Simon Sinek: Understanding The Game We’re Playing

[Music] [Applause] Thank you very much. Two of the statements previously
said are both true. I did speak at the first TEDx San Diego. And I have dressed as Superman
at Comic Con. Both are true. So, I get a question at every single
talk that I give and every single meeting that I have. Invariably someone will ask me
“The Millennial Question.” apparently—and most of you in here I think were born after the year 1984, right? —which makes you Millennials. Um, ’94 ish.
’84 ish I mean. Apparently, your generation is unleadable. Apparently, you confound leaders. And I travel around talking about
this thing called leadership and apparently you’re the one they have no idea what to do with. Which I think is funny. What they’ve started to do then is ask you what you want and you reply back, “Free food and bean bags.” “Open plan.” And so, they do that.
And yet, nothing changes. And so, instead of trying to figure it out and try and understand you guys they accuse you of being entitled. They accuse you of being narcissistic. Sometimes they accuse you of being lazy. I’ve heard that one. And I think they are completely wrong. I think what they haven’t
spent the time to do is to practice empathy. Which ironically is the first criteria
of being a good leader. Because you have to be good at empathy. So, when I get asked this question all the time it only makes sense that I should empathize and try to have an answers, right? So, here’s what I tell everybody. I’ve broken it down into 4 observations. Parenting, Technology,
Impatience and Environment. Many of this young generation
—of this Millennial generation where subject to what has been described as a failed parenting strategy. Some of you, and many of your friends were raised being told that you were special. And you were told can have whatever you want just because you want it. Many schools gave participation ribbons. In other words, kids got medals
for coming in last. And the science on this is good. We know what it does. It devalues the feeling and the medal
for the person who actually works hard
to come in first. And it embarrasses the person
who comes in last because they know
they don’t deserve it and it makes them feel worse. Some kids got into honors classes not because they deserved it but because their parent’s complained. Some kids got As,
not because they earned them, but because the teachers didn’t
want to deal with the parents. And then you graduate. And you get a job. And in an instant, your entire self-view is shattered. Because many kids find out
that they’re not special. They find out, they can’t have whatever they want just because they want it. There’s nothing when you come in last. You get no medal for coming in last. And your parents cannot
help you get a promotion. And so what the result is is an entire generation where
there’s a disproportionately high number of people growing up
with lower self-confidence than previous generations. Because this entire self-image
is completely shattered instantaneously and so much so that I actually hear stories of people’s parents filling out
their job applications for them. And other things. Right? It’s that bad, right? Then you combine it with the second observation which is technology. We know that when we engage with social media or our cellphones a chemical in our body
called Dopamine, is released. It’s what makes us feel good. Dopamine is the same chemical that is released in our bodies when find
something we’re looking for. Like your keys or when you go on Google. When you hit the goal or win the game. That “YES!” That sense of joy — that’s Dopamine. Well, we know we get a hit of Dopamine when we engage with social media or when our phones go “Buzz”, “Bing”, “Flash” or “Beep”. That’s why, if you’re feeling
a little bit down, you pull out your phone and you send 10 texts to 10 friends. You know, “Hi, hi, hi, hi, hi”. [Laughter] And you hope that someone text you back because when they do it feels good, right? There are other things
that release Dopamine. Alcohol, Nicotine, gambling all release Dopamine. It’s why they feel good
and almost all addictions are Dopamine based addictions. We also know, that almost all alcoholics discovered alcohol
when they were teenagers. You see, when we’re very very young the only approval we need is the approval of our parents. Then, when we go through adolescence we make this transition where we now need the approval of our peers. Very frustrating for our parents. Very important for us. It allows us to acculturate outside our immediate families
into the broader tribe. It is a time of high stress
and high anxiety and we’re supposed to learn
to rely on our friends. Some people, quite by accident discover alcohol and numbing effects of Dopamine. And unfortunately, that connection becomes hardwired. And then for the rest of their lives every time they face significant stress they don’t turn to a person they turn to the bottle. Right? Now, as I said before we know that social media and cellphones release Dopamine. Now, we have age restrictions
on alcohol. We have age restrictions on tobacco and we have age restrictions
on gambling but we have no age restrictions
on social media and cellphones. It’s as if an entire generation who’re going
through adolescence their parents have
thrown open the liquor cabinet and said, “Try the vodka.” “It’ll help you get through
the teenage years.” [Laughter] That’s what social media and cellphones do. So, unfortunately,
for too many people that connection is becoming hardwired and as they grow up they face significant stress in their lives instead of learning to turn to a person, they turn to a device. Where we seek solice in social media Where we’ll check an Instagram post. How many Likes we’re getting. We’ll check and check and check
and check and check. And sometimes our own self-worth comes from how many Followers we have. It can become devastating to us when somebody unfolllows us. Right? The only way that we we stand away from stress, when we face it. In other words, an entire generation is growing up having not practiced or learned coping mechanisms for stress. This is very very serious
for social animals that need each other. Where we haven’t learned those skills. It’s even worse because if you want to
go on a date you don’t have to learn to be like, “Heeeyyyyy.” [Laughter] You just swipe right. [Laughter] You just got a date. You can have 4 dates in an evening. Right? And if you like the person you don’t have to learn to say “no” when you mean “yes”. “Yes” when you mean “no”. You just swipe left. It’s done. in other words the social skills aren’t developing and so there’s an entire generation that’s growing up with lower self confidence going into a workforce having their self-image shattered not knowing necessarily how to deal with all the stress that they’re facing of growing up and starting a career and finding out where you fit and all of that good stuff and instead of turning to a person we’re turning to devices and the results are starting to show up in the statistics we know that suicide is on the rise amongst this generation we know that accidental death due to overdoses is on the rise amongst this generation depression is on the rise amongst this generation universities are suffering an epidemic where they’re dealing with disproportionately high numbers of students than they’ve ever dealt with ever before taking leaves of absence due to depression and then to compound the effect it’s a generation that’s grown up with filters Facebook and Instagram and we curate our own lives and present to the world how we want to be seen and we make ourselves look good we make the weather look better and the sunsets are always more bright in Instagram than they were in real life in other words we’re good at presenting ourselves as we’re not but how we want to be seen and so everybody thinks this generation is strong and confident and all the companies we go work for they think we have it all figured out and we certainly sound I say we I’d only dress like a 16 year old this generation presents itself as having all the answers and yet they don’t and stress runs high and they don’t know how to ask for help it gets worse then you add in the manner in which so many people grew up in this generation within sense of impatience now as I said before you’re often accused of being entitled and it certainly seems that way but I think t’s a miss reading of the tea leaves you’ve grown up in a world of instant gratification you want to buy something you go on Amazon it shows up the next day you want to watch a movie don’t check movie times you just stream it whatever you want to watch it TV shows you don’t wait week to week to you can binge watch the whole weekend and like I said even dating is just a swipe to the right right? everything is instant everything is instant gratification and the problem is too many people have applied that sense of instant gratification to their careers and to the lives and the problem is there ain’t no app for that I’ve here from this generation that too many people struggle to form their words not mine struggle to form deep meaningful relationships many will admit that most of their friendships are superficial many will admit that their friends would cancel on them if something better came along many would admit that they don’t have deep trusting loving relationships with their own friends that’s because it’s a journey I talked to so many smart fantastic ambitious idealistic hard-working kids and they’re right out of college they’re in their entry-level jobs and I’ll ask them how is it going? and they’ll say I think I’m gonna quit and I’m like, why? they say to me I’m not making an impact I’m like you know you’ve been here eight months right? they treat the sense of fulfillment or even love like it’s a scavenger hunt like it’s something you look for my millennial friends they’ve gone through so many jobs they’re either getting fired I mean it was mutual or they’re quitting because they’re not making an impact or they’re not find anything they’re looking for they’re not feeling fulfilled as if it’s a scavenger hunt love a job you find joy from is not something you discover it’s not like I found love here it is I found a job I love that’s not how it works both of those things require hard work you are in love because you work very hard every single day of your life to stay in love you find a job that brings you ultimate joy because you work hard every single day to serve those around you and you maintain that joy it’s not a discovery but the problem is the sense of impatience it’s as if an entire generation is standing at the foot of a mountain they know exactly what they want they can see the summit what they can’t see is the mountain this large a movable object that doesn’t mean you have to do your time that’s not what I’m talking about take a helicopter climb I don’t care but there’s still a mountain life career fulfillment relationships our journeys the problem is this entire generation has an institutionalized sense of impatience and do they have the patience to go on the journey to maintain love to feel fulfilled or do they just quit and on to the next dump and on to the next ghost and on to the next and by the way ghosting means the lack of skill to have a confrontation you date somebody for six months eight months and then just stop replying just delete them from everything now for the person who’s doing the ghosting…oh that’s certainly easier than a confrontation but the person on the receiving end of the ghosting it’s like there’s a death there’s suddenly shun there’s panic they call out their warring they call out their world they think it’s you they think it’s them do you have any idea the destruction that we reap on people by ghosting them and then because there’s the lack of social skills to call out and ask for help they internalize and it makes them feel awful to the point at the worst they will kill themselves slightly one level down they’ll get depressed but the lowest level that we can hope for is they will go through life and I’m not talking about ghosting I’m talking an entire generation that if we don’t fix this we’ll go through life where everything’s just fine my friendships are fine my work is fine you know same old same old nothing’s ever amazing and the scavenger hunt continues and then you go to the fourth observation the most egregious of all of them environment we’re taking a generation that is lower self-esteem we’re taking a generation that has a lack of coping mechanisms to deal with stress we’re dealing with a generation that wants all those things fixed immediately and we’re placing them into work environments that values money more than people do you know that most of the business philosophies most of the business theories that we embrace and see a standard today are not standard their theories left over from the 80s and 90s the concept of shareholders supremacy was a theory proposed in the late 1970s it was popularized in the 80s and 90s the concept of using mass layoffs to balance the books did not exist in the United States prior to the 1980s it did not exist it became popular in the 80s and 90s the 80s and 90s were boom years anyone could make money relative peace a kinder gentler cold War and so all of the business theories that were put forth were very very selfish and all about enriching ourselves and they worked for those times but these times are different these are not peaceful times these are not boom years this globalization on the internet which is now made everything vastly more complicated and those theories do not work anymore worse, they’re having side effects it’s really bad because what we do is we destroy corporate cultures the idea of using mass layoffs can you imagine sending someone home and saying I’m sorry I can no longer provide for our family because the company missed its arbitrary projections this year that’s what we’re doing that’s like a coach prioritizing the needs of the fans over the needs of the players hoping to build a great team it doesn’t work we dismantled things like the Glass-Steagall Act Glass-Steagall was passed after the Great Depression to prevent another Great Depression from happening it was dismantled in the 80s and the 90s in the name of profit ,ok? do you know how many stock market crashes we had between the great depression and the dismantling of Glass-Steagall the answer is zero and since they dismantled Glass-Steagall we had 87, the dot-com crash , 2008 we’ve had three stock market crashes because we’ve moved the safety mechanisms that prevent stock market crashes from happening all in the name of individual advancement and profit and these are the corporate cultures we’ve built corporate cultures that value numbers over people and they are not standard business practices they are new and they are broken and they dangerous and we’re asking a young wonderful ambitious amazing generation that needs us to work in these environments whether we like it or not we have to take responsibility for that bad hand that you’ve been dealt it is up to the companies to create an environment in which you can build your self-confidence it is up to the companies to create an environment in which you can learn coping mechanisms and learn how to build strong close relationships with people with whom you work that you will eventually love and sacrifice to see that they gain it is in these environments that we will learn the patience and the hard work that it takes to find fulfillment in our lives to find a sense of purpose a sense of joy yes it’s all fine and good that my generation and older generations say to you things like well you’re the future leaders we’re the leaders now we’re the ones in control of the corporate environments now and we’re making your lives worse I don’t want you to jump from job to job to job to job you will never find what you’re looking for it’s not a scavenger hunt I don’t want you to go from relationship to relationship what I want you to do is stand up and demand that the places in which you work lead you properly nobody wants to wake up in the morning and be managed we want to wake up in the morning and be led and we have a total leadership crisis in America politics is just the mirror reflection we get the politicians we deserve we’re the divided ones we’re the selfish ones we’re the broken ones we’re the ones who would sooner sacrifice somebody else so that we may gain its us and until we’re willing to do the hard work of repairing the world around us our country our politics our businesses will not fix which leads me to my second point understanding the game we’re playing this game called work or life or love whichever one you want or all of them in game theory there are two kinds of games there are finite games and there are infinite games a finite game is defined as known players, fixed rules and an agreed-upon objective baseball we all agree what the rules are and at the end of nine innings whoever has more runs we declare the winner and the game is over no one ever says wait wait wait if we can just play three more innings I know we can come back and win doesn’t happen right? you have winners and you have losers right? then there’s an infinite game an infinite game is defined as known and unknown players the rules are changeable and the objective is to keep the game and play to perpetuate the game when you pit a finite player versus a finite player the system is stable baseball is stable when you pit an infinite player versus an infinite player the system is also stable the Cold War was stable because there can be no winners and losers it doesn’t exist that’s it not a scenario we want and so you keep the game and play to keep it stable and in an infinite game because there are no winners or losers what happens is players drop out when they run out of the will or the resources to play and then they’re replaced by other players the game perpetuates the players change out problems arise when you pit a finite player versus an infinite player because the finite player is playing to win and the infinite player is playing to stay in the game and the finite player will always get frustrated they will find themselves in quagmire this was the United States in Vietnam we were fighting to win they were fighting for their lives this was the Soviet Union in Afghanistan they were fighting to beat the Mujahideen the Mujahideen would fight for as long as was necessary now let’s look at the game of business the game of business is by its very definition an infinite game it is pre-existed before every single company on this planet ever existed and it will outlast every single company on this planet But if you listen to the words of most companies they don’t know the game they’re in you listen to companies they want to be number one based on what metrics based on what time frames revenues market share square footage number of employees based on a quarter a year five years ten years 50 years I didn’t agree to those standards you can’t suddenly just arbitrarily say we’re number one no one else agreed to the standards it’s nonsense to beat our competition based on what and they study their competition trying to outdo their competition and yet I’ve never heard of a company that’s taken down by competitors they know they’re always taken down by the competitors they don’t know do you think myspace knew that Facebook existed they were worried about Friendster you can’t make strategic decisions from studying your competition you can make tactical decisions from studying your competition but not strategic decisions which when you listen to the way most companies play the game they’re in the wrong game that’s why they get frustrated the great organizations understand that they’re playing to stay in the game Jim Senegal the founder of Costco says Wall Street’s in the business of making the quarter of the year we’re in the business of building company for the next 50 years the understanding of knowing what gain you’re in radically changes the kinds of decisions you make in the way you see the world it is also tremendously confidence-building let me give you a strew story I spoke at a education and education that’s funny I spoke at an education summit for Microsoft I also spoke at an education summit for Apple at the education summit for microsoft i would say that seventy percent of the executives spent about seventy percent of their presentations talking about how to beat apple at the apple education summit a hundred percent of the executives spent a hundred percent of their presentations talking about how to help teachers teach and how to help students learn one is playing this way and one is playing that way one is playing finite and the other one is playing infinite guess which one gets frustrated so at the end of my talk at Microsoft they gave me a gift they gave me the new zune when it was a thing and let me tell you this thing was spectacular it was the most elegant piece of technology I’d ever used the user interface was incredible the design was spectacular I absolutely loved it it was easy to use and it was bright and gorgeous it didn’t work on iTunes which is a different problem so I couldn’t use it but it was amazing and elegant my god it was elegant so I’m sitting in the back of the taxi with a very senior Apple executive sort of employee number 12 kind of guy and you know I like to stir pots so I turned him i said you know Microsoft gave me their new zune and it is so much better than your iPod touch and he turned to me and he said I have no doubt conversation over because the infinite player understands sometimes your head and sometimes you behind sometimes your product is better and sometimes it’s worse the goal isn’t to be the best every day the goal isn’t out to do your competition every day that’s a finite construction if I had said to Microsoft I’ve got the new iPod touch and it’s so much better than your zune they would have said can we see it what does it do react react react react finite players play to be bet to beat the people around them infinite players play to be better than themselves to wake up every single day and say how can we make our company a better version of itself today than it was yesterday how can we create a product this week that’s better than the product we created last week we also have to play the infinite game it’s not about being ranked number one it’s not about having more followers on Twitter than your friends it’s not about outdoing anyone it’s about how to outdo yourself it’s not about selling more books or getting more Ted views than somebody else it’s about how to make sure that the work that you’re producing is better than you work you produced before you are your competition and that is what ensures you stay in the game the longest and that is what ensures you find joy because the joy comes not from comparison but from advancement the problem is we’re human beings and we love to compare we love a ranking oh we love a ranking top 10 list top 100 that oh we love a ranking you know every industry has got its own rankings and we love to be on those rankings even though most of the rankings arbitrary you can pretty much foil most of them you buy your way onto most of them, right but I’m on the list right they did a study A who do all the studies they did a study where they asked people that if they wanted a free four hundred thousand dollar house on a block where all the other houses are a hundred thousand dollars or a free million-dollar house on a block where all the other houses are a 4 million dollars most people took the four hundred thousand dollar house we just love to be better than each other but that is a depressing way to live a life what I urge you to do if you are not a millennial is to have a little empathy for the Millennials around you they were dealt a bad hand and unfortunately we have to help them build their confidence find their patience and break the habit from their technology so that they can learn the social skills they need to leave happy joyful lives if you are a millennial it’s not you and take care of the millennial friends that you have around you because they’re not mad at you and they’re not bad people they were dealt the same bad hand that you were dealt don’t demand that they take care of you take care of them and that’s part of the problem there’s an entire section in the book shop called self-help and there’s no section in the book shop called help others and the way that we fix the problems in the world is not by trying to demand that help people help us how can I lose 10 pounds how can I find love how can I find the job of my dreams that’s what all the books say no …it should be how can I help my friend live a healthy lifestyle how can I help my friend find a lifetime of fulfillment that’s what it’s about it’s about service to others because that’s what it means to be human everything about our make up our biology and our anthropology is designed to get us to look after each other everything about our makeup is designed to get us to take care of each other that’s why an event like this feels better than watching it online because we get to sit next to each other we get to sit with each other it’s nicer for me too it’s much nicer for me to be here with you because we’re social but we all have a responsibility in this tribe if you want to have a happy successful fulfilling confident life you have to commit yourself to take care of the people around you that’s just how it works good


  1. ana isabel García said:

    en este vidwo no hay ni subtitulo en español ni traducido orales. al.español.

    February 8, 2017
  2. Francisco Tosca said:

    Havard School of Business's research would prove his theory WRONG!!

    February 11, 2017
  3. Asyraf Muhammad said:

    I think Simon meant to say that employers should lead the millennials, provide environment with human interaction (support, inspiration) to bring back humanity in these generation. not giving them everything they want (like bean bags, free food and etc.).

    Plus how do you expect a person who blame themselves to help themselves ? Wait until they hit rock bottom and suicide ? Some might not need help, but most of them do. So why not we help each other to make a better place to live, a place where we belong ? (:

    February 12, 2017
  4. Ho Yin Lui said:

    I don't understand why this video only has 280K views. It should be the most viewed video on YouTube; rather than the terrible and gay Justin Bieber's MV

    Well, I guess what Simon said in this video explains has explained

    February 16, 2017
  5. Pete Gomez said:

    A nice reflection @19:00. This needs to be said over and over. We are the mirror's reflection. Change yourself.

    February 22, 2017
  6. Abdelrahman Anas said:

    I want to ask Simon …what he think about people mentioned in the book ''What Do I Do When I Want To Do Everything?: A Revolutionary Programme For Doing Everything That You Love'' , people with multi talents .what should they do ?search for one career or work confusingly everything ?
    plz help …a really need your advice

    March 5, 2017
  7. carlster eway said:

    Great speeche and great camera angles.

    March 6, 2017
  8. Becky G said:

    I love how honest and true, on everything that he says, it makes me put things into perspective and makes me realise what it means to live your life and not to just survive it.

    March 7, 2017
  9. Doran Martell said:

    I belive the title is a reference to Tyrion talking to Varys

    March 8, 2017
  10. Janetmouse said:

    Joseph Gordon Levitt could totally play him in a movie!

    March 8, 2017
  11. PlethoraMusic said:

    "not practicing empathy" that got my like right there…

    March 10, 2017
  12. Ternel Telesforo said:

    Feels like I'm in a Sunday service and I Love it!

    March 11, 2017
  13. Sonia Kiran said:

    Thanks for posting this video which pointed out so many principles which were never explained or never will be explained to us.

    March 13, 2017
  14. Zack Henry said:

    I blame the insistence upon the MBA programs and its requirement to 'lead' companies.

    March 16, 2017
  15. jessicaweymann said:


    March 16, 2017
  16. Troy Gardner said:

    "It's not about outdoing others, it's about how to outdo yourself" +" you ARE your competition" one of the amazing things about this if taken to it's logical conclusion and if it is significant in it's value (not uniqueness) is you become incomparable and that becomes a source of immense security in oneself and in a world of chaos/lostness, and when it does reach others immense fulfillment.

    March 19, 2017
  17. Greg Venezia said:

    machines & computers mostly lead the millenials.

    March 20, 2017
  18. Greg Venezia said:

    there is also a failed education system that rewards you for completing standardized tests that don't test your social abilities or craft, and a lot of other things.

    March 20, 2017
  19. NotTheMaMa said:

    What watch is he wearing?

    March 25, 2017
  20. oregonnich said:

    This talk is inspiring but its lost among this audience. Many take this talk and walk out with a 'can do' spirit but then a day later either forget or never cared to begin with. It takes WORK to get results!!!
    I guess I'm an old 'millennial' but I learned to get out and put in the work, educate yourself about life, find role models, read books of finance and self improvement, stay fit, eat healthier and live a balanced life. Those are things that will make people happy, it's about finding YOUR life and how to expand on it not just living the life you've been told to live and yet stubbornly try to not change.
    When he talks about long term instead of short term thinking, that is exactly what people in their 20's need to do, because if you keep waking up and realizing you're behind, you need to stop looking at the past and start looking to the future of what you need to do to get there. . . . that is the only way. Someday you will get old, and you will wonder what you did when you had the chance to do something about it.

    March 27, 2017
  21. Syed Imran Aquil said:

    The irony here is that you have the knowledge of "Game we're playing" at your fingertips, and you don't have to go somewhere to do some hard work to gain this knowledge. I believe knowledge without hardwork is just knowledge but with hardwork it is wisdom.

    P.S. : Don't like or unlike this comment (I don't want any bursts of dopamine) , If you agree, do share your thoughtful views down below.

    March 30, 2017
  22. Laura Lois said:

    I like his glasses!

    April 2, 2017
  23. Samuel Love said:

    woman in the background getting her dose of dopamine during the talk

    April 3, 2017
  24. Chris harris said:

    how am I'm not just finding out about this guy

    April 4, 2017
  25. Keith Chua said:

    Simon, the generalizations of the millennia you have made is backed by stats or simply your opinion?

    April 8, 2017
  26. Naomi Talking Money said:

    A really great talk! Glass-Steagall was dismantled under Bill Clinton in the late 1990s, but it is true that most banks already thought it was dead publicly. And certainly it played a part in the dot-com and 2008 crisis.

    April 9, 2017
  27. Loppy2345 said:

    I think Sinek is missing the point – millennials are driven by a sense of purpose and not money. There are more millennials starting businesses and changing the world than any other previous generation.

    April 10, 2017
  28. Melissa Russell said:

    Hallelujah! Spot On!

    April 13, 2017
  29. Ross Olinger said:

    This dudes a prodigy he said everything I wanted to say but didn't know how to actually say it. Completely brilliant. I was born in 1994. All my friends are graduating, I only went for 2 years, but I can see th looks in their faces the feeling that something has hit the fan. Man, that's tricky. I should show everyone simons work because it's really true

    April 18, 2017
  30. Playfulcook said:

    The poor lady in the corner was standing there for the entire presentation and not one volunteered to offer her a seat :(.

    April 22, 2017
  31. Jerkster said:

    telling lazy idiots its not their fault is how you sell books and get paid to talk

    April 22, 2017
  32. Chamikara Jayakody said:

    Thanks you Simon. It was a wonderful.
    "Your are your competition"

    April 23, 2017
  33. 王菲菲菲 said:

    I addict to him

    May 1, 2017
  34. Emily Phoon said:

    Factual error in the lecture: "Glass Steagall was dismantled in the 80s and the 90s".
    Truth: Glass Steagall was dismantled in 1999 when Bill Clinton was president of U.S.. Hence, the 1987 crash happened before the Glass Steagall was dismantled. More info here:

    May 5, 2017
  35. Bongi Mbuli said:

    Why can not talk get us people as Sinek into politics and business leaderships I am sure this world will be a better place

    May 5, 2017
  36. Allen Liu said:

    full of bs

    May 5, 2017
  37. Bob Kuusela said:

    He's got a great body.

    May 6, 2017
  38. Enrico Becker said:

    Finite and Infinite Players 23:20 ;p

    May 8, 2017
  39. Matthew Etter said:

    I didn't watch to the end but everything I heard was well rehearsed and similar to his other videos on the topic, almost verbatim. I assume this ends the same.

    What I have an issue with is that he's giving them a scapegoat and allowing them to be victims. If his theories are even the true root cause.

    If he wanted to make a real difference in the world he'd pair this with a motivation talk and tips on working across generational gaps.

    I was burn in 85. What he says seems accurate but it comes down to choices on what you do about it.

    This is a comment section so I commented. Feel free to have your opinion.

    May 10, 2017
  40. james pruitt said:

    we need more people like him. he has help me grow me business for better

    May 13, 2017
  41. Ernesto Berger said:

    Up to the companies? This guy has never lead anybody. One thing is to lead properly a team of talented players, quite another is to teach to the players the fundamentals from the scratch and hope they will develop the character, attitudes and discipline of a champion.

    May 17, 2017
  42. jessica vasquez said:

    Absolutely right, and leadership ties right into serving others. It's never about you, it's about your people.

    May 23, 2017
  43. Robin Vencel said:

    The only way to help others is to help yourself first. In the case of a plane emergency, you are told to put the oxygen mask on yourself as you cannot help anyone if you pass out. That's why there's self help books, not help others books. You'll find that as soon as you help yourself you will want to help others.

    May 24, 2017
  44. Lucys Training Channel said:

    I know I did a good job for my millennial sons. When I grew up, adults were in denial about bullying in school. I was just a number in a classroom of 36 students with one teacher. Corporal punishment was accepted. I was never encouraged to develop my creativity. My sons may have an inflated sense of confidence. But, at least they have it.

    May 24, 2017
  45. Sean Gillham said:


    June 1, 2017
  46. גל חנוכייב said:

    Wow… Just wow!
    What a great speaker and thinker!
    He can help save this world.

    June 1, 2017
  47. Brad Williams said:

    This is amazing. A lot of what he said hits home big time. Needs to be said though and I have not thought about things this way before previous to this talk.

    June 2, 2017
  48. Neha Guinesh said:

    wise man💙

    June 11, 2017
  49. Fred Behrens said:

    I forwarded this video to my 19 year old Daughter Arianna and that is what she texted me: I watched the video about millennials and it was refreshing to hear points that support that we're not all egotistical assholes because of technology but that it's because we've been told we can do anything since we were younger, and we figure out that in the real world we're not made to feel special, and all we have is ourselves to be happy, and so many people don't know how to find happiness within themselves so so many are depressed. We wont "achieve" happiness from this end goal wayyy in the future, we have to find things that make us happy everyday, and the most fulfilling habits are the healthy ones that don't involve other substances for a short term gain or to numb your emotions, its the habits that help other people, when you connect with the right people, and nourishing our passions that make us happy

    June 15, 2017
  50. Scott Dunavent said:


    June 23, 2017
  51. ZeusKnocksYouOut said:

    Its strange for me. As a millennial who never cared about my comparison to others or social media followers and all of that, but grew up witnessing the shift from meaningful friendships and relationships to not meaningful ones, it was very confusing to me why people my age all around me don't want to talk about themselves, their lives, how they feel or any of that when that is all I want to do. I love hearing about the people around me and doing what I can for them but everyone around me doesn't seem to want to get to really know each other. It's sad because I love deep philosophical talks and no one wants to talk about humanity and shit =/

    June 26, 2017
  52. god only knows said:

    his entire basis for his talk is solely focused on the premise that you get what you deserve based on your talent and effort. and all the rest who dont work hard and have little talent should expect nothing in the way of wage or career growth just because they beleave they should. but this may be correct but today most people who are talented and work hard and have sacrificed deeply to focus on work aren't garenteed any promotion or recognition for such over those who don't work as hard. this premise predicts cause and effect. which is untrue. your more likly to be promoted for being inept at your job then promoted for it. as at least promoting you increases work out put where as promoting a good worker forces a production slow down within the company. i understand what his story is saying but the social contract has long been broken. your more likly to get career growth dependent on how much you can be exploited or on who you know or what school your parents could effort then on your effort or talent alone.

    June 28, 2017
  53. Alex Taylor said:

    amazing talk !

    June 30, 2017
  54. 1.1M Views said:

    What if politicians spoke like this?

    July 2, 2017

    this guy is changing the that

    July 12, 2017
  56. rocksta71 said:

    LOVE YOU Simon…. have been listening to you since your 1st talk… Start With Why….. thanks for sharing

    July 23, 2017
  57. Sameer Khedkar said:

    The way he explained forth this subject… WoW!!

    August 1, 2017
  58. John Lo said:

    Glass–Steagall was still in effect in '87…despite his impressive rhetoric- assumptions asserted as facts is not characteristic of the allegorious orator. Say it straight Simon

    August 2, 2017
  59. Viridian said:

    Don't forget your wife will most likely divorce you, it's statistically practically inevitable. 5 of my last 6 jobs either got away with breaking laws, some of which hurt me directly, or they stole from me, and lied on conditions previously agreed to, all the while, I always fulfilled my responsibility's, And the boomer generation that where my bosses would not fulfilled theirs, not arbitrary rules, RULES THEY AGREED TO. At least in my area it appears to be systematic and they are run by greed. They have no heart, and yes you can't let your heart dictate all your actions you'll soon be bankrupt. But they have none and their only goal is profit for them at the expense of all else, your honor, your word, consequences be dammed. Forget what they did to manufacturing in America they all sold out their workers, so they could get richer but in the processes, CRIPPLED the American lifestyle, dream, and in the long run have drastically hurt the country, so much so that it has come around and bit them, they took a mutually beneficial situation and turned it parasitic and now the host is severely hurt, and they can no longer extract what they used to without more practically slave labor from a Chinese totalitarian regime, and undercutting their workers wages and benefits, and thus meaning people then have less and save less TO BUY THEIR THINGS. But no to top managers always get their riches no matter how others below them suffer.

    August 16, 2017
  60. Susan Oyoque said:

    I can hear him speak for hours. So much knowledge in every sentence.

    August 29, 2017
  61. Louis Pageau said:

    'We know..', who is he referring to?

    September 1, 2017
  62. Ananya Barat said:

    One amazing talk !

    September 5, 2017
  63. Tashi Dolkar Samdrupling said:

    Wow thank you thank you thank you for motivation. It's really true I love it

    September 5, 2017
  64. Ben Oak Film said:

    Very good observation of the millenniums.

    September 14, 2017
  65. Denise Carbuccia said:

    exactly exactly omg awesome work here and message given out love it!

    September 16, 2017
  66. Denise Carbuccia said:

    and no age restriction on food…hence food addiction

    September 16, 2017
  67. Denise Carbuccia said:

    ty so much simon….just wrapped up my depression in a nutshell. so gonna show this to my therapist. this explains my whole life…i don't feel so alone anymore

    September 16, 2017
  68. Denise Carbuccia said:

    man this speech has me in tears…found my new role model

    September 16, 2017
  69. B Adventures Vlogs said:

    Really true and great tools to use.

    September 20, 2017
  70. Graham Kilfoyl said:

    The fact that I get to watch this for free is amazing.

    September 23, 2017
  71. Visiqz, Same Thing But Different. said:

    100% president talk… we need REAL leaders for the planet EARTH . she & every thing on it, deserves that .

    October 1, 2017
  72. Erwin T said:

    0:25 great concept. Don't focus on the competition. But bad example. Apple spent big campaign budgets publicly comparing to the competition (like Microsoft):
    And huge sums of money on patent cases trying to ban the sale of product from their competitors (Nokia, Samsung, etc).

    October 19, 2017
  73. Dirksón! Photography said:

    excellent talk! Thanks!

    November 1, 2017
  74. Bao Vuong said:

    The camera work on this is just lazy…

    November 5, 2017
  75. Jason Earnest said:

    The biggest thing this world needs to figure out is it needs Jesus because without him nothing's ever gonna get fixed no matter what we do. If humans do it without God it's going to break. People can find everyway around problems but when people realize you need God you'll never fix the problem. We were created too have a relationship with him. Bibles says seek ye the kingdom of heaven and all its righteousness and all other things will follow. Your best works are as of filthy rages to God. Apart from him you are nothing. God is the vine you are the branches you reside in him and him in you that's how you change the world not by trying to fix something that'll stay broken to no how it's dealt with. You connect to the resource not hunt more resources or other ways. Talk is exactly that unless it has the anointing of God in it. When people begin to humble themselves to pray and turn from their wicked ways then and only will God heart your cries heal their lands. We're still to busy attempting to fix ourselves and listen to garbage like this that's not even backed by scripture so that tells me he's wasting his breath. In the last days of at all possible even the most elite will be decieved. People are being decieved by not educating themselves in the correct knowledge.

    November 6, 2017
  76. life said:

    Someone should give the lady a chair.

    November 7, 2017
  77. Monica Alicia Colunga said:

    Very good.

    November 12, 2017
  78. Thuong Nguyen said:

    Is there any ways I can find his speech schedule ? I would like to see him in person and listen to his speeches. I am from Michigan.

    November 13, 2017
  79. kenken3000 said:

    Simon, when are you going to lead the most powerful nation in the world?

    November 20, 2017
  80. MrHiro567 said:

    The windows behind him are real?

    January 13, 2018
  81. BearWolf21 said:

    Simon: I really heard you that time. Some of your best. I bought your book because I am a fan.

    February 25, 2018
  82. Sophia Bogard said:

    Baby Boomers and early Gen X created a generation as selfish and entitled as they were. But the millennials did not have the luxuries they had, like job security, cheap education, affordable housing and a stable economy. Baby Boomers spent so much time taking they left nothing for other generations. They changed the system to benefit the wealthy and encourages accumulating and taking from others. Should we be surprised millennials are unable to function in this environment of greed and hate?

    March 5, 2018
  83. Sophia Bogard said:

    It is interesting how so many people would buy an inferior product like Apple out of brand loyalty without Apple having to do anything to earn it, besides appearing to be a status symbol.

    March 5, 2018
  84. Ica Prima Purba said:

    I know that this comment is not related to the topic of the video, but boy I got distracted by his charisma and caught myself having to click to replay what he said. I mean, Simon Sinek is freaking hot!
    Brainy's the new sexy.

    April 22, 2018
  85. Zsolt Kertész said:

    The speech of the century!!! I mean seriously! I've seen his talk earlier and this is the best version so far. It's a must see! Btw I'm a millennial. 🙂

    May 9, 2018
  86. Linda Mullin said:

    he's so handsome and smart and i m a mom w a 15 yr old and 20 yr id love them to watch this too

    June 26, 2018

    Do softdrinks release dopamine?

    June 27, 2018
  88. David Liew said:

    It's truly inspiring, especially the finite and the infinite theory

    July 16, 2018
  89. Rodolfo Bergner said:

    feeling every word of this…. people don t connect anymore.. i find myself lonely and very depressed.

    July 22, 2018
  90. Rodolfo Bergner said:

    the worst is when you are a millenial but you don t fit in this generation. you find no sense on instant gratification etc etc.. and those who fit in this superficial social life are making it the way to live for everyone… thats why we get so isolated.

    July 22, 2018
  91. Chase said:

    Rule 4: "Compare yourself with who you were yesterday, not with who someone else is today"
    – Jordan Peterson 25:40

    August 31, 2018
  92. MrHiro567 said:

    I need the donuts and coffee first

    November 1, 2018
  93. Anil Palan said:

    I think what a lot of people are missing about Simon and about what he says is the fact that different people have different roles in bringing about change. You can't give the same advice to different people. Advice is always contextual. Simon (to his non-credit) either doesn't see this or sees this and picks one context. The context from which he is speaking is partly to employers and society at large, and only minutely towards the individual. B it he does understand the responsibility that the individual must have, he just doesn't streets it enough. Someone like Jordan B Peterson endlessly stresses the role of individual responsibility but doesn't talk about large scale societal change. So it's all about context.

    November 8, 2018
  94. Psylex Light said:

    Altough Life is an impossible game…

    December 22, 2018
  95. jo-jo volkswagen said:

    Because the hair is blocking your eye side…I am serious

    January 12, 2019
  96. jo-jo volkswagen said:

    Blocking the mountains

    January 12, 2019
  97. Xavier Medina said:

    Understanding the game we're playing: min 19:32

    February 14, 2019
  98. Radha Krishna Ramagiri said:

    You are great Simon. You are Great.

    April 9, 2019
  99. mark grant said:

    Brilliant guy ! Amazing! I completely agree 100% ..hope and pray that your realistic perspective can make an impact to raise awareness.

    June 21, 2019
  100. Normiäijä said:

    I have been searching for my passion for a years now more or less desperately.
    Is it Technology, is it food industry, is it sports. Yeah I like those.

    But with this video I somehow realized what my true passion is:

    Helping and serving others, that's where my true joy comes from.

    July 26, 2019

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