Sony: A Tale of Innovation, from the Walkman to the PlayStation 4



this week on behind the wizards we'll be taking a look at one of the most innovative companies to ever emerge from Japan the inventor of such brilliance technologies of the transistor radio the Walkman the CD player and the PS Vita Sony our story begins in March of 1945 World War two was still in full swing but by that point the Axis powers were crumbling Russians were swimming in the other Hitler was on suicide watch and the fleet of Boeing b-29 was fire bombing Japan into oblivion the bombing of Tokyo on the 9th of March was the deadliest air raid in history and it threw the Japanese military into panic mode numerous emergency meetings were held that week and one such meeting brought together two men that would eventually change the course of history Masaru Ibuka a Navy lieutenant and akio morita a weapons research their brief military careers ended just a few months later when the Japanese Empire surrendered and faced with unemployment the two men found work wherever they could Masato got a job repairing radios for a department store but in 1946 he convinced a cue and several of his friends to start a business together they borrowed five hundred and thirty dollars as initial capital and founded the Tokyo telecommunications engineering corporation or Sudoku for short despite the name they didn't have the our D budgets to develop telecommunications and so their first products was actually a rice cooker it didn't really sell though and pretty soon Mathur gave up on Z home appliance markets his first success came in 1949 when he got to try a tape recorder imported from the US by the Japan Broadcasting Corporation back then tape recording was a very new technology and tasuku became the first to market as in Japan they released their G type tape recorder in 1950 and although sales were slow initially as the Japanese economy started to recover sold it to soukous fortune then in 1952 Mikado got wind of a world-changing invention the transistor it had been invented more than five years earlier by Bell Laboratories but it was used almost exclusively by the military back then consumer electronics were based on the vacuum cube which was much bigger and used many times more electricity Massaro immediately sells the transistors potential and so he did whatever it took to get his hands on it he managed to license the technology from Western Electric for $25,000 a price tag so expensive is nearly bankrupted – chuckles Massaro puts everything on the line and by 1955 the suku had successfully created japan's first transistor radio the TR 55 it was a monumental achievement they didn't just create a radio that was small and portable they also managed to improve the transistor technology itself you see under normal condition the germanium used is the base for Bell Labs transistor isn't conductive at all only when you add impurities to the germanium does it actually function as a conductor and this is where a key of knowledge and physics came in handy by adding trace amounts of phosphorous he greatly amplified the transistors capabilities this improvement proved vital because tasuku wasn't the first company to produce transistor radios a small American company called Regency electronics beat them to it by a few months the transistors they use however were built by Texas Instruments and they were vastly inferior to those developed by Akio this gave toutaku an edge they saw huge potential in selling their radio not only in Japan but even in the US where the market was much larger and equally untapped to appeal to the Americans however to cook who needed to build a distinctive brand fittingly they derive their name from the Latin word for sound sons thus in 1955 to Sony brands was born the success of the Sony TR 55 caused a paradigm shift in the West you see back then made in Japan carried the same connotation that we associate with made in China today Sony's radio however was objectively better than anything on the market and it kick-started the company's reputation Sony puts their transistor technology to further youth in 1960 by creating the world's first transistor television they then made an even bigger leap by developing innovative color TV technology a cue steam managed to improve the electron guns behind color television and they created a vastly superior version unveiled in April 1968 the Sony Trinitron received universal acclaim and became one of the most popular TVs of its time Sony made another great moves out here by partnering up with CBS to make final records the early 1970s showed even greater promise as they saw the rise of the video cassette recorder or VCR in its earliest days there were many competing video cassette formats as the only were eager to get in on the action they have developed a prototype format in 1969 with Matsushita Electric the company you now know is Panasonic the format was prohibitively expensive however and its lack of mass market adoption eventually led to Sony and Matsushita parting ways each started developing their own video cassette formats and the end result was one of the fiercest format wars in history so when he created their format in 1975 encoded Betamax it could only record a maximum of one hour but its quality was by far the best in the market Matsushita release their formats cold VHS a whole year later ozo Betamax was considered superior but the schita were the biggest electronics manufacturer at the time their power was considerable they owned JVC and also managed to convince Hitachi and Mitsubishi to adopt their format even though Sony had a whole year head start they couldn't get enough manufacturers to use their formats so eventually they had to start making VHS machines despite their defeat though sony were eager to make a rebound their strategy was to improve consumer electronics and to make them portable and there is no better example of this than the Sony walk released in 1979 the Walkman completely revolutionized the way people listen to music a cheap portable stereo was completely unheard of at the time and yet Sony managed to sell their Walkman at a comfortable one hundred and fifty dollars since then it has sold over a three hundred and eighty five million unit and it's become one of their most iconic products that same year Sony teamed up with the Dutch electronics firm Philips who had pioneered the optical disc medium through their laserdisc technology together the two companies developed the compact disc and a 1982 Sony began selling the first commercial CD player assuring in the era of digital music sony also kick-started the popularity as camcorders by developing one of the earliest lightweight video cameras in 1985 they further cemented their hold on the music industry by buying CBS records for two billion dollars in 1987 which gave them access to the world's largest music library two years later Sony broke into the film industry by buying Columbia Pictures from coca-cola for a 3.4 billion dollars as the world entered recession in the early 1990s Sony were getting ready to conquer their next market console gaming they should try to partner up with Nintendo in the late 1980s but when the deal fell through in 1992 Sony had to finish the project on their own then in December of 1994 Sony unveiled their masterpiece the PlayStation it was an immediate success bringing in the form of developers that made iconic games like Metal Gear Solid's and Resident Evil the PlayStation was so technically innovative that it remained in production for 11 years selling over 100 million units Sony continued to innovate throughout the 1990s they introduced their first flat-screen TVs their bio-computer brands and even a robotic dog Sony kicked off the new millennium with the PlayStation 2 which to this day is the best-selling video game console of all time in 2001 they bought Erickson's mobile division those giving birth to Sony Ericsson they sent top dogs their content library by acquiring Bertelsmann in 2003 and metro-goldwyn-mayer in 2004 Sony released the ps3 in 2006 san although it didn't hit PlayStation 2 levels of popularity it still did pretty well now over the past decade it's pretty clear that Sony started to lose some of its steam it's not the days become bad but rather that everyone else has become better whereas before Sony we're famous for leading dozens of markets at once now they're struggling to innovate at all your competition has blown tapped them in almost every department their mobile division has less than one percent market share Warner Brothers in Universal have dominated the film and music industries their smart TVs are just downright stupid and be Evita that said the situation isn't all doom and gloom the PlayStation 4 has had a phenomenal worth selling almost 60 million units in its first three years interestingly enough one of their most profitable segments over the past ten years was their financial division which was established all the way back in 1979 of course although the ps4 is carrying them right now Sony have a lot of catching up to do luckily they've got a great opportunity to shine in the latest up-and-coming tech industry Virtual Reality they've already made their first step so the industry is still very young and right now it's anyone's game Sony are really going to have to make VR counts ever since then the tech business you rarely get second chances thanks for watching thank you to everyone who's supporting us on patreon if you liked the video head on over to our subreddit then tell us why or if you're more into social media you can talk to us on Facebook or Twitter in case you missed it do check out our previous video on the history of AOL from the earliest days of the Internet to their fall is America's dial-up overlord you should also check out the school behind the business planner where you'll find interesting stories of other big companies once again thanks a lot for watching and as always stay smart

37 Comments

  1. Def Def said:

    Sony is number one in the word

    June 26, 2019
    Reply
  2. Aryan Khera said:

    Do a video on LG

    June 26, 2019
    Reply
  3. Yoga Andoyo Aji said:

    Where is sony music and sony pictures didnt mention

    June 26, 2019
    Reply
  4. ItsSystemgenerated said:

    Hologram technology is next. We wil be watching a 40-60in display from a remote control sized hologram projector. By then we can simply misplace our TV somewhere in the house! Lol!

    June 26, 2019
    Reply
  5. GYM Algeria said:

    No 3D technology montioned -.-

    June 26, 2019
    Reply
  6. Derek 3 Dart said:

    ps vita

    June 26, 2019
    Reply
  7. Balot TV said:

    Back when I was a kid. My mom, aunt and my grandparents almost owned alot of gadgets that were made by SONY. Heck even got a tournament held for a Naruto game back in 2006 or 07. That was a childhood. Then my mom bought me a PSP. And you know what happends toa a kid who owned a PSP. That was a childhood dream

    June 26, 2019
    Reply
  8. Chrismitman Foraman said:

    Nintendo:AM I A JOKE TO YOU

    June 26, 2019
    Reply
  9. TheOlJWShow said:

    "In the tech industry you rarely get second chances"

    …and then came the mirrorless camera. Sony A7iii probably the most important camera of this decade.

    June 26, 2019
    Reply
  10. Javi Sal said:

    Fuck you asshole

    June 26, 2019
    Reply
  11. Hum Tum said:

    sony will succeed with16k + purchase of oculus and all vr platforms. if they fail to take over VR .. SONY will be a Hit on EBAY… just like Gillette adjustable Razors..

    June 26, 2019
    Reply
  12. Omar said:

    Norteamericanos genocidas, tienen una deuda con Japon por toda la eternidad.

    June 26, 2019
    Reply
  13. RRRifile Fox said:

    great name. wilcox gay

    June 26, 2019
    Reply
  14. Ljg Louis said:

    They should just sell the name Sony and keep the name PlayStation

    June 26, 2019
    Reply
  15. Stormz_LUC said:

    What is nonse talking about they did movie but like marvel that’s a success

    June 26, 2019
    Reply
  16. MrCiprianos said:

    Nice

    June 26, 2019
    Reply
  17. VTeK said:

    connect with me its my tech, am staring now.

    June 26, 2019
    Reply
  18. Asif Ikbal said:

    Sony tv is the best in the world

    June 26, 2019
    Reply
  19. William Traylor said:

    Sony should have known they would loose the format war when Betamax would only hold one hour of recordings.

    June 26, 2019
    Reply
  20. Doubledekercouch said:

    Insert joke about japan

    June 26, 2019
    Reply
  21. Keith Gatlin said:

    They did not invent a CD player they were in a partnership with Phillips Phillips had all the material the actual stampings of the CDs and everything but they were in a partnership since the 60s so they work together but again it was not Sony who invented the compact disc

    June 26, 2019
    Reply
  22. Mr Art kid said:

    why they called it Sony ?

    June 26, 2019
    Reply
  23. Stanley Smith said:

    Sony is putting out stupidly expensive stuff lately(TVs cameras, phones etc.), l mean l had an Xperia – an overpriced junk with half the specs of any cheap chinese or korean phone and low battery life. The only thing Sony is still really good at – besides the Playstation brand – is the absurdly superior audio quality. Even my crappy Xperia, which died on me last year had superb audio quality. Sony's audio chips are insane.

    June 26, 2019
    Reply
  24. its matt said:

    Forgot to mention blu ray

    June 26, 2019
    Reply
  25. W41K3R #22058 said:

    I own a PS4

    June 26, 2019
    Reply
  26. Dante Musico said:

    i have a walkman it still works and ive got cassets

    June 26, 2019
    Reply
  27. kyokutyou2007 said:

    Sony's camera products are also amazing.

    most media uses sony camcorders.

    June 26, 2019
    Reply
  28. Steph Intheatre said:

    The guys is an idiot there products today are just as good as the competition

    June 26, 2019
    Reply
  29. wllot said:

    can't wait for the future of VR. or AR for that matter.

    June 26, 2019
    Reply
  30. Suffer No Fools said:

    7:56

    Wait, what?

    June 26, 2019
    Reply
  31. Baby virginia Roque said:

    Wicox-GAY😂😂😂😂

    June 26, 2019
    Reply
  32. HylianN 92 said:

    CLOO-NYY ;3

    June 26, 2019
    Reply
  33. ruata beau said:

    watching this on my Sony Tv.

    June 26, 2019
    Reply
  34. Chris GS-401A said:

    In the 70s in Australia if it wasnt a Sony it was inferior. Sony TVs were the Pinnacle of its time. Even tv studios had large Sony Cameras. The problem of Quality degradation was like all Japenese Quality Companys, getting China to make it cheaper. Pioneer like Sony took a tumble in Quality.

    June 26, 2019
    Reply
  35. Johnny Watson said:

    very great video.

    June 26, 2019
    Reply
  36. Luca Ciprian said:

    Now make a twin video, but in the opposite side: Sony, a tale of failures, from Beta Max to BluRay Ultra HD, passing through Minidisc, Video Cartridge in Ruvi, Memory Stick and UMD.

    June 26, 2019
    Reply
  37. Bughatii said:

    Sony need an electric car 🚘

    June 26, 2019
    Reply

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