Book more e-learning voiceover narration work flyover



all right well we're going to go ahead and get started on today's training thank you all so much for being here today we're talking about how to book more elearning jobs specifically without using pay to plays and I have some pretty cool tips and tricks and methods and kind of hacks that we can that we're gonna talk about today and it's it's kind of a lot to get through so we're going to be going pretty quick but all right so if you are someone who enjoys tweeting and maybe that's a way that you kind of take notes and things feel free to if you hear something great that you want to share or that you want to just take note of go ahead and tweet that out and my twitter handle is Carrie Olson vo and you can use the hashtag elearning vo alright so let's see if you're in the right place does this sound like you you're tired of cranking out audition after audition without knowing how much that you'll actually booked maybe you're auditioning a lot on pay to plays you're ready to transition out of the plate the pay to play game you'd like to book more repeat voice-over work and I like to emphasize the repeat because I think that's just the best kind when you have a client who is just willing to you just trust you and it's going to give you regular voice over work that you can get without having to audition for it constantly you would love to do more elearning jobs but you just don't know how to get it okay so if those things if you can relate it all to those things you're in the right place because we're going to go over those things today and I want to encourage you to stay till the end because I do have this really cool resource called the marketing mindset for voice actors a lot of what we're going to be talking about today is about marketing and I know that even though we work in the advertising industry sometimes it feels really weird to market ourselves and to try to kind of sell ourselves and so this is a cool resource that's going to help you to kind of overcome that obstacle and get into a really cool mindset of marketing yourself with integrity and feeling good about it and not feeling like you're being sleazier or anything like that so this is a really helpful resource for voice actors okay so before we jump into the the system that I'm going to share with you today it's a system for booking consistent eLearning but I have to give you this fair warning the system isn't plug-and-play so it's it's not the kind of thing that you can just listen to the training and kind of through osmosis start booking more elearning work as you know if you're if you're a voice actor or trying to get into it everything we do requires work requires effort so it's not a plug-and-play system it does require work the system will teach you how to effectively network but you have to be consistent to get the maximum benefit the system will put you in contact with professionals who can hire you but of course your reads have to be able to speak for themselves so if you do the system perfectly but your reads quiet aren't quite up to par and you know there's only so much that good marketing can do for you so you have to have a good basis of training and and be competitive as a voice actor so let's talk about what we're going to cover today we've got five steps in this in the system that we're gonna go through we're going to start with what you need to know or a preparation for reaching out so even going back before you even start to find work what do you need to know just to to get started we're going to talk about where you find the work how to acquire it so once you've found it how do you actually book it and then how to do the work once you get it which is pretty important and then how to follow up and get recurring work so how to turn a one time elearning job into recurring elearning work so Before we jump in through the system I want to give you a little background on my history with eLearning I actually started out working in human resources in 2009 and the training department was part of human resources so I was exposed early on to training and about a year or two later started taking a more involved role in training so helping out with in-person training and the company just had just started implementing online training so going from having one person you know a trainer that travels around and trains classes individually to transitioning to having that training be online and I got to take over that role of kind of ushering the company into the e-learning world 2011 actually recorded my first elearning voice ever so was working as a developer but what as a lot of developers do looked internally to voice the courses and as I'm sure all of you heard before you got into voiceover oh you have a nice voice why don't you voice our course so got to voice the first course and 2011 while I was working as a developer and I loved developing these courses so much that in 2012 transitioned to developing e-learning full-time and I did that for several years just working behind the computer making eLearning and it wasn't until 2014 that I really got into voiceover full-time and when I started booking voiceover work ironically I didn't focus on eLearning you would think that would be kind of a natural place to go since because of my background in eLearning but as probably a lot of you started off just doing the whole grind thing just finding work where I could get it doing pay to plays voices comm the voice role module go voice one two three and when I when I became a full-time voice actor this is what where my focus was like I'm sure a lot of you just cranking out those auditions so the grind was working I was booking work I was you know full-time which was great I was booking the work but it was sporadic I never knew how much I would book week to week it seemed impossible to budget because had such an irregular income I felt the constant pressure to be booking which isn't the best mindset to be in when you're auditioning as I'm sure you know when you feel that pressure it it bleeds into your reads it's hard to have a carefree read when in the back of your mind you're thinking am i her gonna book a job again and I need to book this job and and that pressure you know affects your auditions so the turning point was I actually booked a a gig with Taco Bell doing some of their e-learning stuff and it was consistent well-paying work and I didn't have to audition over and over it provided stability it's it's been you know several years and I'm still doing some of their training and allowed me to project my income more predictably and I felt more at ease auditioning because I knew I had were coming obviously this wasn't full-time work I wasn't able to just you know do nothing else but it provided that cushion so that like in that last bullet point there I just felt more at ease and when I was auditioning I didn't feel that pressure to constantly be booking new commercial work because I knew I had this this consistent I'm learning work coming in so needless to say after booking that that gig I wanted more I wanted to know how I could get more of this coveted elearning work that was going to be consistent repeat well-paying work so I took my knowledge of the e-learning industry and started bootstrapping a system that would allow me to book more consistent elearning work so drawing from my learning past decided to instead of depending on pay to plays and depending on auditioning see what I could do just kind of bootstrap it and see if I could find you some some cool insider knowledge to start booking more elearning voiceover work so this is kind of the first iteration of one of the one of the dream client list that I made kind of the first part of one of the systems that I created to kind of document people I was reaching out to and kind of this system so you can kind of see at the top company name website email some of the categories that I had in this spreadsheet this was where it first started and where this system originated and then it built on to it from there and eventually as I started testing things out and building up the system it started working and as a result of my own marketing efforts started getting some work with some pretty big brand name companies doing consistent elearning work so we've got Bank of America 7-eleven Tiffany's Kaiser Permanente AT&T Walt Disney World and a lot of other smaller companies but these were some of the bigger names that I was able to start booking consistent work with as a result as a result of this system so that's what were going to talk about today the five step system to booking consistent elearning work and there's a breakdown of the five steps they're preparing for the work finding the work getting the work doing the work and booking repeat work we're gonna see how many times I can say the word work today okay so what we're going to cover the first step is the preparation what to be beforehand so how to speak to your clients language to set you apart from other voice actors and this was a place where obviously coming from that elearning world definitely had an advantage understood kind of the lingo and and how the the the narration was going to be used once it was delivered and so that's I'm going to show you some of those things here where to look to find legitimate elearning work so that you don't waste your time how to reach out to clients right when they need you and without being annoying and I like to emphasize the right when they need you because it's you know if you have a database of clients to reach out to but you don't know if they are gonna need someone now or in a couple months or maybe a year from now it's great to have those contacts but I do have a really cool hack for being able to find clients that need to book soon who are going to be needing to hire you soon and then also without being annoying no one likes to be that guy that girl who's you know constantly marketing to someone and it's just not needed or appreciated perform so the techniques and best practices to give you quality efficient recording and editing and editing sessions and then finally follow up how to re-engage with your clients and book repeat work and turn contacts into clients so if we're we jump into all of that just think about for a second how would your life be better how would it change if this system was part of your life and you were using it to book repeat elearning work how would that change your voiceover business okay so let's jump into step one preparation all right so it can make you learning narration your focus you need to speak the language now it's just like any other niche you have to be well-versed in it you know if you're doing promo if you're doing commercial there's certain things that then it's helpful – no so we're going to talk about some of those things speaking the language really comes in handy when you start reaching out to potential clients if you can prove that you know what's going on it really does help to set you apart from other voice actors so let's talk about the different types of eLearning there's pure video which is really rising in popularity you've got video and then pretty much the whole thing is just narration you got narration going through the video then you have click through or text based which is similar to PowerPoint presentations then you have interactive which includes additional media and interaction so it's kind of a it might have a mix of click through text base and have a little bit of video in there maybe some questions so that the the students is actually interacting with the course and then you have simulations which are highly interactive and may include gamification so that's the kind of thing where they might have not only answering questions and quizzes but maybe some drag-and-drop type things and then even some situational things where you know the the student is in a virtual you know at the virtual cash register and they have to have to serve a customer and then the game gamification means they actually get rewarded for forgetting things right sort of like in a video game the interactive and simulations and some click throughs tend to have you might have to break up your audio so just be aware of that if you haven't done it before or if you've done it and it's taking you forever we'll talk about some ways that you can record a really long course maybe it's a 30 minute you know maybe it's an hour-long course and it needs to be broken up into tons of different different files there are ways to do that really quickly so just be aware that click-through interactive and simulation trainings may require audio to be split up I got ahead of myself there into multiple files sometimes dozens or even more and then also keep in mind that not all elearning requires audio narration so as I'm teaching you different ways to reach out to different companies just to remember that you want to check with the company and make sure that they actually utilize narration some elearning companies might just have pure text-based courses that the students just read on the page as opposed to being narrated so just be aware of that okay so some authoring tools just some some lingo that you can throw out there just to show that you know what what's going on offering tools is sort of like a PowerPoint it's the tool that you that a developer would use to put the training together so the big three authoring tools out there are electoral articulate and Camtasia and then there are tons more and they're coming up all the time but those are the three big ones that I wanted to make you aware of and this is a software that you need to go out and buy but it is it's nice if you can you know sometimes kind of work into your intro letter when you're reaching out to these clients just that you have an awareness of the e-learning environment then some key terms and concepts to know knowing how to calculate word count to script time is going to be really important if you are going to be doing consistent elearning work and if you only get you learning work once in a while it's a kind of thing that you can kind of look into once you get it and then you know it's not really top of mind but if it's if you learning is something you're going to focus on that needs to be something that you've got at the ready and then how to deliver your your files we'll talk about some different ways delivery methods rate structures gating a lot of clients have really specific ways that they want their the breaths to be removed from the audio so they might want it you know every breath manually removed some of them might allow you to use a gate which you can your recording software might have a gate or you might have one on an external processor and what that does is it limits the certain levels of sound going into your recording and so sometimes it can automatically remove breaths but it's not perfect it's not 100 percent so some clients are pretty specific about whether or not they allow that and when you get into long courses that definitely becomes an issue if they're wanting the breast removed LMS is just an acronym for learning management system so that is where the course courses are housed so once you know the video was done or the course is done and a student logs into a site and views that course the site that they're logging into is the learning management system or LMS and then distance learning is basically just another word for e-learning and of course it comes from you can you know do an e-learning course from anywhere so they you can kind of use distance learning and e-learning interchangeably distance learning is a little bit outdated but it doesn't hurt to be aware of it all right so here are some really important job titles to know and once we get into the the reaching out portion it'll become clear why instructional designer training and development specialist learning and development specialist learning solutions design and development instructional developer and many more and you can tell a lot of these sounds similar so and a lot of companies are creative with the job title so it's be kind of switched around but if it has you know instructional design and technology development learning solution chances are that's a position that has to do with the the training and development and oftentimes the online training aspect of the company all right so we mentioned briefly file delivery methods some clients might have their own FTP site where they want you to upload files because again a lot of the training is so long it's it's too big to email and so you have to use some other file delivery methods so they might have their own FTP site you might have your own that you can give them access to then you can use we transfer hightail Dropbox box.net Google Drive and then if the file was small enough and the client agrees to it you can try email but use it with caution because sometimes the the files won't go through all right so and then some efficiency tools to help help things go smoother whenever you're you're recording so your recording software look at the features when you're doing elearning work same as with audio books you want to look for features that are going to that are going to be able to optimize your work for long form there so punch and roll is a really essential tool to have in your in your recording software and that allows you to as you're reading if you're anything like me you make a mistake every once in a while and instead of you know just keep what I used to do was to just record you know if I had 30 minutes worth of recording to do might take me an hour to get done and then at the end of it as I'm editing I'm having to cut out all the mistakes and splice the whole thing together which really lengthens the editing process so punchin rolls the tool that allows you to as you're recording once you make a mistake you can stop it go back and then pick up right where you left off and so when you listen back to it it sounds like there wasn't a mistake at all so it really takes down your editing time and some tools that allow you to do punch and roll you got Pro Tools twisted WAV Adobe Audition Reaper in Studio One and not all of these come with twisted wit or with punch and roll already usable but you there are some workarounds and some hacks and so Stephen J Cohen comm if you go there he has a workaround for a twisted wave and I believe Reaper no I think Reaper Rd comes with that but twisted away from at least one other recording software where you can use a script that he creates and it enables punch and roll on your software the Pro Tools already comes with it and some others already come with it as well and then also look at how your recording software batch processes spot the files for if they need to be split so there might be a scenario where the client needs you know an hour-long recording split up into a hundred different files and doing that manually will take so much longer really lengthens your your editing process so they're there there's a way to batch process that in most of these recording software tools to make that process faster okay so that's kind of the prep now let's move into finding the work and this is where the real work begins and we're treasure-hunters here we're really going to dig in as deep as we can in a short time that we have so finding the work Google is your best friend and directories are your next best friend so the concept is there is an abundance of e-learning produced every day our job is to use the tools available to us to find the developers who need us at just the right time note when using directories be sure to read the Terms of Service some directory some directories have strict no marketing policies always always always honor these and ask for clarification if needed now most of these directories are just they're out there for the purpose of people networking but there are some especially some that require membership that might not want you to be you know blasting out emails to everyone on the in the directory so you'll you'll have to look at those Terms of Service and sometimes it'll say you know you're limited to sending out ten connection emails a month and that's fine because there are there are so many directories out there but just make sure that you're paying attention to that I would hate for you to get out there and and find a directory and then just spam it so just make sure that you're looking at the Terms of Service if there are some and like I said with most it's it's pretty and they don't mind because that's what they're for okay so two types of companies that will hire you companies that do their own internal training so an example would be lets say you're in Kansas City and there's Joe's used cars down the street and they hire their own internal team to create courses so they've got a an e-learning team that's in-house that creates courses for their own employees and then the second bullet point there you've got elearning development companies that create training for other companies so an example would be ABC development company that creates training for dozens of other companies so maybe Joe's used cars doesn't want to create their own training anymore so they outsource it to ABC Development Company and a lot of other companies are outsourcing their training to this development company as well so in today's training we're going to focus on developers because as you can tell if you're working with a developer they are you have much more opportune for repeat work you know if Jose used cars is using you through this ABC Development Company the next time ABC Development Company has a training from another company they they're likely to reach out to you as well so you get the opportunity for multiple voiceover jobs many of these developers are listed in online directories so that's what we're going to start with so just going to Google's as a search I did I think yesterday maybe just typed in e-learning directories and as you know with Google you can you know take out the – try you know distance learning use different words to bring out different results and there are just tons of these directories that come up so the first two results there you see our ads and then the third one says a directory learning industry and when we click on that we see that there's a supplier directory and on the right side it has you can filter the number of or the the category by category the companies that do different things and so this is another place where it's important to understand the lingo so because if you were to click on authoring tools and then try to market to those people those are people who create the authoring tool like the PowerPoint that the people who actually create the software they're not creating the the online training they're not developing the training they're creating the software that the trainers or that the developers use to create training if that makes any sense and the same with LMS software you don't need that because that's just the site that houses the courses but this looks pretty good bespoke course development so if we click on that we can see that there are 77 featured suppliers in that category and so at that point you just scroll down through this directory they're telling you who these people are that make this the create these courses and you can go to their sites check them out look at examples of their work see if they're currently using an online or see if they're currently using voice talent and see if it's something that you would be interested in if you feel like your voice but fit into their into their niche and then you can reach out to them from there some Sally asked what do you mean by directories so it's literally just lists of companies so when you when you search for e-learning directories these companies want to list themselves so that they can be found by people who need training and so they list themselves on different directories so it's basically a catalog or like a phone book of e-learning developers that are out there on the Internet all right so you found the site great what do you do next so once you're on the site make sure that they actually create the courses and don't just house them in an L in an LMS check out some of their current work if possible to make sure that they do use narration and that it fits your style a rather that you fit theirs check to see if the client has a voiceover roster and how you can apply to be on it and then check the about Us page or something similar to find the appropriate person's contact information so this is where you can get kind of sneaky on the about page sometimes it has the different people that work for the company with their job titles and so remember back when we talked about those job titles and if you know who to look for then you can pinpoint the exact person that you need to contact to reach out to to find voiceover work and sometimes you really luck out and this is a screenshot from one of the companies I went to and it actually has a section on their web page that says audio services our audio capability includes professional voice artists and actors with a range of dialects editing and creating sound effects and so you would automatically know that this company uses voice talent and you can reach out to the right person and see if you can get on their roster okay so here's a sneaky tip once you find a company name let's say you let's say you didn't find the right person to contact on the site but you found the company name and you know they use voice talent go to LinkedIn to find the right contact person so search for the person with the job title that would be in charge of hiring voice talent so you can go to LinkedIn you can search for a company and then a lot of times we'll show the different people and what their actual job titles are within that company so you find the person that says elearning developer or instructional designer and then you know that that's the person that you want to reach out to and if you can't find a direct email address use google and or rapportive to try to find one and we don't have time on today's training to go into rapportive but i recommend that you write that down it's a great way to try and find email addresses even if you don't know exactly what it is if you know the company name it can help you to find a legitimate email address for a person who works for that company so you don't end up sending a generic email to info at ABC company com okay so a tip directories are a great place to find elearning developers in general but this next method puts you in the right place at exactly the right time so this is one of my favorite tips so it's a pretty pretty big one are you ready for this tip on how to find people exactly when they need them or how to find clients exactly when they need voice talent job boards and you might be thinking well that's anti-climactic job boards it's just like you know using a pay-to-play isn't it but yes I'm talking about job boards but not in the way that you think I use a concept called reverse engineering the job board so you're not looking for a job for you but you're looking for companies who are hiring the position who hires you so that means that if there's a company who's hiring an instructional designer why are they hiring an instructional designer well likely because they're going to need that person to create some training in the near future so you know that a company who's hiring an e-learning developer or you know one of those other job titles we talked about is going to need is going to be creating training soon which means that if they use narration they're going to need a voice actor soon so you can reach out to those people right when they're about to create this training to put you in the right place at the right time so here are some of the best job boards for eLearning the first three year we gonna be pretty familiar monster monster calm linton and Careerbuilder are great you've got a lot of e-learning type jobs on those flex jobs is a little bit less known but flex drops is a really really great resource for finding eLearning in particular because the whole premise of flex jobs is it's people who are interested in telecommuting or working from home or you know working at least partially from home instead of going into an office and that means that a lot of jobs that can be done solely online like elearning development are posted on flex jobs calm I believe flex jobs does have a subscription fee to it I think it's $15 a month to be able to view and search it but it's like I said a great resource and there are a lot of online training jobs that you can find on flex jobs comm so here's an example of one of the job listings you might find for an instructional developer and a lot of times it just tells you right up exactly what they're looking for so this says this position reports to the Education Development Manager and we'll have overall responsibility for the development and implementation of e-learning solutions using various software and authoring tools suited to the content and user learning needs so they're telling you right there yes this instructional developer is going to be in charge of elearning solutions of developing that so this company is definitely in need of if they use narration for their e-learning they're in need of narration soon because they're going to be creating this really soon and then sometimes it'll have contact information of the person that may be the that positions going to report to and so that gives you a name sometimes it gives you an email or a phone number so that you can you don't you know you don't even have to look anymore to find that contact information and here's another example here of just having hey if you if you have any questions here's the contact information they just give it to you so kind of by trolling job boards and reverse engineering the job boards you can find the companies who need to hire voice actors and get some really important information for reaching out to them so if a company is hiring someone whose job involves hiring voice talent chances are they will be hiring voice talent for projects in the near future all right so moving on to step three we've got the prep we've found the work so how do we actually get it how do we acquire that work so this is where you will engage in elegant marketing is what I like to call it so you'll be effective and intentional but helpful rather than annoying that's our goal so this is where the marketing mindset bonus will really benefit you it helps you again to get into that mind frame of your actually serving your client when you reach out to them so it's not a it's not a selfish thing to market it's actually you serving client and helping them to oh goodness I think that was misspelled everywhere so really helping the client to meet their goals by by reaching out to them when they need when they need the voice-acting narration so the concepts behind acquiring the work make yourself stand apart from other voice talent by implementing a well-designed plan exercise permission marketing so permission marketing says it's the privilege the privilege not the right of delivering anticipated personal and relevant messages to people who actually want to get them and that's Seth Godin definition so again it's not mass mailing it's not spamming it's more it's serving and it's delivering anticipated personal and relevant messages to people who you're actually helping them by getting your your name out in front of them can be correcting this everywhere now okay so what you'll do when you acquire you compile the data that you discovered in step two and then you'll use a tool to organize it so in step two we actually found all of the information and now we're going to use a tool to organize it and to actually start executing our process of reaching out to these these clients so my favorite tools to use for this you've got Google Drive you can use Google sheets for that and I showed you an example of that earlier and we'll have another one here in just a moment and then pipe drive which is actually a really great paid software that you can use it's actually my favorite to use for for several things I use it for my workflow when I when I'm booking work and I also use it for reaching out so here is a screenshot of what it might look like if you use Google Docs if you use a spreadsheet to to compile all of your data from what you do love from what you discovered in step two so it's pretty detailed here and this isn't even all of the columns you've got the company the contact name the website contact information email phone number the date you emailed them and whether they said yes no or you're hopeful the date that they responded their response whether they were a referral or a cold call and then there's more so a lot of information that you can track but again the purpose of that is you want your you want every touch point with the client to be meaningful and to be helpful and if you're not keeping track of those things you can end up you know emailing someone twice in a day or twice in a week and being annoying or forgetting about them for a while and dropping the ball so it's important to compile all this data in a in a way that's Thoreau and then I mentioned pipe drive and I love this tool it's a dragging drop tool so you can have your categories up here they're called pipe lines actually this this whole sort of spreadsheet would be called the pipe line and then you have these different areas in the pipe line where you can drag and drop your contact so if you've contacted a company and you've sent them the first email they would be here if they said yes we want you on your Rost on our roster or yes there's work you can drag them here if they said well we don't really need anyone right now but you can contact us next weren't a couple months you drag and drop them here and then as you go through the follow up cycle which we'll talk about soon you can drag them through that process and it really helps you to visualize where they are and to keep track of where they are okay so let's talk about do you need a resume a lot of us got into voiceover maybe because we were tired of the whole corporate thing and kind of get away from those corporate things like resumes but a lot of eLearning is corporate and so when I started reaching out to co2e learning companies I came up with a an actual resume and not an acting resume but more of a professional resume and I found that a lot of the e-learning developers really appreciated that it'll make you look more professional it will make you stand out in a good way from other voice talent and then a note on that a well-put-together resume will help you shine but a carefully crafted cover letter could make you a shoo-in so what I do is I have you know resume that I kind of tweak for each client and then I actually write a personal cover letter for each client that I reach out to you that maybe even mentions some of their work that I've seen on their site or something specific to them so they know that I've actually gone through and I want to be working for them I'm not just mass mailing so things to have ready as you start this acquire step of the process your resume and cover letter what your rates are your policies your demo what your availability is and be realistic about it and then your Terms of Service things like how fast you can turn work around what your policies are for rerecords you know studio time stuff like that so have those things that they're ready as you're really digging into to getting more voiceover work okay and we glossed over that pretty fast there's a lot more that we can go deeper into but we'll talk about that later so let's get to the work this is where your voiceover performance training will come into play this performance piece must be in place must already be in place before you begin the process because again if you're if you are an excellent marketer and you're executing all of these steps perfectly but your demo doesn't really sound that good or you're not able to deliver a good elearning read maybe you're great at promo reads but you haven't quite mastered the e-learning read all the marketing in the world isn't going to help you to book more work if you if you can't do the work which I just read my own mind all the best marketing in the world will not make you a good voice actor so the concepts behind performing actually doing the work make things easy for yourself if you have acquired the training to be competitive arrange your workflow to help you do your best work be sure to check out their performance styles that the client has used in the past and then listen to e-learning demos on voicebank net and I actually had a great question after this morning session and someone said if we should I be more concerned with he said I he's that I have a very specific style of delivery should I basically focus on companies who are interested in that style or should I try to switch my style to fit what the company wants and the answer I gave them was you know that's it's basically a branding question you have to know who you are so your website your demo everything about you should speak to your brand so that's the first thing I would say is know who you are and what types of reads that you like to do because chances are what you're good at is what you're going to be hired for anyway and there will be clients who turn you down but that's okay that's kind of the price that you pay for having good branding because there will be certain clients that want to snatch you up and others that say no that's not quite our style now if you have range and you can do a lot of different things then you can work you know with a client and say do you want me to do the teenage girl do you want me to do the you know accented middle-aged woman and you can work with it but if there's a specific style that you like to do then you know just make sure that's clear in your branding okay so the work you want to give each client the highest quality work possible so do the work of getting good training and practicing and then along with that is know your pricing structures so along the lines of performance you can go to voice bank net and just type in right here ile earning into the search field and it'll deliver a bunch of male and female elearning demos so you can listen and kind of hear what's out there and what's booking right now and then the different pricing structures it can go all different kinds of ways and especially if you're a non-union voice actor you have a lot of control over how you want to structure your rates let's see have some questions in here and we'll get to those in just a little bit so you can do cents per word and it's really all over the place but a decent place to start it's around 20 cents per word if if you're going to use that model you can use a dollar per minute structure I'm not saying $1 per minute but just a number of dollars per minute could be a structure you could have a minimum dollar amount for the first 5 or 10 minutes and then a per minute rate afterwards you could have an hourly rate so maybe you say hey I'm 250 dollars an hour and that's my studio time whether it's five minutes or 59 minutes it's $250 because that's my studio rate and then you can always ask what's your budget okay so moving on to follow-up and we didn't spend too much time on performance but I will give you some resources for that in just a moment okay so follow up this is where most people drop the ball and where you stand to gain the most be sure that you document every touchpoint that you have with every potential client you don't want to accidentally over market to your clients or under market to them the concept behind follow-up is that you want to stay top of mind so that when the client needs a voice actor again you are the natural choice any type of contact is good but sending real things and the real mail will make you stand out in a really good way so I'm a big proponent of postcards and I even have some mugs that I send out to some of my clients sometimes so here's the four-step follow-up cycle well this isn't the cycle quite yet but there is a four-step follow up cycle it could be modified to your comfort level but you do have to be consistent with it and again this is where the the marketing mindset is going to help you to to be consistent not to think man I'm I'm bugging these people this is so hard to do but just to realize that you're providing a service I send the physical postcard immediately after finishing your first job with a client and I I'm a proponent for that no matter what it is whether it's commercial work eLearning anything I think a follow-up postcard is always a nice thing to do so here here are the four steps the postcard immediately after project completion follow-up email the next week monthly touch points or however often you've agreed with the client to do touch points and then repeat things to include in your monthly touch point so you might be thinking all right I get that I'm supposed to be staying top of mine but what am I supposed to be saying to these people when I email them so there are different things you can include in your emails or messages notes letters postcards however you're deciding to do it if you have a new demo you can mention that you can send examples of recent work you've done you can send interesting and relevant to the client news new rates if you got a new website new equipment new Terms of Service those are all things that you can kind of just say hey remember me I'm still here check this out you know I've got a new site I've got a new microphone whatever it is just to stay top of mind is the point there okay so we went through a lot of information really fast there and I will definitely get to some of these questions that have been coming in but I want to know your thoughts on what we've talked about so far with this system help you to take your voice over business where you want it to go faster than it currently is and I will say that the e-learning industry in general is booming right now I can't remember the exact stats but it's in the billions of dollars and because it's so cost-effective for companies to use as opposed to paying for travel and airfare and per diem for these trainers to to go different places you earning is really growing and isn't necessarily doesn't necessarily have to be as hard hit when the economy is bad because again it's actually a money-saving tool compared to the alternative so let's talk a little bit about why you showed up today you were looking for an alternative to constantly auditioning on pay-to-play sites you wanted to know how to find and book consistent elearning narration work you wanted to know how to make yourself stand out from other voice actors who are vying for the same jobs so here's my hope for you no matter where you are in your voiceover career I hope that the concepts and ideas that you learned today were inspiring and helpful and you're able to take some of these tips and implement them and use them in your voiceover business I hope that you leave this training feeling empowered with a new set of tools to help you reach your voice over goals and with that in mind if you're really if you're ready to really dig in and get serious about booking more elearning work I have a program for you and it's called book more elearning with gusto and elegance and it's a it's an online training program surprise surprise online training about online training with me Keri Olson and my voiceover coach Allison Steele who is an amazing commercial and promo and elearning voice actor he's been in the business for about 20 years and just a great teacher so this is the complete system for finding and delivering repeat elearning work that allows you to build up your business while decreasing your stress in buildings to build stability so I love the repeat aspect and I love that it actually helps to with stability and actually take stress off of you and I presented some of these tools that are going to be presented in the training to a fellow voice actor and he this was his ringing endorsement that I didn't even ask him for he says if you were looking to seriously step up your your e-learning game I can't recommend this enough and he says this is an absolute game changer so what you get in the course it's five modules and the first one we'll talk about operation what you need to know before reaching out we'll go into more detail in that and the different types of e-learning and then dive deep into some productivity hacks for recording and editing and the module 2 is the one that will really make a difference finding the work so we did an overview a flyover today but we'll do a deep dive treasure hunting with Google and directories we'll talk about how to use events and conferences to find elearning work which is another great hack I didn't have time to get into it but the absolute what I believe is the absolute best resource for finding elearning leads which we'll get into in module 2 of the training and that how to use job boards to maximum effect and then in module 3 we'll learn how to talk about acquiring the work tastefully and confidently reaching out to clients developing your marketing materials and then also of course your demo which is such an important piece of your of your job and then module 4 doing the work performing for e-learning with Alison Steele so she's actually going to do a session on the difference between elearning performance and other types of performance so if you haven't been getting much e-learning or you're kind of confused as to what the e-learning style is you know am I supposed to sound like a robot is it supposed to be friendly how do I do this she isn't like I said a very talented coach and she'll be coaching us through that process of performing eLearning specifically we'll get more into pricing structures and also maximizing your workflow and then module five is the recurring work step so the four step follow-up process how to write the perfect postcard I'll give you some templates even that you can use for the postcards and for emails and then best practices for staying top of mind with your clients so what you will have when you join this program you'll have a unique advantage in your business by knowing exactly where to find work exactly when it's needed you'll have a hands-on guided system to help you avoid common marketing mistakes and pitfalls you'll have a toolkit of resources to fall back on to help you keep your client list full and and you'll have you'll be able to maximize your efforts and get repeat clients with a highly effective follow-up system and here's what you get with the course you get the complete five step system delivered through all of the trainings delivered online you get lifetime access to those recordings you'll get cheat sheets checklists and templates exclusive marketing hacks and you'll also get to be a member of a Members Only private Facebook group where we can collaborate and help to connect and encourage each other and then of course as I mentioned at the beginning you get this marketing mindset for voice-actors bonus which is almost worth it in and of itself especially if you're the type of person who hates marketing or who feels weird about it this is something that can really help you to to overcome that obstacle all right so are you ready to take your e-learning bookings to the next level might be thinking what's my investment and how much is this course cost so the total value of the book more you learning course is $1,300 and you can get started today for ninety two dollars and then three installments of ninety two dollars to follow so we've got the four payment plan you can get on get in on the training for ninety two dollars today and then four monthly payments after that or you can just do a one-time payment of three hundred twenty-five dollars which is a great deal and jump into the training and be part of the course Carey Olson veoh.com /join is the URL to go to and you can see how to join there and to really start making eLearning a bigger part of your voiceover business and to provide some of that stability that we talked about so there's that URL again Carey Olson vo comm slash join and once you get there this is what you'll see at the top of the page you'll see just the the logo there and then you can put in I don't ask for a ton of information it's just your first name last name email and then which payment option you'd like to do so you can select it there it's pretty straightforward and you can your payment information and submit and that's the entire process and of course I have a 30 day money back guarantee because the whole point of this training is for it to work for you I want you to once you implement this program to start booking more work and for it to pay for itself quickly so if you do the work and show me your results and you don't believe that the system lived up to its promise I'll give you your money back because obviously it didn't do its job but if you follow these these this system you can absolutely start booking more elearning work so here is the total value again $1,300 so you got the full training system for one thousand two hundred fifty five dollars which includes outreach templates checklists and cheat sheets as far as well as the Facebook group the private member's Members Only Facebook group and then you get the marketing mindset bonus which is a $45 value as well and there's the URL Kerry Olson vo comm /join alright so there's another look at the payment plans and we'll go ahead and start taking some questions now if you have questions you can email questions at Kerry Olsen vo comm or on my site if you saw there's this little icon down here so you can click on that and that will send me a direct message as well so you can ask questions that way is a per minute rate the length of the recording or the number of minutes you spend doing it that's a good question it's the length of the recording so the final recording length is what you're looking at there all right some great feedback sherry says thank you for this session offered some advice and ideas I had not heard before great I'm glad it was helpful do you still book currently and already still working full time vo yes absolutely I do not do pay to plays anymore I book solely based on repeat work and on my own marketing and then through my agents so I'm a full time voice actor working out of my booth at home and do a lot of e-learning and I love it I actually I'm at a point where I outsource all of my editing for elearning so yeah that's that's where I am at this point how long do you expect to see results with using this method I love this question because I think it shows that you're you're serious about it but it's an impossible question for me to answer without knowing you because as we talked about and I believe it was the second module if you it really just depends on where you are with your skills if you're doing all of the right things marketing wise but your skills aren't up to par and you know that's that it is what it is and I will say that if your skills aren't quite as good as some others but you are following this system you can out book someone who is technically a quote-unquote better voice actor than you just because you're doing the follow-up system the right way so unfortunately I can't tell you exactly how long if you if you are booking elearning work right now and you start the system you can start seeing results immediately absolutely what is the average length of eLearning recording that you do probably about 30 minutes for most of my clients how do you make recent work part of your demo if you signed a confidentiality agreement if you signed a confidentiality agreement you can't I do not put that in your demo I'm always asked you know check with your client first if they say it's okay or if they say after this is aired you know then then you can go ahead and use it but that's that is a really great question because with elearning specifically a lot of it is proprietary information so if i've got a booking with AT&T and they are doing an internal training talking about their numbers or you know their secret sauce that they use that's not something you can put in a demo because then you know the other phone companies are going to hear it so a lot of times with eLearning for your a demo you would have to create something specifically for your demo or pick a part of the e-learning that is just generic and it could be any company and doesn't give any proprietary information are your jobs mostly solo or do you have clients that ask you to bring in other voice actors so occasionally I do have clients that that asked me to bring in other voice actors I would say they're mostly solo but I have before had either a client who has other voice actors on their roster so they you know it's kind of a collaborative project of course I still do everything on my own for the most part but there are some clients who say hey we need a guy voice do you know of anyone and then I can you know reach out to my network but the majority of what I do is I'm the sole narrator how long should a demo be how many demos many demos are only one or two minutes long so yeah for commercial demos typically you're gonna want it to stay around a minute 20 and my e-learning demo is about that length as well they've gotten shorter as people attention spans have gotten shorter so you know don't don't have a crazy long demo with elearning I think it's okay for it to be a little bit longer because of the nature of it but you know if you do five six different different examples on your demo and keep it around a minute 20 and that's pretty that's pretty good do you think there is a strong preference in the marketplace for e-learning demos that include mainly dry reads or is it important to include produced work as well I don't often have access to the final produce version of work that I have done so if you're talking about demos specifically a lot of the times with an e-learning demo you can add music up and under your your work that's what I what I do most of the work on my e-learning demo isn't from an actual client it's work that I've recorded specifically for my demo and I'll either add music or if you're having someone else help you with it they can add it I think it just helps to add texture to it and to help it to not sound so monotone so even if the final product isn't going to have music under it I'll maybe every other every other example have a little bit of these underneath yeah so as far as how long does it take to see results and just someone said just curious what your experience has been so yeah once once I got the the process really honed in it really started working on its own and and in really the more that you do it if you if you implement the system early on and you get enough repeat work you don't have to do it all the time you don't have to constantly be reaching out now it's wise to always you know be be preparing for the drought but if you get enough repeat clients you know you definitely don't have to be grinding out this system trying to get even more in worst case scenario you over booked yourself worse / best-case scenario but just so you know it's not the kind of thing that you have to constantly be doing because once it starts to work for you then you've got work and you don't have to work as hard to get more does this work ever fall under Union regulations it could my experience with elearning is the most of it is not Union so that gives you more if you're a non-union actor obviously gives you more freedom with with rates and booking and that kind of thing and if you are Union you know you can look into seeing if you can convert it and still you know use the system and I really hope to see you on the course and you know like I said 30-day money-back guarantee so if you find that the course isn't right for you um and again the price if you've ever gotten one-on-one coaching you know that three hundred twenty-five dollars for these five modules you know you couldn't get for one-on-one coaching sessions for that so it's a it's a great deal for the package and thinking about the ROI and the way that you can turn that around really fast is it's pretty amazing so thank you all so much for being here and and yeah if you have any questions I hope to hear from you I hope to see you in the class so have a great rest of your day thanks so much

3 Comments

  1. William Wells said:

    https://youtu.be/6omoQlG-7wU

    May 22, 2019
    Reply
  2. Sean Cordi said:

    I worked at taco Bell for over 10 years, that's crazy that you were the voice of the training! I'll building my home studio right now 😁

    May 22, 2019
    Reply
  3. J. Stephenson said:

    Folks, Audacity is a good tool as a DAW, and it's free. She mentioned Pro Tools and Adobe, etc., but Audacity is good. DAW is digital audio workstation.

    May 22, 2019
    Reply

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