"Legalization Edible Regulations Finalizing" Namaste Technologies Meni Morim and Darren Gill



the Todd Shapiro show on Canada talks Sirius XM 167 alright this is exciting man my friends from anam estate technologies we do weekly chats with our friend Darren Gill hey Darren how are you good good and joining us today and this is a quite nice that in terms EEO of namaste technologies my name or you don't know I'm saying your name right many many many many ok you know that I'm so sorry about that many my apologies how you doing man I'm doing great very excited to be on the live radio show finally I've been very jealous and you know in turn CEO you're welcome anytime [Laughter] where we're about to you both cause so many I'm so sorry I you know I've worked with a guy I have another client I work with man a 24 karat gold Julia have you heard of this company I summon a and it's also publicly traded stock as you guys are now I'm estate and it's just under the ticker symbol and but they are any so I think that's why that that was in that sort of what comes out for me man a which means actually money in in Arabic many your money so how are things going over nameste technologies gents I think it's been a great great few weeks we've been you know trying to work through some of these changes with the edible regulations finally starting to stabilize so Health Canada this last week announced what seeming like is going to be the final rules so a couple interesting updates around that since we've chatted about it a few times is the regulations will still come into effect October 17th which is kind of what we've all been hoping for and working towards but it looks like now in order to fill up the distribution channel yeah product into the government and ultimately onto store shelves there they're forecasting on mid December timeframe so it nothing else it buys us some some more time to you know ensure that things are ready to go and many is you know we often hear the word sort of AI in artificial intelligence and stuff and and how does AI and cannabis come together that's actually connects really well to to the example that there is escape in regard to a table we can we can use that to clarify how that comes into play and and I'll use a parallel to try and explain this essentially what what AI artificial intelligence tries to do is to mimic human intelligence which is currently one of the things that brick-and-mortar has an advantage on versus ecommerce so so let's use let's use a parallel to clarify that let's think that you go into a physical store and you're looking for a pair of running shoes you you go to the salesperson or a salesperson comes to you and says hey how can I help you hey I'm looking for a pair of running shoes the salesperson asks you what size are you what's your favorite color what's your budget is there a specific style of running as you would like to run barefoot or or have more cushioning and you provide all that information that salesperson then goes to the back room or to one of the aisle and they come back with a pair of shoes now if they come back with a pair of yellow shoes that are completely off of what you requested they're over your budget they're barefoot and you wanted cushioning and it's completely wrong you'd be taken back and say what's wrong with you why are you showing me these shoes right because you expect the human to be able to understand what you're asking for and give you a personalized recommendation that's fits your need I apologize for laughing many of us i-i think of the amount of times i go through Tim Hortons drive-thru and I order like an egg rappin and ask for no bacon and and there's like extra bacon on its I don't I've learned not to rely on it's very much well I believe er that that drivers are designed to kind of trick you something's always wrong because they know you're away yeah I think it's part of the perks of the job we're gonna we're going to play with these people Pastor Dave I like keeping score inside I love it how many do we get to that sorted truck so I would imagine a I helped solve some of this though it essentially replicates the positive personalized experience that you have in a physical store with the human online and I'll explain the the parallel in the same way that you explain what you want to that sales person and that sales person brings you the the barefoot running like is in your budget when you go to an e-commerce store and we already know from previous interactions whether it's on our store if it's on an on an affiliate side and we know that for example you're looking for edibles versus flower oil when you come to the home page or even when you go and look at a specific product there is no reason for us to show you flower if you're interested in edible just get our head around this the Amazon homepage is 70% personalized Wow we have amazon.com and we're all logged in it would look completely different for the three of us based on our previous interaction with that site and that is how Amazon sets the bar for e-commerce shopping and we leverage the same or similar capabilities within our e-commerce platform to be able to personalize that experience and how it connects to edibles has to do with the SKU variance or the number of products that we have the larger the number of products if you have a or the discoverability becomes more difficult and that is where artificial intelligence comes into play we use algorithmic intelligence to mimic the same human process of understanding what the customer need and showing them the relevant product to them so you know Todd Yossi flower then we'll see oils and I will see chocolate because that's what I like and we'll continue fueling that profiling based on behavior so we all live a busy life and we don't have time and we need to see everybody's used to getting what they want right now and that is another level of service that we offer through our platforms using AI so hopefully that that makes them a little bit of sense in regards to the value they know makes a lot of sense many and namaste technologies obviously you know tech company first and you know like being able to help predict sort of the product that people want second what about education can can I help with education in terms you know cannabis still a very new product obviously just not even a year yet of it being legalized and people really still try and understand it can you can you can it help spot a a new consumer and someone that might need because education is really what we all really want to be focused on here and and I know your company is very great at doing so today I help with that too absolutely it's in the same in almost the same way right information retrieval by pulling data from a library of articles or a knowledgebase of cannabis can be very time consuming so you might go into a place where there's a vast amount of education regarding cannabis but how do you distinguish on whether or not I'm a beginner and Novus user from an expert I'm looking at gallic edible oils concentrate flower etc and I am I looking at to understand what PhD receiving is etc all these things are unknown so again when if you would come to an expert or a bun tender in this respect and asking questions they will be able to answer your questions very accurately so again in the same way when you come to a knowledge base of educational content we are able to leverage the same personalized algorithm to serve you with educational content that matches your name if it's beginner or advanced if it's related to a specific category etc so it's actually the exact same concept and that's an excellent question and and what's wild about the space really and you know there aren't you know I know a lot of people who are still very new to it is is the amount of information that is that really still needs to be put out there and so it's nice to be able to help I would imagine a new consumer or sort of a new you know rookie cannabis user because we're we're it's it's such a new industry and yes there is a stigma on it for so long and that stigma slowly is ending that it's nice to be able to provide an opportunity for for how some guidance I would imagine through nameste technologies and many touched on there was also as part of our education when folks come and they're looking for a specific product especially for a first-timer you know a lot of us talk about symptom based treatment so you know what are the symptoms that I have that I'm trying to treat what are the the effects that I want to avoid and ultimately you know when you come to a website like ours where we've got you know multiple multiple different variants of a product what's the right product for me and that's where we're a platform that you know many has been a critical part of developing called a fee which is an app that allows you to do stranger going I actually comes in so you can download this app onto your phone go through and say I would like something to help me with my anxiety but I don't want to feel sleepy or any of the other side effects and it can actually start to recommend strains based on that and then it collects your user feedback to help power more of the AI data and what's funny about it is is you know people I'm sure in your industry don't love the comparison necessarily of kind of cannabis and alcohol but you know there is there is sort of a learning curve in alcohol most alcohol drinkers will tell you this like you know you had your first bad experience at 22 on peach schnapps so you ruled that out to ever have peach schnapps again you nose too sugary too big of a hangover but you know for some reason I I did well with the Crown Royal that seemed to bode well better than than a vodka for me and like I almost wish because there's never been anything like that for alcohol and you know the way and that's what I love about the cannabis face emerging and and let's be honest government regulation ensuring that people are educated about this that that it's it's sort of a shame that there was sort of a whole other industry that there are reactions that people have to different types of you know even a wheat beer over a non wheat beer or something that that like weren't ever talked about and and that's the you know to me that's kind of neat being on the pioneering side of this industry which nameste technologies are it's nice dad to give back to people that way definitely I think it's a critical part of acting social responsibility as well you know this is a product that's become deregulated we've brought it into the mainstream market and I think as as good corporate citizens which you know you look at a lot of LPS are trying to do this is to make sure that the user has as much information as possible that they are educated and this is where again you know at the age of 20 when you drank that peach schnapps had you had a tool like a P where you could go in and say actually a hundred people have done this and all of them have said it's a bad idea one of those for sure and that's well that's really good to know that how often you know many a.m. you and your entire team and the tech team sort are always updating the tech side of namaste technologies I mean is that an arduous continued process well now we can start geeking out about that listen because I think they won't be happy with me but but we always look at continuous delivery and we have release timelines week so we update new version minor versions of the software on every one of our product around once a week and if there's anything that needs to happen more frequently then we have a continuous delivery system that allows us to do that the main principle that we operate based on is the agile approach and that means how do we break down our software to the smallest incremental value that we can possibly build and deliver to our customers so instead of working for six months and then releasing one giant piece of software we continue we release new features that are smaller and deliver value to customers while we completely working on the rest so we we are committed to delivering value to software releases as frequently as we as we can without that different stability of the product is this something within your tech development on a biz side that you know other business might come and go hey namaste technologies I know you're in you know X space but you know we could really use your tech in you know this space too how can we work together is that like all those conversations that might ever be had on a on a business side you know away from kind of the cannabis industry comes up to be honest that if we had certain discussions around specific parts of our software stack that are really relatively generic it happens they're slightly more often on the on the purpose-built stuff for cannabis but but at this stage we're not looking to license any of our proprietary software in the long term you know who knows right the AWS came Amazon Web Services that came to be out of a necessity at Amazon they built all those tools for their internal use and then at some point they decided to create an independent business units based on that software and that was one of the biggest business units in Amazon so I'm not they're disqualifying any of these things in regards to the long term future but right now we're very very focused on leveraging technology to accelerate non-official and and how sort of focus is the company on I would imagine very very much so not to answer the question before I ask it but on sort of security and data breaches and things like this that we we know that that is in the news that people sort of fear now of course this is something that is that is always very very important to us unless we look at GDP our for example that's something that that we're very closely familiar with and everything that is done within the company starts with security by design and making sure that we only collect the information that we require it's well mapped and controlled so it's something that is very very important Trust is it ever tough having a big brain you know just dealing with regular people many why are you you know so so brilliant and and half-robot and and yet I'm just you know trying to figure out how to how to you know set my alarm clock here the information of you know being closer on the tech side makes it me or anybody else smarter or or less smart than anyone else I think they're you know it's just a perception of that there are a lot of people in the organization that they're not technical and are by far smarter than me it's a wonderful another strength and another asset of you know the company as a whole and team and and and everyone working together obviously creates a great company which which you're doing over there at namaste technologies and I just you know but I think of it from a non Darrin I know you have two small children many do you have do have small kids so we're all sort of in the same boat here and like you're not you know I start to think into my wife and I have these chats and and I wonder if you would agree like I think that it would be almost more important for my little child who's three-and-a-half now the you know as opposed to learning maybe other languages to actually like learn coding and learn this tech stuff because this is a language that that a is worldly and be clearly not going away is changing the world if I if I quote the andreessen horowitz moto is that you know software is eating the world there is there are very few revolutions in our lifetime that we clean early the Industrial Revolution except but where we're at cannabis is one the other ones but the one thing that the definitely agency has changed every single industry today has been technology and it's been able to change the world in a very positive way the most let's let's take that one of the most basic concepts is enabling people to break out of the poverty circle by learning a skill that is needed locally there is negative unemployment of software engineers and that enables the the growth of the industry in in developing country and in the Far East and Africa and I think that it's doing it is creating a net positive impact on the world so I absolutely am biased on this point from every possible way I don't think we should force people to learn how to code if it's not their natural inclination some people are are doesn't have that don't have the natural inclination to code so we shouldn't force them but if it's something that that are our children I would definitely support it very very well said and I you know the great thing is and you know you're a big part of that your company is also like just job creation continued job creation right which is both spaces I think is really under talked about from the technology side to everything in the cannabis side but you're really offering you know tens of thousands of people across in Canada and in America uh you know great great jobs at a time where people worry about you know jobs exactly and especially around AI you know people are saying oh no the machines are gonna take our work that's that's never the case right the only thing that is going to happen is that we'll have certain professions with certain jobs that will be less relevant when AI is more prominent and those people that would either otherwise go to these specific jobs will go and do something else or even work on a list would replace these things there is a constant movement of talent between jobs and industries ai is not going to eliminate Pacifica's oedema eliminate the need for human ever I'd love to hear that and and the more I've learnt about AI and and sort of gone away from kind of the conspiracy side of things which you were you know I think you were mentioning is oh they're gonna be able to do every job now we're always gonna need people to program and create the III and I mean do you like that now we're getting real deep here you know I'm starting to feel like we're you know one of these like late-night conspiracy shows or you know everyone is smoking it's not a we did stuff but do you do you like I mean this is crazy we only got five minutes here but I might as well ask it's top of mind many of you don't mind like like do you think computers will ever be able to think for themselves that's looking into the future look at the current if we look at the current capability that we have it is very unlikely and I'll explain why the way that machine learning works today it requires data and training it cannot learn for itself you have to teach it for example the concept of reinforcement learning right or other models of machine learning a human must provide the machine with both the method of learning and the training data okay so I'll give me a very simple example of you you know the self-driving cars right they use computer vision you need to teach the computer what things are so let's make it very simple if you want to teach a computer to identify a cat you need to provide the computer with thousands of photos of a cat and tell the computer this is a cat this is a cow this a thousand times think of it as a small child but you're teaching them only then would they be able to identify a cat or any other animal that will be able to tell you cat lost cat we haven't reached the stage where computers have the capability of training or building the training models in hell and providing themselves with clean training data so that is not something which we currently can do if that will happen in the future later be very interesting but today we don't have that disability interesting so the automated car one day is like you know that is a cat I don't like cats I'm gonna not break here that type of thing well it won't get to that point well that's scary let's hope we don't get those programmers unless you're you for some reason someone listening hates cats but you know I don't wanna encourage any certain animals abuse whatsoever at all so you know we're just trying to make light of a situation I love these chats many I would I would love to add air now you're still there too right there you know I'm sort of I'm like a I'm a geek inquisitive guy you know and he uses that word geeking out so I feel comfortable saying it but I'm so intrigued by technology you know where it's going in the future ai and it's so neat to to watch like you know you think I you know I look at what nameste Technologies is doing here you're dealing with literally like a plant from you know prehistoric times that is now you know being accepted and in present ones with technology that has continued to you know grow in the future and it all grows together it's it's fascinating to learn from both you and I do appreciate everything you're doing at non-state technologies and sharing this information with us our pleasure thank you very much for having us thank you so much that too many interns CEO at namaste technologies and Darren Gill and many more thank you so much the two of you I can't wait to catch up with the again now hopefully next week thank you cheers everyone have a great evening they seized the pod Shapiro show on Canada talks Sirius XM 167

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