The Innovation of Innovation



innovation is about making things better you have a thing and you have a better thing and in between our questions and you might think because we've had so many innovations in human history but there's an infinite amount of questions but they're not there are seven there's a resource we're not using here for innovation that's actual innovations there's 2.6 million years of history of innovation so why don't we look at those innovations and we can draw parallels we have found seven questions that just show up all the time we know cavemen looked up and thought that would be cool they had no rational reason this was not the Flintstones with all kinds of inventions right they didn't have a rational reason to think they could do it they just wanted to do it they just wanted something more and then they went for it so that's the place to start now fire was this terrifying thing lightning came down from the sky and would destroy the camps and I'm sure you know you had people running along and one guy looks back and he he gets some sort of a brainstorm thinks this might be good heat is coming well that's good this we like that from the Sun right maybe he could hurt maybe be weapon if his tribe got the benefit of that and seven other tribes didn't that's evolution right there you wouldn't normally think that recycling is an innovation but you know if you think about it for two seconds it really is garbage used to be the waste we produced and that was it what do we use it for you don't use it for anything it's garbage okay wait a minute we could use it for something else recycling we can use it to make other things what was language I think humans are pretty satisfied with themselves we speak we make sounds words come out of our mouths and people in clothes into people's ears that's language that's fantastic that's great that's where it was it was mouth air to the ears they move it from floating in the air to a different environment which is written and the minute it's written down it survives time and space over here you have the winepress over here you have the stamp punch let's put them together you put it together you can do something you could never do on earth before but by that simple act of interconnection one of the most important innovations in history think about it you had a stick stick is a great weapon we saw the monkeys use it 2000 watts fantastic it works it's better than your hand it's better than flinging poo or bananas right it really really works but then at some point all you have to do is alter the design make it sharper just changing that one little design aspect to change warfare completely we start with the barter system one Pig three chickens or whatever the ratio was and of course that was not very scalable then the idea of just creating something new you have a coin or other objects that represent money and value that is something that's truly new on earth you ask these questions you will get some ideas some of those ideas can be turned into innovations

32 Comments

  1. Mojo said:

    I just applied what i learned and was able to innovate an 8th question!

    June 28, 2019
    Reply
  2. Autodesk said:

    The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4.0 International License.

    June 28, 2019
    Reply
  3. Gelila Abayneh said:

    boo

    June 28, 2019
    Reply
  4. Miguel Cedeno said:

    Amazing! Thank you

    June 28, 2019
    Reply
  5. Paweł Fijałkowski said:

    When I read the title I laughed so hard I couldn't catch my breath. But then I watched it and now I feel deceived.

    June 28, 2019
    Reply
  6. Statureman said:

    so meta.

    June 28, 2019
    Reply
  7. Martina Rosen said:

    Oh man, I was really hoping this would be satire.

    June 28, 2019
    Reply
  8. Scott Sheppard said:

    Please keep the comments pouring in. We love to hear your thoughts about innovation.

    June 28, 2019
    Reply
  9. Steven S said:

    I thought this video was gonna be funny… but it wasnt. Not funny=not good. jk

    June 28, 2019
    Reply
  10. Michel DuBois said:

    What question can we ask that makes us less sexist?

    June 28, 2019
    Reply
  11. MrJotz said:

    Fantastic.

    June 28, 2019
    Reply
  12. 410bassman said:

    Some people — and apparently, it's the majority of the people commenting here — do not have an appreciation of the innovation called "humor." (Hint: look up the word "parody.")

    June 28, 2019
    Reply
  13. Enigmatic One said:

    and of course also those questions go for the engine in the plane and the propellers and all that i just didn't have it in me to describe everything!

    June 28, 2019
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  14. Enigmatic One said:

    for the plane (i don't know about planes but metal needs to be altered from ore to be metal and other stuff i'm sure), finally what can we make? with all that together we could make the plane! yah! huff see just knowing what to do isn't at all the complete answer and i can't think of any invention where any of the questions needed to make it weren't a form of these questions here in one way or another. another huff, THERE! rant done

    June 28, 2019
    Reply
  15. Enigmatic One said:

    hmmm wait! oil/gas is could be used as energy to fly the plane!, what can we use differently? also works for oil but can be use metal as a structure and to build contraption and make up contraption of airplane, what can we move? well that bird can fly so if i move what that bird does (hint wings) to the plane that could probably help!, what can we interconnect? well could connect all those ideas of a plane to make the plane work!, what can we alter? that's for altering materials to make it work

    June 28, 2019
    Reply
  16. Enigmatic One said:

    um no not really that could work for a really simple problem but not for something complicated like flying in an airplane. (plus what my goal is kind of a given and doesn't help at all what person has ever tried to innovate on something and not know what their goal for it is?) if I did like you suggest, ex. oh i want to fly!!! …. now what. if you did like what Bill O'Connor says, ex. how do i imagine it ok with wings slender so air doesn't push it so much, how can look at differently

    June 28, 2019
    Reply
  17. John Sands said:

    With recycling, what was the goal? The goal was to reduce the amount of waste. How do you reduce it? Well, maybe you can reuse certain things.

    Point being, the question of "What is my goal" is much more useful than these other questions. However, I guess your questions could be be useful when you reach an impasse, or when you are dealing with a system so complicated that it cannot be reasoned about, so you just try random things to see where they lead, to see how they affect other things.

    June 28, 2019
    Reply
  18. John Sands said:

    There is only one really useful question and that is: "What is my goal?". The caveman who came up with the spear didn't say: "What can I alter on this stick?".

    Instead he had a goal, which was to stab things at a distance. From there the idea of making it sharp was obvious.

    There are infinite things that can be altered. Going from the question of "What can be altered" to a useful innovation is like finding a needle in a haystack.

    June 28, 2019
    Reply
  19. John Sands said:

    Also, all the examples he gave, are things which were pretty much obvious. It did not take a genius to figure them out. Recycling has been done forever. It was a simple matter of technology building up or society changing, which then created new possibilities. Point being: lack of ideas rarely the bottleneck in innovation. The bottleneck is not having the necessary technologies fully developed. Once the necessary technologies are properly developed, people put 2 and 2 together very quickly.

    June 28, 2019
    Reply
  20. John Sands said:

    I doubt weather these questions would actually be useful or just throw people off course. Its essentially like telling someone to "think outside the box", it will just encourage wacky and useless ideas.

    The effective way, in my experience, is to simply think of every possible way that something can be done and then think of the practical ways which those different things can be achieved and then use logic to figure the rest out, also prototype as much as possible.

    June 28, 2019
    Reply
  21. Bill O'Connor said:

    Hi, Bill O'Connor here, from the Innovation Genome Project.

    First of all, in 20 years of innovation research I've never heard of Howard Bennett, and just now a Google search for him came up empty.

    Second, I developed all of this material myself, didn't take it from anyone else.

    June 28, 2019
    Reply
  22. Sam Stevens said:

    Plagiarism to be sure, and not done very well. "Innovation Genome." Really? This is a company or man in search of recognition. This is word for word (seriously almost identical) to the work of Howard Bennett from Northwestern. I am surprised a big company like this is trying to get away with this.

    June 28, 2019
    Reply
  23. MarcBrewer said:

    True, bastard children are not always adopted.

    June 28, 2019
    Reply
  24. MarcBrewer said:

    He forgot the key question which gets the ball rolling, gets investors, and without which nothing happens: "What's in it for me?"

    June 28, 2019
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  25. Scott Sheppard said:

    It's great that new innovations can be spurred by studying existing challenges and asking 7 questions; however, this is only the first step. An invention only becomes an innovation with adoption.

    June 28, 2019
    Reply
  26. Wayne deWho said:

    Inspiring.

    June 28, 2019
    Reply
  27. Lance Williams said:

    I loved this 🙂

    June 28, 2019
    Reply
  28. Curtis Phibbs said:

    Thanks for the move.. (4).

    June 28, 2019
    Reply
  29. Heather Andersen said:

    the video stopped following the words about half way through

    June 28, 2019
    Reply
  30. Tummitdawummit said:

    A simple innovation that Mr. O'Connor didn't give us. A written list . . . ironic.
    1) What can we imagine?
    2) What can we look at differently?
    3) What can we use differently?
    4) What can we move?
    5) What can we interconnect?
    6) What can we alter?
    7) What can we make?

    June 28, 2019
    Reply
  31. Guillem Orpinell Diaz said:

    wow, great!! Here you can find the seven questions and examples showed in the video: [goo. gl/Lm1zL] 😉

    June 28, 2019
    Reply
  32. elunderw said:

    I'll be showing this to my students on Monday. Thanks!

    June 28, 2019
    Reply

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