Crowdsourcing Innovation: Changing the world one idea at a time | Rob Wilmot | TEDxKraków



somewhere in the world in an office somewhere is a worker with a head in their hands because their boss won't see a change in process is a good thing somewhere in a hospital there is a nurse who's getting really frustrated because the senior administrators won't change a process that will improve patient care and they keep on doing the same old same old thing somewhere there's somebody on the mobile on a phone call on a support call that's left for an hour and they've got whole music going and they've got their bill in their hand from their holiday where they've got tons of phone data they didn't think they used but no one will talk to them about how to fix that somewhere around the world or somewhere there is a new startup that's got a great idea for clean technology but no one really quite understands yet so no bank will invest and right now walking home from a 14-hour shift is a single mother who is looking over a construction site and wondering how an Olympic Stadium will change her life how that matters to her because she lives in a crumbling tenement but the street lights don't work and the kids can't play in the streets so very deep within every community in organization there are ideas potentially transformational ones but never see the light of day so why is this because society is wired this way so about over 2000 years ago the ancient Greeks were really good at engaging their populations to talk about what they were needed as a sanitation better amphitheaters new roads better restaurants but about 2,000 years ago that whole civilization just disappeared into the dust and right from that point on to youth angie 2,000 years ago a new feudal system began with kings at the top and everybody else below over that 2000 years courts of the Kings turned into administration of government over time those administration of government into the ways that corporations run their businesses and that was watching a really good speech by cigar to Mitra on how to build a school in the crack in the cloud and he talks about the fact that certainly in India the kids were educated simply to service of administration and he called that the administrative engine of bureaucracy now go watch that speech because it's really good I could probably move on from that now so my first job was working at chicken factory and I used to kill chickens every day and I I was very good at killing chickens but I knew I could improve the process but could you look after my chicken thank you but my I went to my line manager we call them in the UK and I said to him we could change things and he said when I want your opinion I will give it to you and you've probably come up against this sort of thing yourself where you will go to somebody so maybe we can do this and their first instinct without even thinking will be yeah but and they'll say already doing something like that or we just can't afford to do it or maybe we'll do next week the management won't do that because they're used to this cycle of the management being rights and everybody else being wrong but sometimes it's also about the fact that everybody's just too busy and I don't know I try to find attribution for this but I couldn't find who did it but everybody's running so hard they haven't got time to stand still and think about a new process or a new way of doing things so how do we change that now the way I've been doing it over the last three years is by working in crowdsourcing of ideas and I was on the web about two weeks ago and I found this illustration by a guy called humour cloud now he does great illustrations for large corpus to illustrate problems and I thought this was spot-on firstly because of the name of this conference but also it shows how crowdsourcing works are very simply all of these disparate people all around the different places holding really great key information in their brains but if you connect them you create knowledge you create usable knowledge now crowdsourcing you can do it with great software tools but equally you can do it by sitting around a table and bringing everybody together all crowdsourcing is of ideas is taking the responsibility solely out of that core authority and bringing more people in to bring up their ideas to talk about things to brainstorm to come up with new ways of doing things and sometimes I might not get done but crowdsourcing brings a way of bringing communities closer to do that now crowdsourcing or idea crowdsourcing fancy name is open innovation and that's you'll hear that phrase a lot now you're also here co-creation your halts also here ideation coming through and I've spent the last three years working with some interesting organizations to see how these things come through now was tal was talking earlier about the NHS and now it's difficult to put a new idea his his new heart system for instance anybody should listen to including a surgeon and and we've been working with NHS or trusts over the last few years because all they really want to do is find ways of making the money they're given go further to serve his patients and improve patient care and there are so many different people who work in national health organizations and any health organization around the world I'm sure you've got your own but and piece of magic happened a couple of years ago where a porter now these are the people who are almost invisible was walking around the corridors and he was seeing patients with the gangs on and the gangs in in the UK the patient's asses hang out now mashing took me afraid dupa ass and this porter was allowed to go into an open innovation system a collection where people got together to share ideas and he said maybe we could create a new gown to improve patients dignity and the magic was that a few years before they'd be talking about it in different parts in this Health Authority but it being forgotten because everyone was so busy fighting the next fight trying to make the money go further and hadn't stopped to think now then designer called Bend Alesi and the design council got involved and now a new gown is being created that rather than tying up at the back where people's duper's show now they're wrapping around the side like a Japanese kimono which is a great way of doing things one simple thing that was done by people coming together who would not normally be listened to having a say then we got a phone call from the mayor of Rio's office and they had major problems around the World Cup where there were riots because people in the streets the citizens of Rio felt disenfranchised there was this great big World Cup going on but they couldn't even fought tickets to go to football all of us and then they were in their homes or watching on the TV and there was a complete divide so that created a tension that tensions flowed over into civil and Western riots what they decided to do was create a way of crowdsourcing all of their citizens so they set the first challenge how can we plan for the legacy of the Olympic Games people came in put lots of great ideas in twenty three ideas filtered through the system and the mayor assessed twenty three of them now twenty they were already doing but that never been communicated the policies have been communicated to the citizens the other three great ideas that came through turned it to really good infrastructure projects or will improve the life of the citizens of Rio beyond the Olympic Games true legacy then we look at innovate for climate World Wildlife Fund lots of great ideas come out where new green technology can be implemented but nobody will fund it so the World Wildlife Fund decided to set up a fund that would set up a crowdsource community where people could put their ideas in the whole community could come together and assess and evaluate though D ideas and then the best ones were filtered that at all over the last two years they funded 2.5 million dollars of grants into these new green startups which is affecting the economy and the ecosystem and finally we're working with Hudson communication what they wanted to do was transform the way that people use mobile phones and they put a major effort out and they put a hash tag when stuff sucks make it right and they get loads of an influx using social media to get all these great ideas of how to improve mobile communications and it's been phenomenal for them so coming full circle open innovation a wonderful opportunity to affect change so very deep within organizations and communities there are these great potential transformational ideas that never see the light of day but but but perhaps with open innovation we can ignite those ideas and let them shine you you

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