Is Apple Still Innovative?



Hey guys, it’s Greg with Apple Explained. And in this video we’re going to discuss
whether or not Apple is still an innovative company. Because when Tim Cook replaced Steve Jobs
as CEO of Apple in 2011, many thought that the company was doomed to failure since Cook
didn’t appear to be much of a tech visionary. And over the years, the criticism that Apple
is no longer innovative has clearly been taken to heart by some executives. “Can’t innovate anymore my ass.” So has Apple become less innovative? Well, we’re going to answer that question
by going over some of the biggest products that have been released under Cook’s leadership,
and decide whether or not those products were truly innovative. Now this video topic was the second place
winner of last week’s voting poll, and if you didn’t get to vote, make sure you’re
subscribed. That way the voting polls will show up right
in your mobile activity feed and you can let me know which video you’d like to see next. So if we’re going to decide whether or not
today’s Apple products are innovative, we need to begin by establishing what innovation
even is, what it looks like. Now according to the dictionary, the word
innovate means to make changes in something established, especially by introducing new
methods, ideas, or products. But I kind’ve have a problem with this definition. Because making changes to a product for the
sake of it doesn’t necessarily mean that product is any better than before. And if no measurable improvements have been
made, I don’t think the changes can be considered innovative. So we have to make the distinction between
innovation and invention. With innovation bringing about significant
improvements, and invention bringing about something new simply for the sake of newness. So how has Apple been innovative in the past
under Jobs? Well one of the earliest examples was the
Apple II in 1977. It was the first modern computer marketed
to the everyday consumer that could be purchased preassembled. Requiring very little technical knowledge. And the Apple II can absolutely be considered
innovative since it took a new approach to existing technology that made it accessible
to the masses. Another example of innovation under Jobs came
in 1984 with the Macintosh. It introduced features like the mouse and
graphical user interface that truly changed the way computers were used, and put them
within reach of even more people. But probably the most innovative product Jobs
introduced was the iPhone. It marked a huge leap forward for smartphones,
featuring a large multi-touch glass display that did away with the traditional plastic
keyboard and control buttons. Now I want to point out that innovative products
are the first to be copied by their competition. Because there’s a general consensus that
the truly innovative product has features that are objectively superior. That’s why they say imitation is the sincerest
form of flattery. And this kind of thing has been happening
to Apple products for years. The Apple II influenced IBMs products, the
Macintosh influenced not only hardware manufacturers but software companies like Microsoft who
got the idea for Windows after seeing the Mac operating system. And it’s undoubtedly clear that the iPhone
influenced every single smartphone that was made after its release in 2007. So that’s how we identify an innovative
product with meaningful features, rather than an inventive product with arbitrary features. So we’ve looked back at some of the innovative
products released by Steve Jobs, but what about the major products released under Tim
Cook? Well the Apple Watch is probably the most
important device Cook has introduced. It marked Apple’s entrance into a completely
new product category, smartwatches, but can it be considered an innovative product? Well, it did introduce some incredible features
like the digital crown that allowed for precise scrolling and zooming without your fingers
blocking the display. Not to mention it also served as a home button. And the Apple Watch could also tell the difference
between a tap and a press, a capability that was completely new to smartwatches, and also
very useful for accessing extra controls. And then there was the Haptic Engine that
would tap your wrist when you received an alert or notification, and the taps were distinguishable
from one another depending on the function. So when you used the Apple Watch and experienced
all of these features in action, it was clearly much easier and enjoyable to use than smartwatches
before it. And this isn’t even considering how Apple
made their Watch much more visually appealing and customizable than their competition. I mean, there are literally millions of ways
to wear an Apple Watch when considering all the possible strap and watch face combinations. Something that had never been accomplished
before in the industry. And I think all of these improvements can
absolutely be considered innovations that made the Apple Watch a huge commercial success
and helped it become the number one watch in the world, outselling the entire Swiss
watch industry in the fourth quarter of 2017. But that was only the beginning. Because the following year in 2016 Apple introduced
probably the most innovative product since Tim Cook became CEO. And that was the AirPods. A product that was initially ridiculed for
its seemingly high price, although they were actually priced less than most "true wireless"
earbuds on the market. And they went on to sell extremely well, surpassing
almost every tech analysts prediction. Even Apple had trouble keeping AirPods in
stock for several months after its release since the demand was so high. And if you’ve ever used them, you’ll likely
understand why. The way Apple used existing technology in
tandem with their own new technology to create the AirPods was actually pretty spectacular. They included their own W1 processing chip
into each earbud in addition to the existing Bluetooth 4.0 standard to ensure a reliable
wireless connection while maintaining great power efficiency. Which meant the AirPods could charge unbelievable
fast but play audio for hours. Then there’s the charging case that was
designed to perfection, featuring magnets that pulled each earbud in effortlessly. And this isn’t even considering the setup
process, which is as easy as opening the lid and tapping a button on your iPhone. So for me, the AirPods felt like the most
magical Apple product since the iPhone, and it takes some serious innovation to execute
that kind of user experience. And since the AirPods release, there have
been so many copycat products it’s hard to keep track. Now we can’t talk about major Apple products
without mentioning the iPhone. And the biggest improvement to the iPhone
since it was first introduced, happened under Tim Cook with the iPhone X. And I think this product hasn’t been given
the credit it deserves, mainly because of the unusually large amount of criticism it
received upon release. Some of which was justified, but overshadowed
the X’s most impressive technological achievements. The first of which was it’s edge to edge
OLED display. Something that hadn’t been achieved by any
other smartphone at that point. Mainly because displays have a controller
at the bottom to function properly, and therefore require the phone’s design have at least
a small chin to cover up those controller electronics. But Apple did something pretty innovative
with the iPhone X that had never been done before, they curved the bottom of the display
underneath itself so that the controller electronics were hidden behind the display, resulting
in smaller bezels and more screen. And that alone is worthy of calling the iPhone
X an innovative product, but there are even more features like the new gestural interface
that was the fastest and most fluid in the industry. Along with Face ID which was the first smartphone
facial recognition system that actually mapped a 3D model of your face and couldn’t be
tricked by photos. Not to mention how much more reliable it was
than the Touch ID sensor it replaced. But the innovative technology behind the Face
ID system was overlooked due to it being located in a notch at the top of the iPhone’s display. And this notch design was met with so much
disdain that many tech users declared the phone unusable. But the problem was, none of these people
had even tried it for themselves since the phone wouldn’t be released until a couple
months after its introduction. And when the iPhone X was finally released,
it sold way better than anyone had expected, despite it higher price. Becoming the world’s best-selling smartphone
in its first quarter on the market. And when other competing smartphones were
released after the X, many featured a similar notch at the top of the display that so many
users railed against. So it’s clear that the iPhone X was an influential,
innovative product that provided a completely new and improved user experience. But I should mention that although Steve Jobs
and Tim Cook have both released innovative products, that doesn’t mean they haven’t
made mistakes along the way. Jobs famously said he hired the wrong guy
when he persuaded John Scully to serve as Apple’s CEO back in 1983. And Tim Cook admitted hiring John Browett
as Apple’s senior vice-president of retail back in 2012 was a mistake. And we can name all of the missteps each CEO
made including MobileMe, Apple Maps, the hockey puck mouse, and the trash can Mac Pro. But that would just be distracting from the
real innovations that both Steve Jobs and Tim Cook have contributed. And although you may not appreciate every
aspect of a product, like the iPhone X’s one thousand dollar price tag or the Apple
Watch’s square design, that doesn’t mean it isn’t an innovative product. That just means it may not be the right product
for you. And if you watched my previous video about
Apple Without Steve Jobs, you’ll also begin to understand why so many people think Apple
can no longer innovate. Because they associate innovation with Steve
Jobs, not Tim Cook. So therefore Apple will never be able to make
truly great products again. But based on what we’ve covered in this
video, that obviously isn’t the case. Apple under Tim Cook is similar in so many
ways to the Apple under Steve Jobs. They’re still producing high quality products
that deliver seamless user experiences and push their respective industries forward. And like I said before, there will be mistakes
along the way, but in Steve Jobs words “that’s good, because at least some decision are being
made along the way. And we’ll find those mistakes and we’ll
fix them” So those are the ways Apple is still innovative,
and if you want to vote for the next video topic, don’t forget to subscribe. Thanks for watching, and I’ll see you next
time.

40 Comments

  1. Xean Xedrik Torculas said:

    Trash Can mac pro😂😂😂

    June 27, 2019
    Reply
  2. Xean Xedrik Torculas said:

    I give up on fighting just gonna use a Nokia 8110 4G😒😒

    June 27, 2019
    Reply
  3. michael lee said:

    they never was

    June 27, 2019
    Reply
  4. Esa Allah said:

    That will be awesome if Apple can hire another visionary person soon.

    June 27, 2019
    Reply
  5. Esa Allah said:

    Can Apple release another innovative product in 2020?

    June 27, 2019
    Reply
  6. TimeDeoIsBad said:

    Whats the music in your videos (the background music)

    June 27, 2019
    Reply
  7. Naveen Kumar said:

    Gestures were first done by Nokia N9 it had no buttons

    June 27, 2019
    Reply
  8. Ankith Reddy said:

    apple died with steve jobs

    June 27, 2019
    Reply
  9. Liva Pininfarina said:

    Funny. I found out about this when I tried to emulate a Win 10 on my iMac. All Adobe products and also virtual reality software would run like 20-30% faster. I could not believe why but switched to a Win 10 machine back then. And never looked back. And different to the 90s. Win 10 also is plug and play now.

    June 27, 2019
    Reply
  10. David Seong said:

    this video made by Apple fans. it sold a lot of watches, and others NOT because of innovation, but because it's apple. There's been smart watches out there even before apple watch came out, with options to change bands, and customize the screens; fact design is similar to 1st gen galaxy watches. Get your facts straight; there's NOTHING innovative about ANY apple products since Steve died; now Apple is a follower, not the leader in tech. industry.

    June 27, 2019
    Reply
  11. Dimitch plays minecraft Gorgon said:

    The iPhone X is even waterproof. 😀😀😀📱

    June 27, 2019
    Reply
  12. reza firouzbakht said:

    You missed ipad pro and Apple Pencil

    June 27, 2019
    Reply
  13. Temple of Ridicule said:

    This is obviously a paid for 'Infomercial'. What a load of old tripe. What about if you don't wear an Apple Watch, or listen to music via these nonsense 'buds' – Apple headphones simply don't fit my right ear. Maybe I should get some cosmetic surgery to adjust to them, that seems to be the general drift of this piece of crap video. As per usual with these fanboy productions, it's heads Apple wins, tails the Apple customer, loses. 

    Tim Cook is where he is now precisely because he was able and willing to work under the ego-on-legs that was Jobs. Anyone with a grain of self-respect would have told Jobs to go and screw himself, but the hapless cock-gobbler here was happy as Larry to do as per his boss's every command. And boy does it show. Apple are a hedge fund led by a 3rd rate fag, with an increasingly irrelevant tech company bolted-on, in-turn led by a design psychopath in Ive. Common sense, in fact any kind of sense departed this shower a decade ago, and what we have today is a see no evil, hear on evil, circle jerk of multimillionaire halfwits all telling themselves that they're geniuses.

    June 27, 2019
    Reply
  14. Serious Smashing said:

    AppleMaps have been updated, I don’t know why everyone hates AppleMaps, I use AppleMaps

    June 27, 2019
    Reply
  15. Serious Smashing said:

    Who remembers SoundMates they were AirPods of Sony 😉

    June 27, 2019
    Reply
  16. Martin Phillips said:

    If I was Apple 🍎 I would buy Nivida shield that where the money 💰 at

    June 27, 2019
    Reply
  17. Yek Xi said:

    Tbh I won't deny the points brought up in this video, the apple watch and airpods and curved bottom display were all pretty innovative. But imo we're giving way too much credit to Tim Cook here. Don't get me wrong, these innovations were all great. But Samsung has had more innovative ideas and designs in the same time period, yet no one has said a thing. Curved Infinity displays on the sides. Glass backs that practically every phone is using now. The recent hole punch cut out that did away with notches. Fucking folding phones! Just to name a few. By itself, yes Apple under Cook has innovated. Relative to others though, it becomes less impressive when companies like Samsung, huawei, and xiaomi are literally at the forefront of smartphone innovation while Apple waits patiently to pickup the pieces and put their apple stamp on it.

    June 27, 2019
    Reply
  18. Daniel Leca said:

    Please stop

    June 27, 2019
    Reply
  19. CHINOKOYASO25__ said:

    I bluntly love “Apple” Under Steve Jobs or Tim Cook… There both innovating individuals 💯😎⚡️⚡️🤘🏻💪🏼👁

    June 27, 2019
    Reply
  20. Marc Guima said:

    Nope, 👎 Tinman is NOT a tech-man he is just a ship and delivery 📦 man.
    Innovation just died with Mr. Jobs. ( Someone please save this company! )

    June 27, 2019
    Reply
  21. kazakh mustang said:

    cook is cocksucker

    June 27, 2019
    Reply
  22. Rashed Mahmud Olive said:

    Answer of the question of title is YES They Are

    June 27, 2019
    Reply
  23. Hash said:

    Yes, cook did innovate, like newly redesigned ios, apple watch, iPhone x, airpods, airpower and new MacBook design. But 2x prices.

    June 27, 2019
    Reply
  24. NTV50 said:

    Y'all know they actually didn't curve the display for the 10 right? It was just a selling gimmick

    June 27, 2019
    Reply
  25. Smiling Sh15 said:

    They innovated the screen? Yeah, a useless innovation because of that notch. Face ID isnt a necessity in a smartphone. Its buggy, slow and doesnt work as well. Touch ID with a sonic sound in display system would be way more convenient.

    June 27, 2019
    Reply
  26. Lordofgiey666_official said:

    To all idiots/isheeps that thinks Apple made the notch,IT DIDN'T SURPRISE MOTHERFUCKERS
    Sharp did it first,then goes the essential phone PH-1 and finally iPhone X

    June 27, 2019
    Reply
  27. Fabian ! said:

    Apple made the notch popular

    June 27, 2019
    Reply
  28. Paul Zenco said:

    FUCK APPLE!

    June 27, 2019
    Reply
  29. Mantas Jurksa said:

    Actually Apple wasn't the first to make steps towards bezeless phones, it was Sharp.

    June 27, 2019
    Reply
  30. This Is Merica said:

    Apple is dying. Only idiots can deny it. Huawei will replace apple. I'm calling It now

    June 27, 2019
    Reply
  31. Darth Awar said:

    YES APPLE HAS BECOME STALE THEY TOOK OVER 2 YEARS TO RELEASE THE HOMEPOD AFTER BOTH GOOGLE AND AMAZON (and Partners!) HAD RELEASED THEIR SMART SPEAKERS, ANDROID HAD A SMARTWATCH YEARS BEFORE APPLE, APPLE SACRIFICES PORTS TO SELL MORE DONGLE AND HAVE NOT TOUCH SCREEN SUPPORT HOW THE CRACK IS THAT INNOVATIVE? iOS STILL DOSE NOT SUPPORT MICE OR USB STORAGE AND HAVE NO SD CARD SLOT SO HOW THE FRACK ARE THE TOP END ONES PRO? W1 HAD NOTHING TO DO WITH CHARGING OR BATTERY LIFE WTF ARE YOU TALKING ABOUT THE W1 IS ONLY FOR PAIRING IT HAS LITTLE TO NOTHING TO DO WITH BATTERY OR CHARGING, I GRANT YOU TH iPHONE 10 SCREEN BUT IS NOT POSSIBLE WITHOUT SAMSUNG'S OLEDS, FACE ID IS NOT MORE SECURE TWINS CAN OPEN EACH OTHERS PHONES KIDS HAVE OPENED PARENTS PHONES WHEN HAS THAT HAPPENED WITH FINGERPRINTS?

    APPLE BANS NETFLIX FROM APPLE TV BUT SAYS NETFLIX DROPPING AIRPLAY SUPPORT FROM iOS APP IS UNFAIR REALLY APPLE?!
    APPLE HAS THE HOM,EPOD BUT WILL NOT LET ANY NON-APPLE MUSIC APP PLAY ON IT HELL IT DOES NOT EVEN HAVE BLUETOOTH JUST WIFI AND AIRPLAY HOW IS THAT FAIR OR RIGHT?!
    APPLE LOCKS NFC TO APPLE PAY SO THEY CAN FORCE BANKS AND/OR SELLERS TO PAY THEM A FEE TO USE APPLEPAY, ON ANDROID I CAN USE A BANKS DEFAULT APP, GOOGLEPAY OR SAMSUNG PAY (ON A SAMSUNG DEVICE!) I AM NOT LOCKED INTO ONE PAYMENT METHOD SO WHY DOES APPLE AND SECURITY IS BS AS WIFI AND BLUETOOTH ARE BIGGER THREATS TO SECURITY THEN NFC!!!
    APPLE TAKES 30% FROM THE APP STORE WHY SO MUCH IT IS TO FORCE RIVALS LIKE SPOTIFY AND NETFLIX TO HAVE HIGHER PRICES THEN APPLES OWN APPS/SERVICES FORCING THEM, TO EITHER INCREASE COST OR GO BANKRUPT!!!
    APPLE DROPPED THE 3.5MM HEADPHONE JACK JUST TO SELL MORE AIRPODS AND BEATS PRODUCTS!!!

    APPLE STOLE GUI THEY DID NOT CREATE IT!!!!

    APPLE IS GETTING GREEDY AND WORSE THEY DONT CARE ABOUT THEIR USERS ANYMORE AT ALL LOOK WHAT THEY HAVE DONE AND/OR NOT DONE TO THE MACBOOKS OR iPADS!!!

    June 27, 2019
    Reply
  32. cphginger said:

    The trashcan Mac Pro is an incredible achievement

    June 27, 2019
    Reply
  33. Endri Pradika said:

    Damn right !!! I'do also thought as well…

    June 27, 2019
    Reply
  34. 章猫文Melvin said:

    Apple is extremely innovative at screwing customers.

    June 27, 2019
    Reply
  35. Weil Gründe lol lol said:

    Apple isn't innovative they are influencial since Steve nothing revolutionary has happened basicly every smartphone after the iPhone is an improvement to it so Apple will make mistakes but Tim doesn't fix mistakes he creates them and continues them

    June 27, 2019
    Reply
  36. Savoyer Economics said:

    I'm Surprised by the amount of hate and non-argumentative comments people make here… Just because "Apple". And how they attack you personally instead of creating a compelling and calm comment just because they need to hate everything. People use the internet to feed or fix broken ego so much for such puny things. Why?

    June 27, 2019
    Reply
  37. lovingorca said:

    The facial recognition works like a charm. The Touch ID just didn’t work well for me. I love my XR

    June 27, 2019
    Reply
  38. lovingorca said:

    I have the new XR 256 gig

    June 27, 2019
    Reply
  39. Cristi Jiru said:

    I hate how this video very clearly demonstrates why and how Apple is still innovating in more than one market and the top comments are about how "their only innovate their prices". Y'all just don't understand what you're actually paying for.

    A lot of my friends still have old iPhones like the 6s or SE and they still work just fine, and they still get day 1 updates. How many of you still have working Android devices from 2015? Let's be honest, if you buy 3 cheap androids in 5 years that just break and are frustrating to use, you might as well pay a premium once and get an actual good product. Most of the Androids that got released in the last 2 years just copied the iPhone X anyway, and did it badly (looking at you, pixel 3 xl).

    Also, AirPods and the Apple Watch work so freaking well and after all these years, there's not even one worthy competitor in the Android market. Y'all can just stay butthurt, Apple is still the leading force when it comes to tech.

    June 27, 2019
    Reply
  40. Saddy said:

    "Can't innovate anymore MY ASS!" Go Apple!!

    June 27, 2019
    Reply

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