Diffusion of Innovation in Architecture | Sushant Verma | TEDxIITBhubaneswar



I'm here to talk about technology what effect does technology have on the world don't start with the publishing with in 1900 let's do percent of people were actually exposed to technologies in about 1950 I would say roughly five percent and in 2000 more than 50 percent and today although 3 billion people are exposed not just to technologies but smart qualities before technologies and all things and take an example from 1994 it grew from 20% of Internet users about 40 cent you as we look at how to code is been evolving now this when Mark Zuckerberg most of us know him he's watching us big brother he plans to connect the tire would all oxide instead of the world in the near future using implement and connect all of us together what impact does it have on our culture how does it affect us well there is something called diffusion of innovation QD it was developed in 1962 by Rogers would find this very useful better how the qualities are stuck in their trigger and how they start to become part of the culture or lifestyle if you look at this bell curve it has these five stages so we start with the innovators which is about 2.5 percent so when a technology is figured of started it is actually adopted by the innovators by the people we do it after technologies and it slowly moves on to the early adopters once people start to adopt technologies that's the chasm between its lady it's to think that what technology has to cross over that and get a lead with only majority and for another 34% of late majority and the last regards the last 16 percent who are in see the last one for dog for technology now most of us things that we are adopting technologies but if you look at some of the common technologies out there if we look at something like exhibit which pretty much all of us use if we surprised them you know someone doesn't use even through demons and the next one is this white white one of my favorites is the compactness most of us you know combine this is now the person technology is already obsolete that is the page that this technology has been bothering it and that's interesting one dead person and usable that is the only technology that I can have in this one which is actually walked in the laggards as well most of us are using all of that now now what what makes if ecology from one point to the other well there are many factors to that and the effect of project leader you can see this is really using a virtual reality game that is the difference between the trigger point handle events what's something we came to be to win today today I think most of us are using applications to let's say for the taxi cab this technology not very origin is just a for technology ubers are in 2009 it's very surprising it's telling you to brain I need enough and this is ecology has actually evolved and going to every strata of the society right now that is its thank you Miss technology is permeated and we started to add on to that now what do I do coming to that so I'm a design technologist and architect what you want to do I like to pour science it's when you personalize a very inspiring personal motivated speaker so in one of the static sauce he actually talks about this theory of the Golden Circle which is what how and why you give the example of of Steve Jobs and Apple because many of us can relate to and so the Android doesn't believe that as well so what is this about that is that most of the innovators most of the leaders most of the change makers they think slightly differently in fact exactly opposite of the way how we all think most of us more than ninety nine ninety five percent I would say think outward painting we think of the what you think of the how and let me some of us think of the wire is helmet what do we do how do we do it and why do we the witness does many of us don't even know why we're doing what we're doing and these are the winners differently exactly the opposite we start from the wire and let me give you an example and which is something science and excitons talk as well about Steve Jobs let's say apples to sell the viewers in a different manner and they were to think with the watch by what how and why how the marketing campaign oh absolutely plane would sound like okay what that's it we made together we make very good computers how we make computers which are simple to use easy to use elegantly designed and why because you want to endure it may not be that convincing right but if you flip this the other way and that is exactly our markets and campaigns with exactly the opposite way we want to change challenge the status quo we want change the world using technology that's the white mark how do we do it we apply that to making elegantly designed to builders easy because where we are and what the Computers you want to buy one I've become the selling campaign and that's exactly how they react and they communicate now in terms of my life and say why am I just talk about this let's say this is what architecture needs to be 1950s that's it when people are drafting we have the goals of draft day we were going names you were designing things using the polls that were available that time later on let's say about 2000 here 2000 we have the beautiful face which you are using that if you see the first designs of stuff you can music progressive design making cities and all sorts of things today radiates from them we have latest technologies we are using what we call a combinational design we start we use computers to an extent of using tableau science and coding in molecules and use that to design ratings objects TVs and solve writers all the problems and the futures right is run we are looking at when did reality virtual reality and all sorts of things but I'll be adapting to that as designs as users of that in fact if a talk about architecture this is exactly how I feel writing and this is exactly how things if you are actually into any question at the stories where I try to use the tools trying to still figure out what we can do because the tools are moving faster than we can imagine and then we can process last year with this article and a title this why architects hate technology it was more for a little sarcasm all of that but how I included how analyzing understanding the pace of movement of Technology and architecture and design of a nice piece was that we hit technology because it makes us feel out riddles we have to slow to adapt to certain things at one point when we are adapting to when DOM is adapting to using a smartphone here cylinder why is that a problem I think it's the premised lives of the whole definition of technology we can use technology with only apps gadgets digital technologies I think technology is you look down into the etymology of technology technology actually means but technical mean something the act of doing something even if I don't have a digital boot for example and I'm using that's a drafting board to draw something and still using a technique that's my technology but if we keep moving forward from there so this is pretty much what I do now but I would expect the one part of it and start with the power so we signed this form for that lab rats are for research and our connection technology and we're a design studio we sudden London 2012 and the reason why we started starting from our wire and the primary reason what essentially we wanted to bridge the gap between design and technology and that was the only primary am that we had how do you bridge the gap between design in technology we see a lot of design there are things happening around the world cities are growing really smart cities with Anna Navarro buildings you can objects are you think the causing right wait we thought probably not so that's the gap to acquire bridge and that with that sole purpose of why we still trying to do what we are doing and what we go through them looking at the seconds of the outside one which is the how how do we do how do we bridge the gap between design and technology so what essentially we understood was there's another prototype involved when we deeply look into the intersections of design and technology we can suck a big installation of nature because nature has rules Nature has votes to efficiently design perform and function in an elegant manner and that's something that most of us learned from as well and then the sections of which is where we can all return and when I talk about the connect between technology and nature I have to say this one we assume means we think that's inspired by nature we tend to get in you know like overwhelmed by nature using two aspects one is that limited conscious knowledge and second unlimited subconscious be because we are all a part of nature so we take you take inspiration from that but one of the major features very using mathematical patterns let's say hidden algorithms that's a broccoli showing a Fibonacci pattern which is a mathematical pattern which is not designed in a particular manner then it just happens to be like that and we get start to decode that if you look at a bottle spiral it shows the Fibonacci spiral that is a perfect golden section of mathematical curves as you be in LEDs this is a mathematical water my pattern operating as wings of a dragonfly shell of a bottle is skin of a leaf and many other forms of learn what this reaches us is scalability that is one thing which we try to adapt from nature is scalability a nature that allow to scale things so how do we do it we create tools which allow us to predict the design and how it's gonna behavior perform and a small scale at a large scale urban city level at a scale pretty much we use like sophisticated technologies it basis invading we can understand this is a project they were trying to predict how they would fall on a highly computerized very close to Shimla which is a designing now that was very interesting because we could actually predict the behavior of our motors that is row on a very difficult excitement and understand how the today's how the valence is the master designer and pretty much all sorts of problems which would ideally arise after actually building it and putting all our resources and money into bands what improves like these these are painted by by my students when using technologies in various ways pools like these are very very futuristic they can actually track your hand if they're motion to a design space and you can have something for the space and that is not the region that is fit that is all happening to me what's happening now what are we doing is we're trying to scalability which we can learn from each other business so we join technology as small scale it's a large extra-large can actually join that in various products installation facades building cities and we work with different architects designers creative people from different disciplines and collaborate with them to actually click the idea forward music technology the user create spaces like these indeed spaces ever use faceting and the mathematics of subdivision device into your space and I'm just showing you the look and feel of these hands basis these are cost effective we create spaces where technology plays a pivotal role when I talk about static 3d we work with design some of the recipients as well so we did this for office with a great designer when we started the company she we're trying to use technology and design to actually design a public or a texture of the fabric so it's collaboration between an architect and fashion designer to create something which otherwise don't have been imagined through using technology large-scale fittings this is project we'll talk you into a part of maybe use physics engine and simulations to design the space and is on that forward to make it better than living facades like these but what we do is in this kind of situation we have to be predict ecology by using deploying technologies such as 3d printing to understand build a 3d of something for example and how we can use that one to sort of predict something before it's actually paid so that is the moving of the point acknowledges in India I often think the technologies are for India where the culture is changing this is what it is a space it's going to be a temple in South India which we are working on using technology away secured space and we are actually analyzing based on the type of the rituals have happened understanding how the behavior of the Vedic would be there are four thousand a space was has 100 people in the space how the cooling nodes can affect ready our flight coming around and for a simpler granite or use well when all of these are using technology in various rates the religious face of design in Dubai which is the proposal a complicates things how do we in that culture how does one change culture what we are doing as an organization is working professionals or various kinds in fact we create a POJO working but that's a slow process that's a top-down we also take a bottom-up approach may be educated so I also run an educational cell which is like an independent school in itself and we carry out workshops and programs across India what design CDs these are the people who wanted to be the future of India and the Google and we teach them how to indicate technologies how to use them in the early stages of design and the learning paths to build stop dead installations understand technology and deploy that the media space fuse that I was the editor for us too this article one creative tools first that's something it will be believed in but it what creative tools first and start to deploy that into design and also have befallen our outside frenemies I don't know how many people on this movie witness yeah ok so they interesting movie which also talks about that we are limited maybe 10 to 15% of a brain on a TEDx talk I'm not here to talk about how drugs can actually need to use an episode of the brain or what I'm trying to say this science fiction that what if you could access hundred percent of our brain and mental capacities and use that to create something I feel exactly the same way when I use technology which enables designers to access 100 percent of the design spectrum to create something else all complex problems where are we today in terms of music technology computer science and molecules mathematics in architecture we are still here we are still at the holy innovative stage so it is actually about two point two point five percent who are pushing the game for the entire community and to innovate you have to bring about a change or get out of your comfort zone and start to make the change happen and I will paint I will talk and deal with that goal before you start to figure out what you do and how you do it always start with the wine thank you very much

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