Behavior Analysis | An Overview

What is behavior analysis? It’s about people and the scientific
study of their learning and behavior. Over 100 years ago,
the underlying philosophy
of behavior analysis was introduced the best way to understand people
is to focus on their behavior — things they do and say. Over the next few decades, this viewpoint inspired a number of researchers who discovered the general reasons why people do what they do. Their core discovery was that the
events immediately following behavior determine whether it will be repeated in
the future. This is known as the principle of reinforcement. In the 1950s and 60s,
researchers began using these discoveries to improve people’s lives
through behavior change. These efforts led to the development of an applied science called applied behavior analysis, or ABA, the foundation of our modern-day practice. Today, there are tens of thousands of
credentialed behavior analysts who help individuals, families, communities, and organizations achieve meaningful behavior change. ABA treatment has shown to be effective in solving problems in a variety of areas. [Autism Spectrum Disorder]
[MUSIC] ABA is best known for its success
in treating Autism Spectrum Disorder. Decades of research have shown that
intensive ABA treatment is the most successful
approach for children with autism and in some cases can eliminate almost all symptoms. ABA treatment has been
widely recognized as an effective treatment for autism spectrum disorder by a number of sources, including the US Surgeon General, the American Academy of
Pediatrics, and the National Institute of Mental Health. [Behavioral Parent Training]
[MUSIC] Parent training programs based on
applied behavior analysis often teach biological and foster parents
the skills they need to create safe, positive, and nurturing
environments for their children. Recent research has shown that state-administered ABA parent training programs can keep families together while reducing state costs. [MUSIC] [Organizational Behavior Management]
In the area of organizational behavior management, consultants improve employee performance, workplace culture, and business outcomes by assessing and changing the work
environment of its employees and leaders a popular specialty in this area is
behavior-based safety which is a widely recognized and effective method for keeping employees safe and healthy while on the job. [MUSIC] [Behavioral Gerontology]
In dementia treatment and elder care, behavior analysts treat aging related issues such as: memory problems, health issues, wandering, medication adherence, and more. Over the past 50 years, behavior gerontologists have demonstrated that their services can improve the health and quality of life of older adults. These are just a few of the areas that applied behavior analysis has improved lives — and there are many more areas where behavior analysts are working hard to address the world’s problems. If you would like to learn more about Behavior Analysis, visit the following websites for more information.

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