Valvoline High Mileage with MaxLife Technology: The World’s First High Mileage Oil

It was the 1990s the Clintons were in
the white house the internet was in its infancy in boy bands were everywhere but
in the world of automotive the scientists at Valvoline began to notice
something cars were staying on the road longer than ever before and that’s why
they set out to create the world’s first high mileage motor oil for cars with
over 75 thousand miles life has just begun introducing
Valvoline max live motorola so the way I remember it is that I was in a focus
group session out in Los Angeles and we are talking to people who owned older
cars di wires especially were focused on DIY at the time and we put this concept
in front of them it was almost immediate that the response was will it
Valvoline made a product like that I would switch I would buy that product
I called Fran directly from the focus groups I just said frame the consumer
insight that said max life emotion was that people were keeping their vehicles
longer at that time people kept their vehicles to a little less than 10 years
on average in fact today it’s even longer
I remember it as winter months like you say January of 1999 because I was
driving a car that was burning foil at the time both Sam and I had high mileage
vehicles in fact I still like to tease him about the original vehicle which
didn’t even have air conditioning we went out to lunch I learned that the
hard way and the paint was coming off the back a little bit but my main
concern was because I loved the car it worked great is it it was burning oil so
I said well what about burning oil that’s something you can address Fran
and what most people don’t realize they’re losing that acceleration that
power that better fuel economy that they had when their vehicles newer that’s
what happens when you get deposits and ring wear and of course if you get sea
leaks you see it on your driveway and what was interesting is that there
weren’t any products that really we’re addressing some of those issues very
well the Rings have to move freely and they have to be able to seal a thin oil
film between the cylinder wall and the ring and that’s what allows the piston
create that pressurization of combustion so deposits were very important to
remove and that’s when we develop excellent this was more about you know
passion for the car but we wanted something special we wanted something
that no other company would have we were creating a brand new category brand new
segment we not only had to run the routine testing we had to run special
testing to prove our claims and that was our commitment we wanted the product
like people would notice the difference if they were having some of these issues
with oil consumption or a loss of horsepower consumers were responding to
this product right from the beginning we started on a good path you know 20 years
ago and you know it’s all about leveraging the big V and the great
battling heritage that we have you know with this idea of this new type of
product coming from bobbling we really benefited from the fact that valine had
always maintained a hands-on engine laboratory they were able to see
problems that even the industry’s not talking about you really can’t
underestimate the importance of that innovation and not just what it did for
us back in the early 2000s but what it means to us today yeah so that old
Integra which was burning oil at a rate of probably a quart every month or two
with max life I only had to add a quart maybe a couple times a year so years
later when I I finally upgraded got a new car but I guess it’s coming up on 17
years old but it does have air conditioning he assures me


  1. Keegan Johnson said:

    Great product! Can I please have it in 5w40?

    August 5, 2019
  2. Richard Ojeda said:

    I've noticed the newly designed labels have come out. Noce job.

    August 5, 2019
  3. Joshua Sanford said:

    Well done and thank you. The best oil on the market. 1997 Toyota T100 with 330,000 miles running strong. God bless America and Trump 2020 👍💪🇺🇸

    August 6, 2019
  4. Jerome Jakubowski said:

    I use Maxlife in all my vehicles best oil out there!!

    August 8, 2019
  5. Carlos Navarro said:


    August 15, 2019
  6. The Man said:

    Please do us a favor and stop making your ads repeatedly pop up I don't even have a car

    August 30, 2019
  7. Tyler Poppins said:

    LOVE when this stuff is on sale!!! Valvoline is the best

    September 24, 2019

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