Maersk Line: Using the Internet of Things, Data, and Analytics to Change Their Culture and Strengthe



transporting 15% of the world's GDP century-old Maersk Line is voyage 'uncle steam ahead towards digitization using the Internet of Things data and analytics to change its culture and strengthen the global supply chain so we're a company that has a very large cost base we have some vessels that let me fuel and they themselves are not cheap so we have a lot of money invested too that is tied up in our assets and so analytics really plays a large part in trying to reduce the cost associated with operating our vessels in our network and our equipment and so yes we have a on top of having a very complex business model we also have a fortunately a lot of low-hanging fruits and opportunities to really try value through analytics that complex business model includes over 600 vessels and millions of containers traveling to nearly 350 ports in 121 countries 365 days a year marcelin actually operates a global network of two types of assets we are both the ships and we have the containers and while the containers at least the refrigerated ones run into roughly a quarter of a million and there there are equipped with sensors those refrigerated containers or reefers actually date back to 1936 for Maersk but now decades later they are modernized and outfitted with sensors giving Maersk the ability to monitor the location the temperature of the cargo and opportunities for critical maintenance we have to invest that we have to inspect and investigate containers at the end of each journey especially the refrigerated ones so we use we use the cents a day that's actually evaluate how should we approach each of those tasks a bit like a patient going to the doctor but you can know what the symptoms are before they turn up spending more than 1 billion dollars a year moving empty containers back and forth Maersk Line is using data and analytics to automate and optimize where empty containers go next when we have to relocate all our empty containers and the historic model has been that you have Depot's around the world and in each of those Depot's they actually themselves individually assess what's my need for for empties right now to have available customers and that model can be made more efficient so what we're building from the analytic side is actually a whole automated process for them that does that job it assesses how much they need and it also automatically make sure that those containers are routed to them so that they have that stock that is required without going too far Mayers is digitizing global assets for the future in fuel economy voyage optimization reefer containers and empty container optimization it's a journey requiring a strong commitment and culture to data driven principles the culture is it's very strong in us and we have a culture that encompasses a couple of core values I think the most apparent ones in our everyday work is humbleness and uprightness so it's about actually always being open to other's ideas and to listen partly and partly to always say what you mean and mean what you say and actually be very forthright in sharing your views and then committing to to whatever is decided and I think both those values lend themselves really well to the analytics journey because it's all about actually embracing new ideas and actually listening and letting yourself be convinced by objective fact and then helping others to actually deliver that value afterwards looking to the future Maersk wants to give the analytics and data to their customers giving them more insights and control over their supply chain while creating new revenue streams I think for us the next stage is then to commercialize it is to actually take all that sensor data and make it available both from a transparency point of you to customers but also for actions because you can probably imagine that if a customer had the ability to change the air pressure or the humidity or the temperature or the o2 co2 distribution within the container they can actually engage with their goods while they're in transit and that completely changes the value propositions of the Maersk Line using the Internet of Things data and analytics to change their culture and strengthen the global supply chain you

6 Comments

  1. prasad koranne said:

    IOT….is everywhere now.

    June 26, 2019
    Reply
  2. Brian Lockwood said:

    Did anyone else notice that Maersk values are a common principle of the Nordic region? Being humble and direct in your feedback is what everyone in Denmark does. … but I'd argue the directness of Germans is far more efficient.

    June 26, 2019
    Reply
  3. Prajapati Prakash said:

    hiii….sir i am prakash prajapati i find a job in that line i complete the g.p.rating coures

    June 26, 2019
    Reply
  4. MK- HAMMER said:

    Less propaganda; more fact. A virus stopped their global operation for 2 weeks

    June 26, 2019
    Reply
  5. M/s Rabia Health care center and M/s ICT computer training center said:

    I seen this.

    June 26, 2019
    Reply
  6. alfense60 said:

    They are also in trade finance

    June 26, 2019
    Reply

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