example enables you to create a security stance in fact a security infrastructure with an AWS that is very very similar to that which you might create inside of traditional data center infrastructure and there's a helpful quirk really if the cloud more generally that relates to security which is this idea of the highest common denominator every time we have a customer that comes along and tells us they need a new security feature maybe a new security service has happened recently with our key management system a service that's intended to make it easier for customers to manage the encryption keys that they use inside the AWS cloud we implement that and we can make it available to all customers so you find that you can benefit from the stringent security needs of organizations like the ones that you can see on this slide they're raising the bar of security products and standards that AWS will comply with and every customer can benefit from that so you can find out more about security AWS if you visit the security center at AWS Amazon comm slash security moving on from these foundational infrastructure components to talk about specific service very quickly we'll take a tour through some of the services that AWS provides so you can understand how you can use them to run your applications and other IT workloads the first may be foundation services compute so these are the virtual machines that you run inside the AWS cloud with all those ec2 instances ec2 being the elastic compute cloud it has a JSON or integrated services like auto scaling and load balancing so the ability for you to grow or shrink the pool of compute resources that you have in response to metrics such as the amount of CPU that might be consumed low number of connections that you're currently handling on the depth of a queue that you might need to process and also to load balanced network traffic across that pool of computing instances to service customer requests or to handle API requests that you might have those are tightly integrated services that work in concert with ec2 itself and there's a broad range of different compute instance types available to you general purpose which have balanced amounts of CPU and memory compute optimized which have proportionally higher CPU performance storage and IO optimized quite self-explanatory with IO enhanced IO performance or more storage attached to them GPU enabled giving you access to NVIDIA GPU floating-point units for graphics rendering computational fluid dynamics over there floating-point intensive workloads and then memory optimize which you of course a good place to run databases or other applications that might demand significantly more memory than they do CPU or i/o performance and you can find those in the our three series the latest generation of the memory optimized instances and we recently introduced something new the C 4 which is our latest generation of compute instances this pushes the envelope really in terms of scale and CPU performance offering up to 36 vcp use per instance and making use of a custom Intel Haswell CPU which offers enhanced performance actually with turbo boost you can clock the CPU up to 3.5 gigahertz in certain circumstances this offers you the lowest cost highest performance place for you to run compute optimal workloads these are EBS optimized bode fall and will come to talk about what EBS is and what EBS optimization is later in this session today but that's a new instance type we announced that in November last year and just hit general availability in January 2015 we have a set of security networking and access control services as I've said earlier allowing you to build a security posture in AWS that is at least as good as a security posture that you might have in your own infrastructure potentially better with tools like iam Identity and Access Management Cloud trail that enables you to log and record and audio all access to your AWS API and to use third-party tools to analyze that API axis incident management or fire events in the event that unusual API access is detected Cloud HSM in conjunction with our key management service to enable you to manage rotate encryption keys simply and easily inside did with your S cloud and integrate with the services for example to encrypt data at rest networking services like VPC that enables you to layout your own network topology use your own subnetting schema connect or in fact not connect internet gateways or VPN gateways into a private area within the AWS cloud to admit or deny certain types of traffic or connect or disconnect certain networks that you may wish to allow or disallow access to your AWS resources you can do all that with the VPC the virtual private cloud route 53 for DNS and direct connect this is an interesting service that allows you to establish a low latency high bandwidth direct connection from your data center or point of presence on your network straight into the AWS cloud to optimize performance and minimize latency for transferring large acts at large assets to AWS or allowing large communities of users to access services within the AWS cloud you can do all that with the direct connect service in conjunction with Direct Connect partners around the world have a range of different storage services to allow you to securely and durably store and access data within the AWS cloud one of the longest-lived service one of the feature most feature risk feature rich actually is Amazon Three's is a simple storage service to highly durable an available cloud storage service that makes storage available via HTTP or HTTPS API and you can store and retrieve objects of up to five terabytes in size with 11 nines of durability and 99.95% availability inside s3 providing a very durable substrate really that you can use for many different purposes it might be backup it might be storing snapshots of information you've got an ec2 instance as it might be storing information that you need to bootstrap your environment it might be build artifacts that you're creating from a continuous integration system all of these things can be stored in s3 and then they're reliably and durably available for use by customers or in other parts of your systems Glacia is a service which is integrated with s3 offering extremely low cost again very high durability with the same 11 nines of durability that you'll see in s3 a location that you can store data for the long term at very low cost these costs about a third as much as Amazon s3 it has a slight latency in retrieval it can take three to five hours to recover an object from Glacia to retrieve an object from Glacia but you can be secure that your information will be there and it's integrated with s3 with things like lifecycle policies allowing you to for example move data from s3 to glacier after a one-year period and retaining Glacia for 10 years and delete it automatically the end of that period you can do all that without human interaction by making use of lifecycle policy so very powerful integrated service EBS these are persistent block storage volumes that you can attach to ec2 instances you can think of them as virtual hard disks in the AWS cloud we just announced some enhancement to enhancements to EBS offering general purpose SSDs volumes of up to 16 terabytes in size up to $10,000 160 megabytes of bandwidth and on our provisioned IAP service the same 16 mega by 16 terabyte maximum volume size but up to $20,000 and double the bandwidth of 320 megabytes per volume and in conjunction with our EBS optimized instances these are a great way to run io intensive high performance applications inside AWS for example large-scale relational databases are a great use case that is greatly served by this kind of infrastructure at large EBS volumes with provisioned I ops running on EBS optimized instances you'll find very good performance for that kind of workload with that combination of services you can also run databases in the AWS cloud on a variety of different managed services we have a relational database service called RDS non-relational or no sequel database called Amazon DynamoDB and a caching tier called Amazon ElastiCache which should cover pretty much every persistent data persistent use case that you have RDS currently supports for engines my sequel Microsoft SQL the Postgres engine and the Oracle engine and when using RDS you'll find that licensing costs for those commercial engines are included in the early cost of running your RDS instances so if you only need databases for a short period of time it can be a way to access licensing which is very very cost effective and of course you can use resource reservations with RDS in the form of reserved instances to optimize your costs if you do in a database for a long period of time this is a topic that we'll return to much more extensively in the third webinar in this series where we focus on cost optimization but these resource reservations are available actually for a variety of different AWS services and our way to reduce your costs dynamodb provision throughput so you dial in the number of database operations per second you wish to access on your dynamodb table we will provision that for you the accessing DynamoDB via either the Amazon Web Services API or from one of the SDKs that we provide can write to it directly for mobile devices and read to it read from it directly from mobile devices using our mobile SDKs for example the ElastiCache as i've said already is a caching tier that can be used to accelerate the performance of relational databases you memcache dior Redis within your infrastructure to accelerate performance and actually reduce the size of RDS instances that you may need to run in performance critical situations once again and the cost optimization opportunity that you've got and we recently announced a fifth engine for RDS called Amazon Arora this is a commercial-grade database engine which will be delivered at open source costs its my sequel compatible it offers five times better performance than standard MySQL has a different durability model where data is replicated across different availability zones meaning that failover of the environment between azs if you make use of our multi AZ feature should perform significantly better than my sequel as well it's highly scalable and secure this will be available also through Amazon RDS so provisioned in the same way as an existing RDS instance is an additional engine that you can select we're currently in preview with this service it'll be available later in 2015 so that's also a new innovation that we recently announced then on analytics so for non online transaction processing workloads for query on take workloads or for dealing with large big datasets Hadoop through Amazon Elastic MapReduce dealing with real time data with Amazon Kinesis our managed data stream management service data warehousing with Amazon redshift and data workflows with our data pipeline service we're not going to cover those in depth today but if you are interested in running analytics workloads on the AWS cloud when you submit a question via the Q&A in the webinar interface and our team will provide you with some further references we'll also be running masterclass series webinars later this year that focus on a number of these analytics services in much much more depth application services tools that application developers can use to accelerate the speed at which they deliver applications with rich functionality and also make their applications more scalable and easier to maintain things like decoupling with our sqs queuing service workflow orchestration with our simple workflow and service app streaming with Amazon app stream enabling you to run applications in the cloud which are graphics intensive and stream those into lightweight client devices like laptops or tablets video and audio transcoding with the elastic transcoder email with simple email service and search with the cloud search so a variety of different app services that you can make use of we also announced it reinvent last year something called AWS lambda which is an event-driven computing service this is a new computing model for running applications in the AWS cloud taking events from AWS services or custom events that you may trigger using those to fire cloud functions at the moment we support Java Script here so you write and upload your cloud function an event will trigger that will automatically provision the compute memory resources that are required in order for you to execute your code inside the AWS cloud each time it is triggered without you having to provision ec2 instances or for that matter provision any infrastructure in order to achieve that it's a higher level application service that developers can use to build loosely coupled event-driven applications where customers are already finding you so use cases for things like IOT applications image transcoding other event driven applications as well so you can find more details about that on the AWS website and we'll cover that in later webinars again later this year and there's as I said earlier one of the key ways that customers maximize the value that they get from AWS is to make use of deployment management tools where's container management services like the ec2 container service then the service which is still in preview enabling you to run docker containers on AWS at scale with much reduced overhead DevOps tools like opsworks for example enabling you to use chef to provision and control AWS resources resource templating with cloud formation usage tracking with cloud watch and monitoring and logs with cloud watch logs you may want to take a look at these services these are some of the most valuable services that AWS provides and without exception I'll show you with one exception which is cloud watch there are no costs so you can make use of these development and management services and only pay for the AWS resources that you consume and that mobile application services mentioned briefly earlier in today's session but we have a portfolio of services that make it easier for mobile developers to work with AWS resources identity with Amazon kognito Amazon mobile analytics enabling you to track usage and see who's doing what inside your applications mobile SDKs have already mentioned allowing you to work directly with AWS resources and services from within mobile apps using SDKs for the Android iOS and fire platform and SNS push notifications allowing you to reliable deliver push notifications at high volume to a very broad poke value of different mobile devices including a Windows Mobile and the baby would notify it in China so if you're interested in building mobile apps once again we'll have further webinars later in the year that focus on this in more detail and applications for enterprises are mentioned earlier productivity applications to enable customers to access virtual desktops in the AWS and for collaboration and sharing with things like Amazon work Docs the new name pharmacy DeCarlo our service that allows users to share and collaborate on documents and Amazon work mail our recently announced email services allowing administrators to avoid the heavy lifting of operating email infrastructure and take that from AWS on a simple per user per month commercial model very very cost effective as well so find more detail about those on the AWS web site of course and integration with on-premises resources is something that we focus on a lot when that's integrated networking with VPC whether it's integrated access control with sam'l Federation of roles and groups into AWS as iam service whether it's integrated backups with the storage gateway acting as a VTL device or customers using the API on s3 or glacier with third-party backup software whether it's providing customers with a single pane of glass for management of Amazon Web Services resources within VMware vCenter portal or within Microsoft System Center Operations Manager would try to improve the opportunity that customers have to integrate AWS resources with on-premises IT and once again if you're interested in digging into any of those topic areas in more detail please ask the question via the Q&A panel in the webinar interface and our team will provide you with some further detail about any or all of those integration points and actually if you think you can identify other integration points which AWS have not yet addressed that's something we'd like to hear about as well we're very keen to get feedback on feature requests and things that we could be doing better now one of the reasons for this is to do with our innovation model the way in which we develop new services here at AWS I think is quite distinctive we believe in operating an organizational model with small teams we call them – pizza teams because they're never too big to be fed by never so big that they need more than two pizzas to be fed at lunch or dinner as small autonomous teams therefore by definition and these teams have road map ownership they have direct conversations with their customers that drive their road map and we have the decoupled launch model know try to get core functionality into the hands of customers as quickly as we can focusing on operational stability high scalability but quite often having a limited feature set then we'll iterate on the basis of customer feedback so if you have feedback about anything we're doing and maybe more importantly things we're not doing then please let us know we can feed that into our to Pizza team that might be working on those particular services or particular scope areas that you're interested in and 90 to 95 percent of our innovation comes directly from customer feature requests customers saying wouldn't it be good if the service did this and we once we get enough customers saying wouldn't it be good if the service did this will of course work to integrate that into the services feature set and release that as an enhancement we've done a lot of this over the years where we are rapidly iterating and launching new services back in 2014 the year just gone we launched over 500 new services and new features and you can see down this slide on the far right just the new services that we announced and it was a very broad range of different services announced from enterprise collaboration mobile services services for application lifecycle management services to enhance governance in the enterprise environment things like the key management service and the Service Catalog and of course AWS lambda and that conte a management service for running docker workloads on AWS and we want to do the same in 2015 so if you've got new services you feel we should be working on enhancements that you feel we could make them existing please please let us know and that we can of course add that to our roadmap and start working on those things and one of the nice quirks of cloud really is that when we do release innovations when we do release new features you don't have to do anything in order to take advantage of them the upgrades happen automatically to the platform and you can immediately start taking advantage of those new features when they're released things like the C for instances that we've made available in January 2015 customers were immediately able to stop and start their instances and take advantage of higher performance and lower costs for compute intensive workloads so this is a characteristic really of having these platform services where AWS carries the heavy lifting of maintaining and upgrading the feature set you don't have to do that in the way that you do with on-premises infrastructure we also extend this enterprise innovation where we're looking to lower costs basically by launching services that customers find value in so they will use them that helps drive the usage on our platform which means we need more infrastructure we can use that to drive economies of scale through the platform lower infrastructure costs reduce prices to you which in turn helps us acquire more customers and so that cycle begins again that's a flywheel that we try to spin here at AWS very focused on trying to minimize the cost the customers spend on the services with us with tools like AWS trusted advisor you can find out more about that in the support center of the AWS website if you're interested so that's the content we have for you today some next steps that you can take first thing to say is there's a free TF Amazon Web Services so if you're not currently a customer you sign up for an account you'll find you get a year's worth of AWS services that you can use at no cost AWS Amazon com slash free you'll find details about precisely which services are included but it's basically everything we have with one or two exceptions but basically everything we have and you can make use for example of 750 hours per month of instance time on Linux and 750 hours per month on Windows and that's not just one instance running for a whole month you know if you wanted to try something that involve running 5 or 6 instances a few days but it didn't total more than 750 hours of each instance type you perfectly able to do that so it's the aggregate total number of hours that can look counts and all the majority of other services are included as well so take a look at the free tier and please do an experiment you know you can learn a lot about AWS by experimenting with the services that we have available in the free tier if you do have a more substantial migration project or you're thinking about deploying an application of AWS before you do that please take a look at the architecture Center AWS amazon.com slash architecture there's around about 40 different architectural patterns that we've developed and made available through the architectural architecture center that will really get you started with best practice deployment models for common applications don't reinvent the wheel I always say that but don't reinvent the wheel take a look at what's already been done good practice we've managed to synthesize from customers that we work with around the world document and make available in the architecture Center you may see you may find we've already created a pattern that will support a workload that you have or we've already created 90% of what you're looking for so please make use of that resource it's very valuable resource if you are interested in working with AWS but you either don't have or don't want to develop the expertise in-house we have a broad range of systems integrators that work with us from global organizations like Accenture CSC and Capgemini through to local consulting partners here in the UK we have consulting partners like smart 41 cloud reach and others that have done some very substantial work with AWS customers to help them realize the benefits of the AWS cloud did you know for example here in the UK that the national rail inquiries journey planner one of the largest distributed systems in transport here in the UK was migrated to the AWS cloud by smart 41 one of our partners here so there's great examples and very very complex applications where customers are benefitting from AWS as a result of working with our systems integration and consulting partners is that's a model that you're interested in take a look at AWS Amazon comm slash partners you can learn more about who's in the ecosystem maybe you're in an organization that would like to become an AWS partner there's information at that same website address about how you can register and qualify as an AWS partner as well and while we're on the theme of partners is v's there's many many ISVs that have packaged software products and made them available in the AWS marketplace so we've certified them to run on the AWS cloud organizations like NetApp Twilio Adobe Microsoft Oracle Citrix infor all got products that are available either in the AWS marketplace or are supported on the AWS cloud so if you want to deploy a new application take a look at the marketplace and you may find that you're able to experiment or even run an application in production from the AWS marketplace in just a couple of clicks provisioning the application together with the AWS resources required to run the application very very simple and easy to use way and paying for both the software and the resources that are required to run it through your AWS bill so take a look at the marketplace if you're interested in using is V products on the AWS cloud okay so giving you a quick tour around AWS today's you're interested in more hands-on experience maybe training maybe certification on AWS we have a training and certification program the URLs for this are available on this slide and of course the materials and stuff already said will be available for download you will receive an email after the session today with a link to a SlideShare where you can access the materials downloading them in PDF format or viewing them online and also a link to a YouTube video which will have a recording of this webinar if you want to re-watch it or share with anyone else in your organization obviously free to do that and as I said earlier we're going to switch the webinar interface into Q&A now and we'd love you to rate the webinar today so please give us a score between one and five five being the best if there are any questions that we have not covered during the session today then please submit those to us via the Q&A panel in the webinar interface we will get back to you over the course of the next few days with an answer and answers normally include additional resources pointers to places on the website third parties products perhaps even that can help you address the question that you've asked and if you want to enter into a dialogue with us of course you can reply to those questions when you resend your answers out and we'll connect you with a member of our solutions architecture or like our account management team that can help you follow up the questions to the level of depth that you need in order to make sure that everything you've asked has been answered to your satisfaction okay that ends the session for today I'll leave this slide up and leave the webinar open for a few minutes we would like you to follow us on social media we will keep you up-to-date with our webinar program also our live events around the UK and if you follow us at AWS cloud you can stay up to date with AWS global news and announcements so new services new customer case studies how-to documentation large events that we might be running around the world like our reinvent event which will come up later this year and of course you can find me on Twitter as well if you're interested in staying up with the life of an AWS evangelist also I tend to share a lot of information about 8w s user groups here in the UK and elsewhere here in Europe so if you're interested in participating in the AWS user community maybe learning directly from other AWS customers then user groups can be a really good vehicle for that and there you can find out more about those on my Twitter at M as well okay thanks for your time really appreciate your joining us today we'll leave the webinar open if you have questions that you'd like to submit please go ahead and do that we'll get back to you over the course of the next few days thank you bye bye

10 Comments

  1. Tom Stephens said:

    Way too much talk, talk, talk and no information

    June 26, 2019
    Reply
  2. Sasha Bakhshi said:

    Ethereum and technologies like Siacoin will completely eradicate this part of amazons market. Decentralized blockchain technology boys

    June 26, 2019
    Reply
  3. ScourgePartNock said:

    Designed to provide you the right expertise and skills to design cloud-based applications with Amazon Web Services
    https://twitter.com/AxmerMarketing/status/818757689060691968

    June 26, 2019
    Reply
  4. jayaswalshwetank said:

    The AWS overview is very nicely presented. Thanks Ian

    June 26, 2019
    Reply
  5. jesus ponce said:

    Thank You Ian, I am new in AWS. For a normal person like me using technology in order to learn and looking for a better future job, I use to work with other hosting companies that include database tools and other plugins for a small cost. I realize that AWS and other cloud companies are the future and we need to know about this topic. I know that there is free period but, what I am afraid is to be charged making experiments (maybe for not understand this as well as I would like) in this kind of technology. Have a nice day Ian.

    June 26, 2019
    Reply
  6. Murt said:

    I see the reasons behind all the cloud hype now. Very informative.

    June 26, 2019
    Reply
  7. Peter Jansen said:

    Simply put – not for smaller companies.

    Smaller companies have no bargain power with Amazon, who do not care about you, they just bill you.

    If you have problems, you receive NO REPLY.

    Besides this can turn out to be a very expensive choice. A first hint you get when you sign up for the free trial – The free trial is not free, even your billing say zero cost, BAM you receive an email with an invoice, and your credit card is charged in the same second, for you not to have the time to react. If you complain you receive NO REPLY

    NO REPLY is probably the worst case scenario when you get problems using such service – and such scenario WILL happen – YOU ARE ON YOUR OWN!

    June 26, 2019
    Reply
  8. Renee Tsielepi said:

    Very useful AWS overview – thank you!

    June 26, 2019
    Reply
  9. Anees Ahmed said:

    Its more like Marketing session, where sales team attracting customers to use their services. This is an advertisement and the name should not be 
    "What is Cloud Computing with Amazon Web Services?"

    June 26, 2019
    Reply
  10. Shankar n said:

    Excellent session.. really useful for me as we are trying to implement AWS for one of our client.. thanks Ian..

    June 26, 2019
    Reply

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