10 Tips to Guarantee a Successful eLearning Program Launch



my name is Paul Cooper and the VP for Europe Middle Eastern applicable applause and I'm going to be welcoming you to and Pugh very shortly answer elearning consultant and an e-learning architect this will just like to share with you a little bit of background on litmus lipof by Khalid as cloud is a cloud based solution that unifies learning management extended enterprise and prepackaged content in an innovative platform to meet any organization's internal external trading needs we have over five million users in more than 130 countries and 24 languages and they're all using lip loss to improve performance and monetize training now liftoff and ampere and I'll be introducing in just a minute and to be blogging for six years by this blog on our website he also has his own business as an e-learning consorted elearning architect of curling UK he's also develops custom content including a few lit most customers our customers here in London is called sonica which is a large sugar trade earning develop very very interesting custom content for them and you get to see their video on our website as well without further ado I'm delighted to give you two and so please take it away em thank you very much Paul early appreciate it and hello everyone wherever you guys are before I start working as a consultant I just give you some background I run the e-learning departments and and learning development departments for a number of big organizations and during that time I launched several elearning programs so I don't like to use the word expert but I definitely made most of the mistakes that can be made doing this type of thing so what I really want to do this afternoon is is just go through some of other sort of lessons that I've learned really and just share those with you guys I'm not obviously we're all going to be in very different situations have work for different very different businesses have very different goals and objectives for what we want to achieve with our e-learning programs so some of these tips may apply to some of you some of them may not hopefully at least one of them will apply to your situation but we'll try and keep the webinar quite interactive as well so and ask you some questions so make sure you're staying awake wherever you are answer the questions that I asked and then we can get some good feedback from you guys so just before I get started I just wanted to mention a free crash course that I've recently launched which is called five common mistakes to avoid when starting an e-learning project and obviously it's very relevant to what we're talking about today so it's just the kind of drip fed email crash course that you can sign up to just by going to this URL 5 elearning mistakes calm and it will just go into a bit more detail than I'm gonna have time to go into today but give you a really you know some really useful tips into you know avoiding some of those classic mistakes that I see many companies make when they launch an e-learning project or an e-learning program if you sit tight as well at the end of the webinar make sure you'll stick around to the end I've got another special offer for you hopefully you'll find quite interesting as well so hopefully you'll hang around to listen to that so 10 tips I don't want to take up your whole day so I'm going to try and stick to sort of two or three minutes per tip which will give us plenty of time for questions and answers at the end so I'm going to start off with a question I'd like to know from you guys just type it either a wife a yes or an N for now if you've already launched an e-learning program within your business or you part of a team that is already working on a new learning program that is already being delivered if you could just type that into the chat window now make sure you're all still there and get some get some feedback from you guys right while I'm waiting for you to answer that question my first tip is don't underestimate scope and what do I mean by this well I see so many companies starting off an e-learning project kind of half-heartedly dipping their toe in the water and quite often you know I understand that the e-learning is a bit of an unknown quantity of companies never done that before and the companies may be a little bit unsure about the amount of return on investment they're going to get from in bed thing in this type of program but most companies underestimate what it takes to launch a successful elearning program now anyone can kind of go away and download sort of one of the rapid authoring tools like storyline or captivate and and the LMS platforms these days lit maus included some of these platforms are incredibly easy to get started and you can pretty much sign up for a trial upload some content and away you go but that really is the tip of the iceberg and what we're looking for here is not just to launch an e-learning program but we're looking for a successful launch and we're looking for a successful program over a long period of time so what is success that's obviously a very subjective word and you know we're all as I said at the start we've all got very different projects very different goals and objectives of what we're trying to achieve by delivering training online and the first place I go back to my experiences first elearning program i ever launched my sole aim really was to create a resource that was going to be valuable to the audience and in that example the audience was a mixture of customers and employees so we were using the learning management system to deliver training to a network of customers who were located world worldwide but also a network of employees who needed access same information and a lot more and the aim was to really deliver something that might much in my head actually be what I really wanted was my ultimate goal was to see those to see those employees and those customers bookmarking the LMS and going back to it on a regular basis so not just becoming a platform that they went to kind of once a month or once a quarter when they decided they needed to finish some training to you know get ahead of the curve or to get a good review a review of christmas' it was the become a place where they just visited regularly and they got constant value from it and that was kind of in my mind and success and obviously as I said you know that differs from any of us but you know I wanted it to not just be about learning new things not just about kind of the more traditional training courses but I wanted to create something that would provide on-the-job answers so if somebody had a quick question they need up needed answering you know rather than go into the intranet or rather than going to speak to their colleagues or their managers they could just quickly access this resource and they would find what they were looking for so quite often launches can become a bit of a big fanfare and then after a few logins people don't come back so it's really important to have an ongoing strategy for creating content and that includes creating you know strategy around which new content you're going to upload to the platform once you've launched the platform so you know think about six 12 18 months down the line how are you going to improve and refine the content you've already got on there and make you know how you're going to make sure that content is relevant to people because other key things here I'm going to use this word probably quite a lot today is the stickiness how are you going to get people coming back to this platform and increase the stickiness of the platform and you know at the end of the day if we want to create a successful platform that people are visiting over and over again we're going to have to make sure we use techniques to get people to come back time and time again so you know these days you'll hear the buzzword in the industry of social learning gamification these are techniques that we can use to really help people come back to visit that platform over and over again and and all of this all this all these things I'm talking about requires a lot of energy a lot of time a lot of emotional investment a lot of financial investment and you know if we want to see this project be a success in the long term we need to look at it as a long-term project and not just something we're going to kind of half-heartedly try at the end of the day you know I'm not sure what your your job roles are you know some of you will be training managers I'm sure some of you will be learning development managers maybe instructional designers e-learning developers probably got a real real mix of people listening today but I think is at end of the day your reputations on the line and for this project to be a success you want to make sure it's a success in the long term so please don't underestimate how much work is involved with an e-learning program like this tip number two remember that the content and the platform are independent projects now I always try and use YouTube as an example when I try and explain this concept and if we think about YouTube most of us you know I'm sure we've all use YouTube I would be surprised if any of us haven't used YouTube in the last three or four weeks it's the second biggest I found out the other day it's the second biggest are changing now YouTube which was quite a surprise and it makes sense doesn't it most of us if we want to find something out which in front of YouTube and we'll go and find the answer the question we're looking for but if we think about YouTube obviously you know watching TV or watching videos is a very different kettle of fish to to online training but actually the experience that we have when we log on to a platform like this is very seamless we log in we can see the videos we can see the platform and it feels like we're using you know one system and that's the same thing that we want to learn us to experience when they log into our e-learning platform we want it to feel like a very cohesive single experience but what we actually have is two very separate projects here and we need to break them down and search if we look at a typical sort of learning digital learning project we need to break it out into this content and platform and they essentially two sub projects and the reason that we need to think of them as two sub projects is that there's very different skills required for undertaking each of these projects so think about it on the content side if you're creating content you might be a learning designer or instructional designer or an e-learning developer your skill set is going to include instructional design graphic design content development and content production the ability to work with subject matter experts now if you compare that to the sort of skills you would require for working on the platform side of things the platform side of things you're going to need more technical skills you're going to need more administrative skills the ability to work with the IT department you're going to be analyzing data you're going to be reporting on that data analysis so it's quite a different skill set there and and a great example if I go back to the first time I lost need learning program within several weeks of launching the program we saw quite a impressive uptake of people using the system and people coming to us and asking for more content and more reports and more functionality within the platform which is fantastic but we were kind of a victim of our own success really because we hadn't really anticipated so much demand for this and what we have to start doing is breaking the project up into two separate projects then we had to hire sort of a new structural designer and an e-learning developer to create the content and we have to hire a learning management system administrator to manage the platform and to deal with the management who needed reports and analysis of the data so breaking that project up from the outset is a really clever strategy because it really does separate those out from the beginning and it will make your job a lot easier later down the line I'm just gonna ask another question here guys and I thought it might be easiest to type a one letter answer but in your job roles if you could just type into the chat window are you responsible for mainly the content for the platform or for both so just type of C a P or a B and you'll be interesting to see if there's a mix of a mix of the three there yeah and your first question you had about two-thirds of the people say yes and about the third say know that drums doofus so got lots of C's a few both and lots of these oh well yeah so mainly but a lot of both a lot of people do both well that's really interesting because that's actually what happened with me and I was always drafted into my first company as a kind of jack of all trade you know essentially I was an e-learning developer and I was somebody who created the content but quite quickly I realized I had to turn my hand to implementing an LMS as well which is a very different skill set so being adaptable is really important but setting setting these projects up as individual projects right from the outset and making sure that management understand that they are two very different projects it's a very it's a very sensible thing to do from the beginning and it will help you really make a success of the whole program if you've really differentiated between those two projects so thanks for that feedback Paul that's great and thanks for everyone for answering right tip number three start with the pilot now it's really tempting when you have spent months and months potentially even years planning your e-learning program it's really tempting to think yourself right it's taken me ages I'm already behind behind deadlines I need to get this out as many people as possible you know you spend months months looking at it you kind of go a bit crazy in their head because you spent so much time staring at the same dashboard and staring at the same e-learning courses and clicking on the same buttons over and over again and we learned how our platform works it's tempting to think right let's just get it out there and get it to as many people as possible but it's much better to start to a much smaller audience now often companies will run what they might call a pilot launch of the program which might involve like technical testing for example with a small pilot group so that might have involved like the IT department and another sort specific people within the business and that's usually a combination of doing things like testing the content and the platform behavior within different internet browsers testing things like different virus programs and different firewalls and and if you know if content is going to load up if you know these different pieces of software are working and testing different internet speed stuff like that which is obviously a really sensible thing to do but what I'm talking about when I talk about a pilot it's launching the content or launching a sample of the content to a sample group so I o-hisa choose about 100 people I don't know where I got that figure from but it seems like enough people to get a kind of a good cross-section of people using the content and then what I used to do was I used to try and assess and I'm sure there's better way better and other ways to do this but this is the way I started doing it I started off with getting some feedback with their experience with the content in an online survey format so I would use something like you've probably heard of wufu forms or what I use is called type form which is a really good tool for just you know asking some sort of survey questions you can just send a link out and ask people these questions an even better way to get the feedback is to talk to people face-to-face if you've got hundred people you could potentially go and sort of interview them one at a time or jump on the telephone and see if you can get some feedback and obviously you have to be aware that because you're responsible for the project they may not want to give honest criticism because they feel like they're you know maybe hurting your feelings but maybe that maybe they wouldn't be maybe they'd be quite happy to be honest and tell you it's crap but that's obviously for you to figure out the best way of doing that but the very best way I found to get feedback from people and to analyze people's experience of using the platform is to actually watch them using it it's just so fascinating I'd anything any of you have ever done it's maybe just title why into the window giver into the chat window if you've done this before but if you've ever designed a piece of training or online learning and you've actually sat and watched somebody using it you learned so much from seeing their experience because the things that you find a kind of common sense they might might not think obvious and as I mentioned before quite often we'll sit hours and hours in front of these elearning courses or the you know these trainings reactions that we've designed and we just can't see the trees because we've become so immersed in them but watching somebody else use the platform it might be the LMS it might be the course it might be a relationship between the two of them it's so interesting and you'll learn so much I not I tell you a quick story when I first launched my very first elearning program there was a feature within the LMS called categories no sorry it wasn't called categories it was called catalog it was like a course catalog and what happened was we uploaded the content into the course catalog and then from a user perspective they had to enroll in the content from the catalog side and that would give them access to it in the in the platform itself and I was walking through the office one day and I kind of glanced over and I saw somebody using the the LMS that I'd launched probably you know a few weeks previous and I was immediately kind of filled with pride and I was so happy to hear that some you know to see that somebody was using my LMS I mean it wasn't somebody I'd asked to use it they were just using it and it was great but then I looked a bit closer and I noticed that they had only enrolled in one course and I think in this particular department we'd actually created we actually made made available kind of like 20 courses worth of information when it was launched something like that I come in with the exact figures but they were really not using the platform to the best of its ability essentially and I went over and I spoke to the guy who was using and I said to him you know why have you any enrolled in one course did you not know that you had all this content available to you and he simply said to me well I didn't know I was allowed to enroll in those because they were in this catalog and I didn't know what I was allowed to enroll in and it was something that was so simple to me but if I hadn't have seen him doing it and if I hadn't actually watched him using the platform I'd have never realized that was an issue and you might have found that 95 percent of the workforce had the same issue and weren't accessing the ruptor content so it was really interesting to see that because you know without having seen somebody using the platform using the content you know I really wouldn't have learned from that and that really taught me a lesson that I need to go out there see people using the system speak to people get their feedback find out what they don't like and that's the key thing is to ask them what they don't like they were going to give you the positive stuff yeah we like the graphic Joe is interesting and we learned a lot but when you can dig in and find out what they didn't like that's where you're going to get the really juicy stuff and you can use that feedback to go back to your platform and when you eventually do launch it to a bigger audience you're really going to know that you're going to hit the ground running because you'll have optimized all those little problems that you've identified in your pilot tip number four put your weapons down so what do I mean by that well it's very tempting when you're tasked with delivering you're learning to kind of go out there and to research all the best tools before we we do anything else and we ask another quick question here guys and I want you to be honest now how many people here have downloaded the free trial of something like storyline or captivate or one of the other rapid authoring software and then decided after a week of kind of sitting around with it that they just didn't have time to learn how to use it or well maybe you asked one of your team to learn how to use it and they didn't have time to learn to use it so we're getting yeses and those will no doubt the next time but really when he said yeah I guarantee being colleagues they can't you sense that so I mean thanks for those of you who have answered though honestly and phidias because I think we all know somebody's done that but it's understandable because if we go to Google and we type in build elearning course and I did this before before building my presentation for you you can see I've highlighted some of the results here and it's quite funny because on this first page of results we've got the first suggestion is saying how to make an e-learning course and it says let's start with SCORM and then after that first result we've got three results from the articulate website which is you know I'm sure you're all familiar with articulate story lines from the most popular rapid authoring tools and then down the bottom we've got our last result which is easy generator it's another piece of e-learning software and you know if we take a little take a bit sit back you know and I'm talking about not choosing our tools first if we take a step back and think about what we try to achieve when we're delivering elearning platform or our e-learning program what are we actually trying to achieve it well we try to deliver useful information and that may be for a number of reasons we might we might want to reduce the amount of classroom training we want to do we might be replacing classroom training we might be replacing messy and network drives or intranet pages where you've got a random information all over the place we might be just disseminate disseminating information within the business that you know previously was disseminated by email or was in the minds of subject matter experts somewhere we want to share it with the company we're essentially trying to train people we're trying to help people learn we're trying to help people have access to information and I think it's sometimes easy to slip into the habit of thinking our e-learning it's got to be some fancy wizzy interactive type content just because you know we're calling it you're learning yeah and question a lots of questions coming up that now set up so Hillary at how much time approximately of content creation two lon what is a reasonable project timeline for a single module course there with a multi module course Paul could you just repeat the first part that question I didn't quite catch what you said how much time from content creation to launch what is a reasonable project timeline for a single module course compared with a multi module course well that's very different question if achill question to answer because obviously I don't understand the the amount of content within that module I mean if we look at a module I would probably guess is about a 20 minute 20 minutes worth of content you know and I'm sure Hilary can give me a bit more maybe I can have a chapter after this after the webinar but you know let's say I've got a 20 minute module and we want to deliver that to you know our audience I mean and actually this ties in really nicely with what I was just about to talk about so yeah it's a great question to ask now and then and I'll I'll kind of try and answer this question and roundabout way but you know I'm assuming Hillary's talking about kind of an interactive e-learning module with all the bells and whistles you know you may be built this in storyline or captivator one of these tools like that now it's very you know if you're talking about launching a whole LMS platform with just one 20-minute module yes it might fulfil the purpose of being able to deliver that content to you know your audience might be 50 people it might be 500 people it might be 50,000 people I don't know what you know who your audience is but yes they're going to access that content yes it might be a great course they might finish it they might all pass the test fantastic but if you've just launched in one course and that's taking you two three four months to create that in the first place what's going to bring that audience back to that platform you know next week or the week after if you haven't got a longer term strategy than just that one module you know yes you can launch it but you're not going to you're not going to see much engagement with that platform so one of the things that you know I try and advocate and I try and sort of suggest to people is to take a step back and think yourself right what we're trying to do here we're trying to deliver value we're trying to deliver content and information and help people learn so I'll give you an example this is something I've had success with in the past now I was in the situation I had a platform I needed to launch and I had a lot of them from I had a limited amount of information I didn't feel it was enough information to launch a platform with because I didn't think people were going to come back and use the platform with just you know a handful of what we might call modules of courses so a great way to add immediate value to your library is to in our situation was to convert classroom courses into video based training and what we did is we asked our presenters our trainers – if they would mind if we were to film them record that the training so what we did is we put them in front of a camera and with the first time we use one camera the second time we use two cameras and then what that did is it gave us different angles from when we were recording the presentation then we've got a bit more clever with this and a bit more cute and we added a high quality microphone so this was like a lovely lapel microphone that clips on to the presenters suit or jacket and having high quality audio it makes so much difference I'm sure you're you know when you watch YouTube we watch your video it's so much better when you watch somebody who's got a high quality audio it's more important actually than having high quality video then we started doing things like using Camtasia or you can use ScreenFlow on a Mac to capture the present presenters screen so this is especially useful for software training which we had a lot of so we would have a combination of two cameras high quality audio and the presenters screen and then we would record the presentation or the training session let's say it was a two hour training session and actually the example that we did this in the very first one we did was the company induction and our company induction was like a for our afternoon session and people used to fly in from different departments to attend the induction and it was expensive thing for the company because obviously if you're flying people around and taking people off their day to day work it can it can be an expensive you know thing to do so we actually recorded the induction and then what we did is I I was actually at this point working in a very small team we didn't we have the bandwidth to do all of the editing so we actually outsource the editing to a freelancer we found them on a website there's lots of websites like up work or find a freelancer comm and we got them to break the content down into very sort bite-sized nuggets of information and what we ended up with was a really comprehensive course or training module the way of whatever you want to call it terminology can be a bit confusing but we ended up with these bite-sized nuggets of information that we were able to upload to the LMS individually and it looked a little bit like this and I've just bought a mock-up of an LMS dashboard here and what you can see here is is a course that we've broken down into small nuggets and can you see how much more value there is now on our platform because we've you know added this content and we haven't gone too crazy with thinking off we've got to use storyline we've got to use captivate it's got to be Hollywood quality production this was a very crude you know kind of you could almost call it a kind of dirty project production and you know the purists that I'm sure there's people who work in learning development are probably looking at this thinking well this isn't properly learning this doesn't you know this doesn't count and you're probably right but actually it's a quick win and it was delivering value and it was enabling us to stop people having to go into the classroom training and we were delivering value and we were delivering value quickly so we're able to launch the platform with all lot more value an even quicker way to do this while I'm on this point is to you know a lot of companies will record their webinars you know like we're doing today we're recording this webinar it will be so easy to take this webinar and to maybe break it down you could break it down into your 10 tips upload those ended with individual videos on your LMS and you've instantly got some more useful information that can be delivered to your customers or to your employees so I probably haven't answered his question as specifically as she woulda liked I'm happy to talk to her afterwards or speaker out after the webinar but hopefully that's given you some food for thought into you know how else we can add value to our platform I'll carry on if that's alright Paul just when the makeup ladies I will get it quite a few questions now and but we're going to have to handle at the end is the sake of time so I think I need to leave a bit of time at the end and the questions but please crack on okay well we're nearly halfway through so I'll try and get through the next five a bit next six a bit quicker my next tip is optimize your content to create an incredible user experience and this aligns actually very closely with what I was just talking about so I won't spend too much time on this one but quite often and a lot of you have already said that you're designing the content and if some of you have said you're in you know responsible for content and for the platform as well which is great but quite often and this happens a lot if you're outsourcing content to third parties or you're buying off-the-shelf content quite often the learning designers are not familiar with the final platform that the content is going to be hosted on and then and what this means is that that end user experience isn't necessarily as good as it could be so let's have a look at an example we'll bring up the same as a mist dashboard that we were looking at before now if I go and choose one of these courses I'll click on the cybersecurity course now this is what happens nine times out of ten and this is what I usually see when somebody you know it gets ready with their LMS they're ready to go with their learning management system they upload their cybersecurity course in which in this case is a 45 minute course and as a learner I've now got a I've got decision to make I can either click on my cybersecurity of course which is a commitment of 45 minutes of learning and a quick tip here guys if your lms doesn't have a functionality to show the duration of the course simply type it into the the title of the course name like that and it gives your learner's a visual indication of what they're about to click on and it's just a bit bit better from a user user perspective but this yet we're getting a visual indication here of what of how long this this course is going to last now what usually happens at this point is that I'll click on the the item in the LMS my elearning course loads up like this and if you've got storyline or captivate this will look quite familiar to you and within this within this course we've got our maybe our PDF resources are embedded in the course we've got our menu at the top as well which if I click on my menu I've got a submenu which we might call these our modules if I click on one of the modules inside that we might even it even excuse me I'm trying to convey probably we might have a submenu which shows our lessons so all of our menu is embedded in this e-learning package which if we think about it is this the best user experience that we can give our learners what could be a better experience and I'm going to show you a different example and like you know I've given the game away because I showed you in the last example but if we click on cybersecurity in this time we've got the same course but we've broken it down into lessons and we've broken it down into modules and listen to the lessons are within those modules and we can do that with tools like articulate storyline Dobby captivate just because it has the menu feature in the software doesn't mean we have to use it and we have to build these complex menus in the software itself and there's several reasons why this is better the first reason is search ability it's much easier if I want to find a piece of content I can type it into the search engine it's going to pull out that piece of content because your LMS is going to be looking for items within within the LMS itself rather than within the course from a commitment perspective I'm much more likely to work my way through each of these items one by one rather than start a 45-minute course look if I'm looking for a quick answer on how do I recognize cyber security I'm probably not going to start a 45-minute course but if I go here and I can see that there's a five minute module on how to recognize cyber security I'm much more likely to click on it and if I click on it we can see within the course might have built it in storyline exactly the same as I've shown before we just don't have that menu showing anymore which means that we do the module we did a lesson and then we go straight back to our our dashboard progress as well as another another great reason for doing it doing it like this we have a visual representation of how progress is going and with the course so I haven't shown you in it I haven't got screenshot of it here but you know in the LMS that I used at the first company which I've been talking about today each of these items each of these lessons would go green athletes after you finished it which means that when I come back to my LMS you know two weeks later or three days later or three months later I can instantly see where I would you know the last last place that I was and I'm in an inner situation where I can continue to progress so I mean people who would say to me this what are the many disadvantages to doing this and I need to be honest yeah there are a few disadvantages to doing it this way the first disadvantage is it's a lot more work for whoever's uploading the content because they have to upload each of these lessons individually they have to name them individually so it's more work from that from the administration point of view if you've ever had to migrate content from one element to another LMS this would be a lot more work as well because you'd have to migrate you know twelve lessons rather than one course but at the end of the day what we try to achieve here we're trying to achieve fantastic user experience we're trying to achieve a sticky platform that people are coming back to over and over again and if we break the content down like this it's just giving our learners a much better user experience so I've actually posed to the video quite recently on my YouTube channel you can find it on my website as well all about this which are go into a lot more detail about this if you're interested and sparked up quite a lot conversation on LinkedIn recently about this and people talking about whether you know if this if this model is relevant to traditional e-learning or if we're talking more about the kind of just-in-time learning that we would find on YouTube but essentially you know my argument would be our platform our e-learning program is there to deliver value whatever we call it where the traditional training or traditional resources or videos or you know on-the-job training you know it's there to help people learn and help people do their job better so if it's valuable in my opinion you should go on there sorry a good bit of a frog in my throat we're going to kick number six now identify one objective measure it and show off about the return on investment so as we discussed at the start of the whole webinar it successfully learning program is one that succeeds in the long term not just you know we're talking about a successful launch but it launches your relevant really and whether it has a good first day a good first week you know no one's going to judge us on that we're going to be judged on how our program performs over 12 18 24 months and onwards and to have a successful program in the long term we're going to need financial and emotional support probably from our management and from the people who are making the key decisions about you know how you know how much money we're going to invest in this how much resource we're going to apply to this program so how do we do this we're going to need to prove some return on investment and I'm sure for those of you who have already worked in learning your building courses you're delivering content already I'm sure you're aware that demonstrating ROI on e-learning is notoriously difficult and I I've said before people have sort of said you know how much time do you allocate to measuring how effective an e-learning courses and I would say to effectively measure an e-learning course you probably look in that doubling the amount of time it took to build it in the first place which is why I think so many people don't do that part of it because it's just so much work but we need to do that we need to at least do that and I've made a point of writing one objective here because if we're going to try and measure every single course it's probably not going to happen so kick one course or pick one piece of content well one objective I should say that we want to prove and we'll try that we're going to try and go after that one and really focus on that one and that one alone so pick one that you think is maybe easy and I'll give you an example of one that I've I've had some good success with in the past is replacing classroom training and the reason that I used to pick that one to prove an ROI was because it was relatively easy to show the in Packt of that being replaced by e-learning from a financial perspective so I could calculate quite easily how many times a classroom training session was delivered let's say within the 12-month period how much financial impact that would have so how much does it cost to hire the trainer to deliver that training how much travel was involved how much time with employees and customers need to take off work to attend that training how many times would people miss it because they were off sick and then half the the training and would have to be repeated and all these other considerations now let's compare that to you know listen look let's look at my example I looked at before where we recorded training session we've broken it down into little nuggets we've uploaded it as a nice combination of kind of micro learning and these little lessons it'd be very easy to do a financial comparison there and say straight away on a piece of paper look last year we spent X hundred thousand pounds on training this topic this year we haven't done it in a classroom we now do it online and we have saved I you're probably talking tens of thousands if not hundreds of thousands of pounds so pick something like that write it up as a case study and one tip I learned right at the beginning of doing all this stuff was that you really have got the tree of learning like a business you know if you're responsible for this within your organization you've got to look at it as a business and look at your learner's as customers and any business is only going to be as successful you know by proving that it's providing a return on investment so create it right a case study put it into a nice PDF spend some time making it look smart email that to kind of key stakeholders within the business really show off about it and show off that your or your e-learning program is having the desired effect and by investing more money and more time than more resources into this program it's going to have a positive impact and you're going to deliver more return on investment to this company okay tip number seven kind of goes along with what I've just been talking about but if we think about our e-learning program as a business so we're thinking about you know using what you know what to success how our business is successful well they're successful because they're not just good at doing you what they're doing ie delivering learning they're good at the other bits as well so sales and marketing and all the other bits that you know we need to create a successful business so and your e-learning program needs to be exactly the same and I learned this the hard way the first time I launched an e-learning program I you put you're going to laugh at me I spent ages getting it already uploaded the content got it all ready to go I think I mentioned earlier I launched it to the whole audience rather than launching it to a small pilot group that was you know one mistake but the other mistake I made was that I the only way I communicated this new platform to my audience and it was a bit of an afterthought really was to send an email a company-wide email and that was it and you I think I gotta remember reading a stat recently that said most office workers receive in the region of between 100 and 150 emails every day one email from some random guy I'd never heard of was not going to be enough to get people know logging in and access in the content and I was you know naively surprised that this didn't work so you know you need to think about what companies do what businesses do to market to their audience so email marketing I'm sure you're all aware of is big business these days and it works that's why it's big business because regular communication it's a regular reminder that there's something out there that's going to be of interest to them and the key is not just to email people and say oh you haven't logged into your LMS a week it's about delivering value into their inboxes so and we can be quite complex with this but you can start off quite simple so let's say we've got five departments within our business who are going to have access to the platform let's say our sales team you know they say our sales team are a key group of people we want to start accessing that we want to start accessing the platform what are they interested in what they care about what's going to make what keeping them up at night if they could you know double their sales this month are they more likely to log into the LMS to do the sales training if they thought that was going to be the benefit of them doing that if that's something that I think they could benefit could you drip-feed some of the information that you've got in your learning courses out into emails and just some really clever technology out there now that you can just do this all for you like marketing automated automation tools they're very simple to use very very cost effective and you can drip feed this information out to your audience and get them excited about this Khan and you know simply a link in that content they can click on the link it takes them into their the the the e-learning the piece of e-learning that your your advertising and you're starting to become front of mind for people and you're delivering a service and you're out there and you're you know promoting yourself so you know just that's just one idea and there's lots of different ideas that you can think of I'm sure about marketing but it's a it's a mindset shift and it's all about thinking about your your e-learning program as a business rather than just you know somebody who wears a learning development hat my next clip is to create a network of e-learning champions and this goes along nicely with what I just talked about now it's very easy to think to yourself okay I'm in charge of learning development I'm in charge of the e-learning program it's my job to go and promote it and to you know put content on there and make sure people are using it and that kind of thing but it's so much easier if you've got other people doing this for you and you can really focus on you know creating content optimising the platform whatever it is building the content strategy that you need for the future success of the platform so what I used to do was I used to organize like coffee mornings and I used to kind of invite maybe between 10 and 20 key people within the business so I wanted to have on side and it wasn't just a case of kind of schmoozing them it was a case of showing them the value of this platform so I used to buy a tray of donuts comfrey coffee I'd invite them in I just feel like a 10-15 minute talk saying did you know that this e-learning platform is here it's available to you to use it's available for yours faster you know and we go back to the sales example is your sales manager struggling to deliver sales well there's seven courses here that will help your sales staff understand the products better and be able to be better communicate the product benefits to our customers you know and we can really encourage people within the business to start going out and think yeah you know what I can really see this benefiting me and my team and my my part in the business and then what happens is people will start coming to you and saying to you you know I've just been thinking about what you talked about you know could we uh could we do a course on how to answer the telephone better or how to have difficult conversations or they'll start you know coming to you and being proactive and once you've got them on site you know they're an advocate they're a champion of the the e-learning program and your job is so much easier because you've got people out there you know talking you up and you can really focus on doing your job number nine is remember that elearning is only one piece of the jigsaw and it's easy to forget that because as we've become so consumed in our jobs and our our roles as learning designers and content developers and we get so involved in the features of technology and the full math of e-learning and the experience for our learners we've got to remember that we're not going to change the world especially in a short period of time and elearning is just just one piece of the jigsaw so you know quite often you know to actually make you know effect change within the business especially from a training perspective we're going to need some form of support you know maybe this needs to be part of a blended learning solution it might need to include some sort of you know one-to-one coaching I need to include sort of webinars and sort of relaxed informal learning it might need to think well I think it should include sort of social learning so one feature that I've had allotted in the past has been discussion forums so rather than just being a very kind of one direction kind of experience using I'm not talking about the the boy of Graham here guys I'm talking about the one direction of information being pumped out to the audience rather than it going in that one direction you want to get people talking about the content that's why again we'll go back to the You Tube example that's one of the main reasons people like watching videos on YouTube is because I get to see all the comments and ask though it's in the conversation afterwards so you know if we can think about ways that we can get people talking about the content and and you can you know some of these platforms are very intelligent now they you can create groups you can create kind of subgroups of communities within these platforms and encourage conversation and communication and this is really going to help encourage the learning from the other perspectives you know we need to talk about getting buy-in from kind of key people within the business but getting supervisors on board making sure that they're giving their staff enough time to use the platform that's important you know technical teams IT teams getting them involved in making sure that the IT strategy involves the infrastructure of your you know you'll learn your e-learning portal and I mean this was a big issue for me because we were doing a lot of customer training so this this portal would be available to customers outside of the organization as well so obviously it's different situations for different businesses and different projects but yeah that's hopefully a useful tip for you as well guys and we're almost at the end guys so thank you for hanging around for those of you who have done number 10 my last tip is ask for help and this is probably the biggest tip I can give you it's amazing how often I speak to people who are responsible for an e-learning program and they don't speak to anybody else who has done this before I mean I mean it really confuses me why you wouldn't go out and speak to people who've been through this process you know potentially they've been through it with the same technology in the same industry as yourself you know there's people out there who've gone through this process like me but others who've made its own mistakes and they've you know they've learned a lot of things on their way so if you've already found your LMS and you're already using a system like litmus you can find user groups on you know maybe on places like LinkedIn or some of the user groups will be organized by the vendors others might be set up by users and that's interesting because the vendor organized user groups might be a little bit more official but actually joining the user groups that created by the users you're going to kind of get it from the horse's mouth so you might find some other juicy information there are there any in-person meetups and if not I'm sure you've all seen the website that's called meter that's a great resource if you you know you might find that as meetups you you know for communities around using your LMS if not can you organize one I'm sure if you live in a decent enough town or city there's going to be other companies using the same platform as you get get in front of those people sit down with them have a coffee ask what they had trouble with and and you I'm sure you'll be surprised at some of the stories that come out and you can learn a lot from that maybe ask the vendors themselves as well if they you know if you again if you've already got an LMS or you're on the cusp of starting using one speak to companies like lip Moss to ask them for kind of customer testimonials stories they must have have got some great videos on YouTube about their customers and how they've used them but you know speak to they speak to those guys and they should give you some pretty honest feedback and you know that's what you need to be looking out for in a LMS vendor and then obviously you can also ask other experts like myself and if you would like a free consultation with me I've got a special landing page set up on my website for the view guys who've attended the webinar today you just go to bit dot league forward slash Schmitt Moss LMS and you can access a free consultation there with me if you're interested in just asking any questions about what we've discussed today or anything about any of the program launches I've done in the past anything to do with eLearning I'd be more than happy to spend some time talking talking through that with you on a one-to-one basis no commitments I'm not trying to say anything but that you know I'm here to help if you do need some help in that space and then just bring up my five mistakes crash course I mentioned at the beginning there's a little bit across over in the course from what I talked about today but I go into a lot more detail in this crash course about what I've discussed and I go into a lot more detail about the tips and the techniques and the strategies that I've succeeded with in the past so please feel free to visit five years early mistakes calm and sign up for a free crash course and now I'm sorry that's run over a little bit we've got still five or ten minutes or some questions so I'll pass you back to Paul yeah thank you very much indeed and we've had tremendous response to your presentation today and people can find out through the emails on this sheet here and specifically here so I just have equipment whew so Papa Bob what is a good ROI to measure that does not go the easysharp lashes live trading reduction what's the next best one now haha yeah I think I mentioned in the presentation that measuring measuring ROI extremely difficult obviously it depends completely on the situation completely on the type of learning the audience you can go down the path of I mean they eat the quickest and easiest way to measure success of learning is with a is before the learning starts and then a quiz at the end of it obviously it's not very representative of any change within the business but at least it demonstrates that people are listening and learning what you can do that I've seen use quite useful it has been quite successful in the past is providing refresher training so if you did it for a 20 minute module rather than just creating that 20 minute module take it maybe the key concepts from that module and then deliver that again kind of time period later than the initial delivery of the course and just deliver like maybe like a five minute refresher and then do a quick assessment that shows that that learning has been retained within a certain time period so that's one way of kind of proving that your learnings had an impact obviously you know it's extremely difficult how do you tie that into physical ROI with regards to dollars and pounds it's very difficult and I'm not going to give you a quick answer here okay I can tell you a list as far as you can point that some resources that people could use for ROI calculation next question when you talk about small pilot and this is the question from Hannah how many course participants were used into this small Hannah's management have told her to run a pilot with 30 people and she feels that's quite a lot what do you think III went with 100 and I think the more you can get in there the better obviously within reason if you vote oh if your total audience is 100 then you know it 30 is quite big I guess but it kind of depends proportionately but the more people you can get in front of it if your course is going out to thousands of people you know 30 you'll get a bit of feedback and but yeah I would go bigger than that personally okay I guess a good answer so Hannah and would go bigger than 30 right question from Diana what is your opinion about company-wide training assessments to help determine needed content yeah I think it's great I mean it's not reading putting that decision in the hands of the people who are receiving the training it's a lot better than trying to dictate it from a central learning development resource or central location you know then the day this learning is for your audience so why not ask them what they want and what they need yeah and we're getting a few more questions about ROI so I think it'd be useful to direct people to some resources calculating ROI I think I think we won't talk about it now but you can I think they'll be useful okay lots of lots of thanks for your valuable nuggets of wisdom is your offer for consultation a limited time offer this is from John Ellis or can we just send inquiries to you at any time yeah you've got 60 seconds starting now I'm just joking no no it's it's open its open indefinitely so yeah I won't be going be taking that offline anytime soon okay all right right Tim's asked a couple of questions asked Tim's question I can't quite work it out is name a marketing drip service or another separate person I think if he's perhaps to do with your question around how you market your LMS internally who you use yeah you can use there's lots of them out there I mean the best one that I found recently is called drip com Dr as in rain drip VAR IP and that's really powerful and really really good value right okay that's useful that's good few people asking what video software you might recommend and do a recommendation yeah so I love Camtasia not just because it's great for screen recording but it's also a really powerful video editor so if you you want something that kind of does everything Camtasia is great because it does your screen recording it captures your software kind of training but then you can also use it for not like importing normal videos from your phone or from your video camera and editing those in as well so the example I show you with the two cameras the lapel microphone and the copy of Camtasia you can edit all of that with Camtasia it's a big boat with Camtasia perhaps the more common question is that Michele's come up with here's we don't have a lot of resources trainers or technology so what's the best way to create content offer on our LMS well yeah I think hopefully I covered that a little bit with the answer about the you know putting some of the videos on there but are any of your area is anyone within your business recording webinars or delivering webinars that you could record and then add those webinars onto the onto the platform as additional resources again I'll go back to the examples before within the company I used to work out you know sales staff and product product teams would regularly do like kind of internal updates via a webinar to remote workers around the world so I think with software like GoToMeeting and WebEx and all these you know these fancy WebEx platforms the features are there just to automatically record the recordings and just find out which ones are the most useful I'll blow those for platform you can obviously buy off-the-shelf courses elearning courses from providers like Open Sesame Coursera and this think this one called SkillSoft as well as there's loads of off-the-shelf and if you if you're working in a niche market so you're like we use Shona cow as an example we talked about the beginning there sugar sugar manufacturers now I'm sure they will be elearning courses specifically for that type of audience that you can go and find you know off-the-shelf courses and and very generic you know off-the-shelf courses as well so if you've got health and safety courses compliance courses we know we use the example in the presentation of cybersecurity there'll be very comprehensive courses like that that you can download and deliver via LMS and you know that was another great way to get in the good books of the compliance manager where I used to work as well is deliver cyber security training via LMS and you've got somebody else you know who's very happy with what you're doing alright and we've run at time a lot of great questions from people thank you so much sorry we didn't do a poll so it was a bit difficult to and some of the questions because we haven't set up a poll but maybe we'll do that the next five in the meantime you've got our contact details they're both the litmus and four and of course so please feel free to contact either words directly and in the meantime litmus will circulate a link according to this webinar and have a great day thank you very much thanks a lot guys see you soon bye bye bye

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